Team Chip Advertising

Plan
Little Dragons
Demographics

- Parents and guardians of children ages 3 to 6 who are interested in enrolling their child into an
out-of-school activity program that is located or willing to travel to the San Angelo area. Due to the
price and the time required for the program, the target audience consists of parents of
middle and upper-class families who have the budget and time to enroll their children in the
class. (pew.org)
- A study found on (Statista.com) reports that a family spends an average of 777 dollars a year
on martial arts. Due to the average cost for parents enrolling their children into martial arts
we can assume that Team Chips target audience for the Little Dragons program consists of
parents and guardians of middle and upper class.
Desired Brand image
Team Chip would like to remain known as an organization that aims to
teach children how to defend themselves, grow confidence and learn
discipline in a fun and accepting environment while expanding their
services to more children in the San Angelo area.
Product Benefits

● students gain the knowledge of self-protection, respect, time-management, and leadership.

● helps children develop self-confidence as well as learn self-defense mechanisms and teaches them
valuable life lessons such as respect, self-discipline, and many other things
(teamchipmartialarts.com)
● can appeal to the customer needs of control, companionship and confidence. This service is made
easy for parents as class times are flexible which allows parents to bring their children to Team Chip
at a time when it is most convenient to them.
● appeals to companionship as students are given a place at team chip in an environment that is
accepting, give a sense of belonging, and a place for the children to make new friends.
● providing confidence for the Little Dragons students. By teaching them the skills of self-defense, the
children learn coordination and discipline, which are skills many parents may want their child to
learn.
Facebook Ad Mobile Layout

Offering a place for your

child to gain and grow

-confidence

-coordination

-discipline

-respect
Website Layout
Newspaper Ad
Headline: Kick It With Team Chip

Subheadline: Team Chip offering Martial Arts program for children 3-6 years old

Body Copy:
Team Chip Martial Arts Center, located at 3516 Knickerbocker Road here in San Angelo provides the
Little Dragons program for children 3 to 6 years of age. This program is taught by Kyle Johnson and
other trained instructors that teach students the importance of respect, and help them build confidence,
coordination, and discipline. Team Chip is a fun and accepting environment where children can
socialize with others while also being involved in a fun and exciting after-school activity.

Team Chip has been operating since 1984 and has been a second home to many children since. Parents
who are interested in signing their child/children up for the Little Dragons program can find the sign-up
page at teamchipmartialarts.com or by visiting in person.
Instagram Ad
The Little Dragons program at Team Chip is
helping to shape 3-6-year-olds and make them
#leadersinthemaking. Little Dragons focus on
building confidence, coordination, discipline and
respect. Head to your local Team CHIP location to
try a free Little Dragons class today for your
child.
Magazine Ad

Headline: 5 Reasons Your Child Should Start Martial Arts

Subheadline: How Team Chip Martial Arts Center can help you have a happy and healthy child