“Making Friendly Monsters”

By: Madelyn Mendoza

Overview
This is my final proposal for my new Entertainment-Education program to help touch
on a very important social issue that I will dive into later. I hope you enjoy this
presentation and please save all questions for the end of the presentation.
Before we start, let’s get to know ME!
- Hi, my name is Madelyn Mendoza

- I am a senior Mass Media major

- I plan to become a sports broadcaster

with a fall back to be an english
teacher or a child psychologist.

- I struggle with anxiety from past

childhood situations
Understanding the problem
Item 1 Item 2
Children in America are Parents are not sure how
experiencing more and to talk to their child about
more mental health these issues or how to help
concerns at a much them thus presenting the
younger age than past issue of not having healthy
generations. coping mechanisms or an
outlet for children to reach
out to.
Item 3
Due to not having this
support system or a guide
book to figuring out how
to deal with these
newfound issues,
childhood suicide rates are
going up daily.
Project objective: The
objective of this project is
to show that there are
healthy methods of coping
and help to make the
childhood mental illness
demographic become
smaller
 ● My target audience for this

Target audience proposal is elementary school

aged children and their parents.
May I Present…
● Making friendly monsters is an
entertainment education after-school
special used to teach children about
their mental illnesses and how to cope
with them through the making friends of
monsters who share characteristics of
their illnesses.
● As a follow up to the special, there is
also a developing app to be
customizable to a child’s disabilities
where they can help their monster grow
and become a friend instead of an
enemy.
Trend analysis Item 2

Findings
● Through my findings of overall
program needs and necessities, I have
found that the demand for children’s
television has only increased in the US
and will continue to be on the uphill 35
climb.

15

5
Funding
Funding for this project
will be kinda scare in the
beginning but hopefully
will kickstart due to a
non-profit organization
to help with mental
health organizations for
example
thetrevorproject or other
national hotlines until it
would expand to a
hopeful PBS.
Timeline
Jan Feb Mar Apr May Jun Jul Jul

Deployment In-production services

Global go-live

Advanced projects

● Expansions of the program

to other countries
Works Cited
by, W., & Wheelwright, T. (2022, January 24). 2022 cell phone usage statistics: How obsessed are we? Reviews.org. Retrieved August 11, 2022, from
https://www.reviews.org/mobile/cell-phone-addiction/

Centers for Disease Control and Prevention. (2022, June 3). Data and statistics on children's Mental Health. Centers for Disease Control and Prevention.
Retrieved August 11, 2022, from https://www.cdc.gov/childrensmentalhealth/data.html

Children and suicide. Centre for Suicide Prevention. (2022, April 20). Retrieved August 11, 2022, from
https://www.suicideinfo.ca/resource/children-and-suicide/

How much does it cost to make an app. JumpGrowth. (2022, July 26). Retrieved August 11, 2022, from
https://jumpgrowth.com/how-much-does-it-cost-to-make-an-app/

McCarthy, A. (2020, February 17). Poverty associated with suicide risk in children and adolescents. Boston Children's Answers. Retrieved August 11, 2022,
from https://answers.childrenshospital.org/poverty-and-suicide-in-children/

Which children's content is most in demand in North America? Parrot Analytics. (n.d.). Retrieved August 11, 2022, from
https://www.parrotanalytics.com/insights/top-childrens-tv-series-kids-franchises-north-america-usa-canada-mexico/

Hubley, S., Moldow, E., Robbins, C., Harper, B., Martin, C., & Zhou, S. (2020). The Impact of Entertainment Education for Social and Emotional
Learning in Elementary Schools. American Journal of Health Education, 51(5), 299–309.
Conclusion

I express my gratitude for your engagement in this pitch and also

for taking the time to learn about a social issue that is near and
dear to my heart. With that being said, I would like to open up
the floor to questions, comments, concerns etc. Thank you!