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    Ehtesham Ali
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    This document discusses keyword research and search volume, competition analysis, content strategies like curation and social listening, data analysis, and community management to achieve goals like increased awareness and proving return on investment through advertising and paid promotions. Key aspects include analyzing global and local monthly searches, estimated cost-per-click, keyword difficulty, competitors, and using metrics to demonstrate ROI from marketing activities.

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    This document discusses keyword research and search volume, competition analysis, content strategies like curation and social listening, data analysis, and community management to achieve goals like increased awareness and proving return on investment through advertising and paid promotions. Key aspects include analyzing global and local monthly searches, estimated cost-per-click, keyword difficulty, competitors, and using metrics to demonstrate ROI from marketing activities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    5 views1 page

    Untitled

    Uploaded by

    Ehtesham Ali
    This document discusses keyword research and search volume, competition analysis, content strategies like curation and social listening, data analysis, and community management to achieve goals like increased awareness and proving return on investment through advertising and paid promotions. Key aspects include analyzing global and local monthly searches, estimated cost-per-click, keyword difficulty, competitors, and using metrics to demonstrate ROI from marketing activities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Keyword research – Global monthly searches

    Local monthly searches

    Competition

    Approximate CPC

    Keyword difficulty

    Competitor

    Content curation

    Social listening

    Data analysis

    Community management

    Proving ROI , advertising and paid promotions

    1. Set goals that align with your business objectives


    a. Increase brand awareness, manage brand reputation,

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