Influencer Financial Model M1 M2 M3 M4 M5 M6

Income Statement

Total Videos Uploaded 6 6 6 6 6 6

Total Livestreams 2 2 2 2 2 2

Youtube Views 20 75 150 245 360 495

Youtube Subscribers 0 2 5 10 17 27

Paid Subscribers (Community) - - - - - -

Total Email List 0 0 0 0 0 0

Revenue
Adsense (Youtube) $ - $ - $ - $ - $ - $ -
Subscriptions $ - $ - $ - $ - $ - $ -
Merch $ - $ - $ - $ - $ - $ -
Sponsorships $ - $ - $ - $ - $ - $ -
Total Revenue $ - $ - $ - $ - $ - $ -

Annualized Run Rate (Rev) $ - $ - $ - $ - $ - $ -

COGS
Manufacturing & Fulfillment $ - $ - $ - $ - $ - $ -
Software Subscriptions $ 100 $ 100 $ 100 $ 100 $ 100 $ 100
Misc - Consultants $ 25 $ 25 $ 25 $ 25 $ 25 $ 25
Total COGS $ 125 $ 125 $ 125 $ 125 $ 125 $ 125

Gross Profit $ (125) $ (125) $ (125) $ (125) $ (125) $ (125)

Annualized Run Rate (Profit) $ (1,500) $ (1,500) $ (1,500) $ (1,500) $ (1,500) $ (1,500)

YOUTUBE

Video Uploads 4 4 4 4 4 4
Total Videos 4 8 12 16 20 24

Views / New Video - Release Month 5 15 25 35 45 55

Views / Video - Subsequent Months 1 4 6 9 11 14

Total Views
Views - New Videos 20 60 100 140 180 220
Views - Existing Videos 15 50 105 180 275
Total Views 20 75 150 245 360 495

Views -> Subscribers Conversion 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Subscribers Added 0 2 3 5 7 10
Total Subscribers 0 2 5 10 17 27

*Monetization Minimum - 1,000 subscribers & 4,000 hours watched.

CPM ($3 - $40) $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00

Monetized Views % 50% 50% 50% 50% 50% 50%
Monetized Views - - - - - -

Ad Revenue (Google Adsense) $ - $ - $ - $ - $ - $ -

PRIVATE COMMUNITY (Ex: Patreon, Kajabi, etc)

Subscriptions

Product: Exclusive content, livestreams, etc

Videos / Mo 2 2 2 2 2 2
Livestreams / Mo 2 2 2 2 2 2

Conversion from Youtube

Subs Converted
New Subscribers
Churned Subscribers
Total Subscribers

Churn Rate 15% 15% 15% 15% 15% 15%

Average Price / Mo $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99

Total Subscription Revenue $ - $ - $ - $ - $ - $ -

MERCHANDISE

*Online course is also a possibility

Product - Hoodie

Community Members -> Conversion 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%
Youtube Subs -> Conversion 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

Conversions
From Private Community 0 0 0 0 0 0
From Youtube 0 0 0 0 0 0
Total Purchases 0 0 0 0 0 0
Price $ 49 $ 49 $ 49 $ 49 $ 49 $ 49
Manufacturing $ 14 $ 14 $ 14 $ 14 $ 14 $ 14
Fulfillment $ 18 $ 18 $ 18 $ 18 $ 18 $ 18
Gross Margin $ 17 $ 17 $ 17 $ 17 $ 17 $ 17
GM % 35% 35% 35% 35% 35% 35%

Revenue $ - $ - $ - $ - $ - $ -
COGS $ - $ - $ - $ - $ - $ -
Gross Profit $ - $ - $ - $ - $ - $ -

SPONSORSHIPS

Pricing - Video
<25K Subs $ - $ - $ - $ - $ - $ -
25-50K $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
50-100K $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500
100-200K $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

Tier $ - $ - $ - $ - $ - $ -

% of Videos Sponsored 50% 50% 50% 50% 50% 50%

Sponsored Videos 2 2 2 2 2 2

Sponsorship Revenue $ - $ - $ - $ - $ - $ -

EMAIL LIST

New Emails
Private Community - - - - - -
Merchandise Sales - - - - - -
From Youtube 0 0 0 0 0 0
Total New Emails 0 0 0 0 0 0

Youtube Subs Email Optin % 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

Unsubscribed / Cleaned % 5% 5% 5% 5% 5% 5%

New Emails 0 0 0 0 0 0
Churned Emails - - - - -
Total Emails 0 0 0 0 0 0

Other Possible Channels

Courses
Consulting
Paid newsletter
Crypto
Events
 M7 M8 M9 M10 M11 M12 M13 M14 M15

6 6 6 6 6 6 6 6 6
2 2 2 2 2 2 2 2 2

650 825 1,020 1,235 1,470 1,725 2,208 2,815 3,577

40 56 77 102 131 165 210 266 337

- - - - - - 1 2 4

1 1 1 2 2 3 5 8 11

$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ 5 $ 10 $ 20
$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ 5 $ 10 $ 20

$ - $ - $ - $ - $ - $ - $ 60 $ 120 $ 240

$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ 100 $ 100 $ 100 $ 100 $ 100 $ 250 $ 250 $ 250 $ 250
$ 25 $ 25 $ 25 $ 25 $ 25 $ 50 $ 50 $ 50 $ 50
$ 125 $ 125 $ 125 $ 125 $ 125 $ 300 $ 300 $ 300 $ 300

$ (125) $ (125) $ (125) $ (125) $ (125) $ (300) $ (295) $ (290) $ (280)

$ (1,500) $ (1,500) $ (1,500) $ (1,500) $ (1,500) $ (3,600) $ (3,540) $ (3,480) $ (3,360)

4 4 4 4 4 4 4 4 4
28 32 36 40 44 48 52 56 60

65 75 85 95 105 115 138 166 199

16 19 21 24 26 29 35 41 50

260 300 340 380 420 460 552 662 795

390 525 680 855 1,050 1,265 1,656 2,153 2,782
650 825 1,020 1,235 1,470 1,725 2,208 2,815 3,577

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

 13 17 20 25 29 35 44 56 72
40 56 77 102 131 165 210 266 337

$ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00

50% 50% 50% 50% 50% 50% 50% 50% 50%
- - - - - - - - -

$ - $ - $ - $ - $ - $ - $ - $ - $ -

2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2

0.50% 0.50% 0.50%

1 1 2
- -
1 2 4

15% 15% 15% 15% 15% 15% 15% 15% 15%

$ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99

$ - $ - $ - $ - $ - $ - $ 5 $ 10 $ 20

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
$ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49
$ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14
$ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18
$ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17
35% 35% 35% 35% 35% 35% 35% 35% 35%

$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ - $ -

$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500
$ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

$ - $ - $ - $ - $ - $ - $ - $ - $ -

50% 50% 50% 50% 50% 50% 50% 50% 50%

2 2 2 2 2 2 2 2 2

$ - $ - $ - $ - $ - $ - $ - $ - $ -

- - - - - - 1 1 2
- - - - - - - - -
0 0 0 1 1 1 1 1 2
0 0 0 1 1 1 2 2 4

0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

5% 5% 5% 5% 5% 5% 5% 5% 5%

0 0 0 1 1 1 2 2 4
- - - - - - - - -
1 1 1 2 2 3 5 8 11
 M16 M17 M18 M19 M20 M21 M22 M23 M24

6 6 6 6 6 6 6 6 6
2 2 2 2 2 2 2 2 2

4,531 5,723 7,211 9,065 11,373 14,241 17,801 22,216 27,684

428 542 687 868 1,095 1,380 1,736 2,181 2,734

5 7 9 12 15 20 26 33 42

14 20 27 35 44 57 75 96 122

$ - $ - $ - $ - $ 57 $ 71 $ 89 $ 111 $ 138
$ 25 $ 35 $ 45 $ 60 $ 75 $ 100 $ 130 $ 165 $ 210
$ - $ 49 $ 49 $ 49 $ 49 $ 49 $ 147 $ 147 $ 196
$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ 25 $ 84 $ 94 $ 109 $ 181 $ 220 $ 366 $ 423 $ 544

$ 299 $ 1,007 $ 1,127 $ 1,307 $ 2,169 $ 2,640 $ 4,389 $ 5,073 $ 6,528

$ - $ 32 $ 32 $ 32 $ 32 $ 32 $ 96 $ 96 $ 128
$ 250 $ 250 $ 250 $ 250 $ 250 $ 250 $ 250 $ 250 $ 250
$ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50 $ 50
$ 300 $ 332 $ 332 $ 332 $ 332 $ 332 $ 396 $ 396 $ 428

$ (275) $ (248) $ (238) $ (223) $ (151) $ (112) $ (30) $ 27 $ 116

$ (3,301) $ (2,977) $ (2,857) $ (2,677) $ (1,815) $ (1,344) $ (363) $ 321 $ 1,392

4 4 4 4 4 4 4 4 4
64 68 72 76 80 84 88 92 96

238 286 343 412 494 593 712 854 1,025

60 72 86 103 124 148 178 214 256

954 1,145 1,374 1,648 1,978 2,373 2,848 3,418 4,101

3,577 4,579 5,838 7,417 9,395 11,867 14,953 18,798 23,583
4,531 5,723 7,211 9,065 11,373 14,241 17,801 22,216 27,684

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

 91 114 144 181 227 285 356 444 554
428 542 687 868 1,095 1,380 1,736 2,181 2,734

$ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00

50% 50% 50% 50% 50% 50% 50% 50% 50%
- - - - 5,687 7,120 8,901 11,108 13,842

$ - $ - $ - $ - $ 57 $ 71 $ 89 $ 111 $ 138

2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

2 3 3 4 5 7 9 11 14
(1) (1) (1) (1) (2) (2) (3) (4) (5)
5 7 9 12 15 20 26 33 42

15% 15% 15% 15% 15% 15% 15% 15% 15%

$ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99

$ 25 $ 35 $ 45 $ 60 $ 75 $ 100 $ 130 $ 165 $ 210

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

0 0 0 0 0 0 1 1 1
0 1 1 1 1 1 2 2 3
0 1 1 1 1 1 3 3 4
$ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49
$ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14
$ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18
$ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17
35% 35% 35% 35% 35% 35% 35% 35% 35%

$ - $ 49 $ 49 $ 49 $ 49 $ 49 $ 147 $ 147 $ 196

$ - $ 32 $ 32 $ 32 $ 32 $ 32 $ 96 $ 96 $ 128
$ - $ 17 $ 17 $ 17 $ 17 $ 17 $ 51 $ 51 $ 68

$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500
$ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

$ - $ - $ - $ - $ - $ - $ - $ - $ -

50% 50% 50% 50% 50% 50% 50% 50% 50%

2 2 2 2 2 2 2 2 2

$ - $ - $ - $ - $ - $ - $ - $ - $ -

2 3 3 4 5 7 9 11 14
- 1 1 1 1 1 3 3 4
2 3 3 4 5 7 9 11 14
4 7 7 9 11 15 21 25 32

0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

5% 5% 5% 5% 5% 5% 5% 5% 5%

4 7 7 9 11 15 21 25 32
(1) (1) (1) (1) (2) (2) (3) (4) (5)
14 20 27 35 44 57 75 96 122
 M25 M26 M27 M28 M29 M30 M31 M32 M33

6 6 6 6 6 6 6 6 6
2 2 2 2 2 2 2 2 2

34,452 42,819 53,154 65,911 81,645 101,036 124,917 154,309 190,461

3,423 4,280 5,343 6,661 8,294 10,315 12,813 15,899 19,708

53 66 83 104 129 162 202 251 312

155 194 245 308 386 484 605 755 940

$ 172 $ 214 $ 266 $ 330 $ 408 $ 505 $ 625 $ 772 $ 952

$ 264 $ 329 $ 414 $ 519 $ 644 $ 808 $ 1,008 $ 1,252 $ 1,557
$ 196 $ 245 $ 343 $ 441 $ 539 $ 637 $ 833 $ 1,029 $ 1,274
$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ 633 $ 788 $ 1,023 $ 1,290 $ 1,591 $ 1,951 $ 2,466 $ 3,053 $ 3,783

$ 7,593 $ 9,461 $ 12,275 $ 15,474 $ 19,091 $ 23,407 $ 29,587 $ 36,636 $ 45,398

$ 128 $ 160 $ 224 $ 288 $ 352 $ 416 $ 544 $ 672 $ 832

$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 100 $ 100 $ 100 $ 100 $ 100 $ 100 $ 100 $ 100 $ 100
$ 728 $ 760 $ 824 $ 888 $ 952 $ 1,016 $ 1,144 $ 1,272 $ 1,432

$ (95) $ 28 $ 199 $ 402 $ 639 $ 935 $ 1,322 $ 1,781 $ 2,351

$ (1,143) $ 341 $ 2,387 $ 4,818 $ 7,667 $ 11,215 $ 15,859 $ 21,372 $ 28,214

4 4 4 4 4 4 4 4 4
100 104 108 112 116 120 124 128 132

1,230 1,477 1,772 2,126 2,551 3,062 3,674 4,409 5,291

308 369 443 532 638 765 919 1,102 1,323

4,922 5,906 7,087 8,505 10,206 12,247 14,696 17,635 21,162

29,530 36,913 46,067 57,407 71,439 88,789 110,221 136,674 169,299
34,452 42,819 53,154 65,911 81,645 101,036 124,917 154,309 190,461

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

 689 856 1,063 1,318 1,633 2,021 2,498 3,086 3,809
3,423 4,280 5,343 6,661 8,294 10,315 12,813 15,899 19,708

$ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00

50% 50% 50% 50% 50% 50% 50% 50% 50%
17,226 21,409 26,577 32,956 40,822 50,518 62,458 77,154 95,231

$ 172 $ 214 $ 266 $ 330 $ 408 $ 505 $ 625 $ 772 $ 952

2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

17 21 27 33 41 52 64 79 99
(6) (8) (10) (12) (16) (19) (24) (30) (38)
53 66 83 104 129 162 202 251 312

15% 15% 15% 15% 15% 15% 15% 15% 15%

$ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99

$ 264 $ 329 $ 414 $ 519 $ 644 $ 808 $ 1,008 $ 1,252 $ 1,557

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

1 1 2 2 3 3 4 5 6
3 4 5 7 8 10 13 16 20
4 5 7 9 11 13 17 21 26
$ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49
$ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14
$ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18
$ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17
35% 35% 35% 35% 35% 35% 35% 35% 35%

$ 196 $ 245 $ 343 $ 441 $ 539 $ 637 $ 833 $ 1,029 $ 1,274

$ 128 $ 160 $ 224 $ 288 $ 352 $ 416 $ 544 $ 672 $ 832
$ 68 $ 85 $ 119 $ 153 $ 187 $ 221 $ 289 $ 357 $ 442

$ - $ - $ - $ - $ - $ - $ - $ - $ -
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500
$ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

$ - $ - $ - $ - $ - $ - $ - $ - $ -

50% 50% 50% 50% 50% 50% 50% 50% 50%

2 2 2 2 2 2 2 2 2

$ - $ - $ - $ - $ - $ - $ - $ - $ -

17 21 27 33 41 52 64 79 99
4 5 7 9 11 13 17 21 26
17 21 27 33 41 52 64 79 99
38 47 61 75 93 117 145 179 224

0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

5% 5% 5% 5% 5% 5% 5% 5% 5%

38 47 61 75 93 117 145 179 224

(6) (8) (10) (12) (15) (19) (24) (30) (38)
155 194 245 308 386 484 605 755 940
 M34 M35 M36 M37 M38 M39 M40 M41

6 6 6 6 6 6 6 6
2 2 2 2 2 2 2 2

234,902 289,501 356,543 383,970 413,247 444,493 477,830 513,389

24,406 30,196 37,327 45,007 53,272 62,162 71,718 81,986

387 480 595 731 887 1,065 1,264 1,484

1,169 1,453 1,803 2,223 2,715 3,284 3,935 4,670

$ 1,175 $ 1,448 $ 1,783 $ 1,920 $ 2,066 $ 2,222 $ 2,389 $ 2,567

$ 1,931 $ 2,395 $ 2,969 $ 3,648 $ 4,426 $ 5,314 $ 6,307 $ 7,405
$ 1,568 $ 1,960 $ 2,401 $ 2,940 $ 3,479 $ 4,067 $ 4,753 $ 5,488
$ - $ 1,000 $ 1,000 $ 1,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000
$ 4,674 $ 6,803 $ 8,153 $ 9,508 $ 12,971 $ 14,604 $ 16,450 $ 18,460

$ 56,084 $ 81,632 $ 97,833 $ 114,090 $ 155,656 $ 175,246 $ 197,394 $ 221,521

$ 1,024 $ 1,280 $ 1,568 $ 1,920 $ 2,272 $ 2,656 $ 3,104 $ 3,584

$ 500 $ 500 $ 500 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000
$ 100 $ 100 $ 100 $ 250 $ 250 $ 250 $ 250 $ 250
$ 1,624 $ 1,880 $ 2,168 $ 3,170 $ 3,522 $ 3,906 $ 4,354 $ 4,834

$ 3,050 $ 4,923 $ 5,985 $ 6,338 $ 9,449 $ 10,698 $ 12,096 $ 13,626

$ 36,596 $ 59,072 $ 71,817 $ 76,050 $ 113,392 $ 128,374 $ 145,146 $ 163,513

4 4 4 4 4 4 4 4
136 140 144 148 152 156 160 164

6,349 7,618 9,142 9,599 10,079 10,583 11,112 11,668

1,587 1,905 2,286 2,400 2,520 2,646 2,778 2,917

25,395 30,474 36,569 38,397 40,317 42,333 44,449 46,672

209,507 259,027 319,975 345,573 372,931 402,160 433,381 466,718
234,902 289,501 356,543 383,970 413,247 444,493 477,830 513,389

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

 4,698 5,790 7,131 7,679 8,265 8,890 9,557 10,268
24,406 30,196 37,327 45,007 53,272 62,162 71,718 81,986

$ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00

50% 50% 50% 50% 50% 50% 50% 50%
117,451 144,751 178,272 191,985 206,624 222,247 238,915 256,695

$ 1,175 $ 1,448 $ 1,783 $ 1,920 $ 2,066 $ 2,222 $ 2,389 $ 2,567

2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

122 151 187 225 266 311 359 410
(47) (58) (72) (89) (110) (133) (160) (190)
387 480 595 731 887 1,065 1,264 1,484

15% 15% 15% 15% 15% 15% 15% 15%

$ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99

$ 1,931 $ 2,395 $ 2,969 $ 3,648 $ 4,426 $ 5,314 $ 6,307 $ 7,405

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

8 10 12 15 18 21 25 30
24 30 37 45 53 62 72 82
32 40 49 60 71 83 97 112
$ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49
$ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14
$ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18
$ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17
35% 35% 35% 35% 35% 35% 35% 35%

$ 1,568 $ 1,960 $ 2,401 $ 2,940 $ 3,479 $ 4,067 $ 4,753 $ 5,488

$ 1,024 $ 1,280 $ 1,568 $ 1,920 $ 2,272 $ 2,656 $ 3,104 $ 3,584
$ 544 $ 680 $ 833 $ 1,020 $ 1,207 $ 1,411 $ 1,649 $ 1,904

$ - $ - $ - $ - $ - $ - $ - $ -
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500
$ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

$ - $ 500 $ 500 $ 500 $ 1,500 $ 1,500 $ 1,500 $ 1,500

50% 50% 50% 50% 50% 50% 50% 50%

2 2 2 2 2 2 2 2

$ - $ 1,000 $ 1,000 $ 1,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

122 151 187 225 266 311 359 410

32 40 49 60 71 83 97 112
122 151 187 225 266 311 359 410
276 342 423 510 603 705 815 932

0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

5% 5% 5% 5% 5% 5% 5% 5%

276 342 423 510 603 705 815 932

(47) (58) (73) (90) (111) (136) (164) (197)
1,169 1,453 1,803 2,223 2,715 3,284 3,935 4,670
 M42 M43 M44 M45 M46 M47 M48

6 6 6 6 6 6 6
2 2 2 2 2 2 2

551,310 591,740 634,834 680,758 729,687 781,808 837,316

93,012 104,847 117,544 131,159 145,752 161,389 178,135

1,726 1,991 2,280 2,594 2,934 3,301 3,697

5,495 6,413 7,432 8,554 9,789 11,141 12,618

$ 2,757 $ 2,959 $ 3,174 $ 3,404 $ 3,648 $ 3,909 $ 4,187

$ 8,613 $ 9,935 $ 11,377 $ 12,944 $ 14,641 $ 16,472 $ 18,448
$ 6,272 $ 7,105 $ 8,036 $ 8,967 $ 10,045 $ 11,123 $ 12,348
$ 3,000 $ 6,000 $ 6,000 $ 6,000 $ 6,000 $ 6,000 $ 6,000
$ 20,641 $ 25,999 $ 28,587 $ 31,315 $ 34,334 $ 37,504 $ 40,983

$ 247,695 $ 311,985 $ 343,048 $ 375,778 $ 412,009 $ 450,048 $ 491,791

$ 4,096 $ 4,640 $ 5,248 $ 5,856 $ 6,560 $ 7,264 $ 8,064

$ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000 $ 1,000
$ 250 $ 250 $ 250 $ 250 $ 250 $ 250 $ 250
$ 5,346 $ 5,890 $ 6,498 $ 7,106 $ 7,810 $ 8,514 $ 9,314

$ 15,295 $ 20,109 $ 22,089 $ 24,209 $ 26,524 $ 28,990 $ 31,669

$ 183,543 $ 241,305 $ 265,072 $ 290,506 $ 318,289 $ 347,880 $ 380,023

4 4 4 4 4 4 4
168 172 176 180 184 188 192

12,251 12,864 13,507 14,182 14,892 15,636 16,418

3,063 3,216 3,377 3,546 3,723 3,909 4,104

49,005 51,456 54,028 56,730 59,566 62,545 65,672

502,305 540,284 580,805 624,028 670,121 719,263 771,644
551,310 591,740 634,834 680,758 729,687 781,808 837,316

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

 11,026 11,835 12,697 13,615 14,594 15,636 16,746
93,012 104,847 117,544 131,159 145,752 161,389 178,135

$ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00 $ 10.00

50% 50% 50% 50% 50% 50% 50%
275,655 295,870 317,417 340,379 364,844 390,904 418,658

$ 2,757 $ 2,959 $ 3,174 $ 3,404 $ 3,648 $ 3,909 $ 4,187

2 2 2 2 2 2 2
2 2 2 2 2 2 2

0.50% 0.50% 0.50% 0.50% 0.50% 0.50% 0.50%

465 524 588 656 729 807 891
(223) (259) (299) (342) (389) (440) (495)
1,726 1,991 2,280 2,594 2,934 3,301 3,697

15% 15% 15% 15% 15% 15% 15%

$ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99 $ 4.99

$ 8,613 $ 9,935 $ 11,377 $ 12,944 $ 14,641 $ 16,472 $ 18,448

2.0% 2.0% 2.0% 2.0% 2.0% 2.0% 2.0%

0.1% 0.1% 0.1% 0.1% 0.1% 0.1% 0.1%

35 40 46 52 59 66 74
93 105 118 131 146 161 178
128 145 164 183 205 227 252
$ 49 $ 49 $ 49 $ 49 $ 49 $ 49 $ 49
$ 14 $ 14 $ 14 $ 14 $ 14 $ 14 $ 14
$ 18 $ 18 $ 18 $ 18 $ 18 $ 18 $ 18
$ 17 $ 17 $ 17 $ 17 $ 17 $ 17 $ 17
35% 35% 35% 35% 35% 35% 35%

$ 6,272 $ 7,105 $ 8,036 $ 8,967 $ 10,045 $ 11,123 $ 12,348

$ 4,096 $ 4,640 $ 5,248 $ 5,856 $ 6,560 $ 7,264 $ 8,064
$ 2,176 $ 2,465 $ 2,788 $ 3,111 $ 3,485 $ 3,859 $ 4,284

$ - $ - $ - $ - $ - $ - $ -
$ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500
$ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500 $ 1,500
$ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

$ 1,500 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000

50% 50% 50% 50% 50% 50% 50%

2 2 2 2 2 2 2

$ 3,000 $ 6,000 $ 6,000 $ 6,000 $ 6,000 $ 6,000 $ 6,000

465 524 588 656 729 807 891

128 145 164 183 205 227 252
465 524 588 656 729 807 891
1,058 1,193 1,340 1,495 1,663 1,841 2,034

0.5% 0.5% 0.5% 0.5% 0.5% 0.5% 0.5%

5% 5% 5% 5% 5% 5% 5%

1,058 1,193 1,340 1,495 1,663 1,841 2,034

(233) (275) (321) (372) (428) (489) (557)
5,495 6,413 7,432 8,554 9,789 11,141 12,618
Historical technology business models:

Launch the product, and then build the audience.

Influencer businesses:

Build the audience, and then launch the product.

Tailwinds:

Facebook (and other ad businesses) is no longer cost effective for advertisers.

Influencers have enormous distribution and very engaged audiences.
Following google's lead, other platforms (ex: twitch / tik tok) are beginning to pay influencers a share of the ad revenue (50
hare of the ad revenue (50-55%).