Lisa (rapper)

Lalisa Manobal (also spelled Manoban;[a] born Pranpriya Manobal;[b][4] March 27, 1997), known

mononymously as Lisa,[c] is a Thai rapper, singer and dancer. She is a member of the South Korean
girl group Blackpink formed by YG Entertainment.[5]
Lisa made her solo debut with her single album Lalisa in September 2021. The album sold over
736,000 copies in its release week in South Korea, making her the first female artist to do so. The
music video for its lead single of the same name recorded 73.6 million views on YouTube in the first
24 hours of its release, becoming the most-viewed music video in the first 24 hours on the platform
by a solo artist. Both "Lalisa" and the album's second single "Money" were top-ten hits on
the Billboard Global 200.
Lisa has earned several accolades, including five Guinness World Records, a Mnet Asian Music
Award, a Gaon Chart Music Award, and the first MTV Video Music Award and MTV Europe Music
Award ever won by a K-pop soloist. She is one of the most influential K-pop idols globally, and has
been the most-followed K-pop artist on Instagram since 2019.

Life and career

1997–2010: Early life
Born as Pranpriya Manobal on March 27, 1997[6] in Buriram Province, Thailand,[7] she later legally
changed her name to Lalisa, meaning the one being praised,[8] on the advice of a fortune teller in
order to bring in prosperity.[9] As an only child, she was raised by her Thai mother and Swiss
stepfather.[10] Lisa's mother is named Chitthip Brüschweiler. Her stepfather is Marco Brüschweiler, a
chef, currently active in Thailand. Lisa completed secondary education at Praphamontree School I
and II.[11]
After starting dance classes at the age of four, she competed regularly in dance contests throughout
her childhood, including in "To Be Number One",[12] and joined the eleven-member dance crew We
Zaa Cool alongside BamBam of Got7. In September 2009, the group entered the competition LG
Entertainment Million Dream Sanan World broadcast on Channel 9 and won the "Special Team"
Award.[13] Lisa also participated in a singing contest as a school representative for "Top 3 Good
Morals of Thailand", hosted by the Moral Promotion Center in early 2009, where she finished as a
runner-up.[11]

2012–2015: Pre-debut
In 2010, 13-year-old Lisa auditioned to join South Korean record label YG Entertainment in Thailand.
From a young age, Lisa gained an interest in K-pop idols, namely admiring artists Big
Bang and 2NE1, and wished to someday follow a similar path.[14] Among the 4,000 applicants, she
was the only individual to qualify, which prompted then CEO, Yang Hyun-suk into offering Lisa a
chance to become a YG Entertainment trainee.[15] Lisa also impressed one of the judges, Danny
Im of 1TYM, at the auditions, with him later praising her on-stage confidence and her off-stage
attitude.[16]
In 2011, Lisa moved to South Korea to begin her formal training as a trainee, which lasted five years.
She officially joined the label as their first non-ethnically Korean trainee on April 11, 2011.[17] In
November 2013, she appeared in Taeyang's music video for the single "Ringa Linga" as a
background dancer, alongside members of iKon and Winner.[18] In March 2015, Lisa undertook her
first modelling job for street-wear brand Nona9on, following South Korean cosmetics
brand Moonshot in 2016.[19]
2016–present: Debut with Blackpink and solo ventures
Main article: Blackpink

Lisa performing in May 2017

In August 2016, Lisa debuted as one of four members of South Korean girl group Blackpink, as well
as the first non-ethnically Korean to debut under the agency.[20][8] Blackpink debuted with single
album Square One with lead singles "Whistle" and "Boombayah". "Whistle" achieved a perfect "all-
kill", topping all South Korean charts upon debut.[21] As of September 2022, the group has released
three studio albums, Blackpink in Your Area, The Album and Born Pink, three extended
plays, Blackpink, Square Up and Kill This Love, and two single albums, Square One and Square
Two.
Lisa was cast by the MBC military variety program Real Man 300 as a permanent member on the
show as part of the Korea Army Academy edition from September 21, 2018, onward. The show
marked her first permanent role on a television program since debut.[22] Her appearance earned her
an unofficial award titled "Character of the Year" through the 2018 MBC Entertainment Awards.[23]
On November 5, 2018, she unveiled her YouTube channel, Lilifilm Official, focusing on travelling and
lifestyle alongside dance performances.[24][25] As of July 2019, she accumulated over 1.3 million
subscribers, and received a YouTube Gold Play Button.[26] Notably, one of the dance performance
videos went viral in 2020 due to a meme where screen caps of her legs were juxtaposed onto a
character or public figure's torso, often with the caption "Did it work?". Celebrities including Dolly
Parton, Stephen Colbert. James Corden, Luke Evans, and Lil Nas X participated in the meme as
well, posting photos of themselves with Lisa's legs.[27]
In March 2020, Lisa served as the dance mentor throughout the iQIYI's Chinese girl group survival
program Youth With You Season 2.[28] In February 2021, she returned as the dance mentor in the
Chinese boy group survival show Youth With You Season 3.[29]
On April 19, 2021, an official from YG Entertainment revealed to South Korean media outlet The
Korea Herald that Lisa would debut as the third soloist from her group with schedules later to be
officially announced through a notice.[30] On July 12, through Star News, her label revealed filming for
her music video is going underway.[31]
Lisa's debut single album Lalisa and its lead single of the same name were released on September
10, 2021.[32][33] Upon release, the music video for "Lalisa" became the most-viewed video by a soloist
in 24 hours with 73.6 million views, breaking the record held by Taylor Swift's "Me!"
featuring Brendon Urie, which received 65.2 million views in 24 hours, for which she earned
two Guinness World Records.[34][35] The song debuted at number 84 on the US Billboard Hot 100 and
at number two on the Billboard Global 200, becoming Lisa's first top-ten hit on the latter.[36] The single
album sold 736,221 copies in Korea on the first week of release, setting the record for the highest
first-week sales among all female artists and making Lisa the first female soloist to achieve 500,000
copies in first-week sales.[37] Following its success, B-side track "Money" was sent as the album's
second single to US contemporary hit radio and peaked at number 90 on the Billboard Hot 100 and
at number ten on the Billboard Global 200, earning Lisa her second career entries on both charts
and her second top-ten global hit.[38]
In October 2021, Lisa confirmed her collaboration with DJ Snake, Ozuna, and Megan Thee
Stallion by dropping a teaser of the song.[39] Entitled "SG", it included songwriting and composing
credits for Lisa and was released on October 22 alongside the music video. The collaboration
debuted at number 19 on the Billboard Global 200 and at number two on the US Bubbling Under Hot
100 chart, and became her first number-one song on the Latin Airplay chart.[40][41]
On August 28, 2022, Lisa won the MTV Video Music Award for Best K-Pop Video for "Lalisa" and
became the first solo K-pop artist in history to win an MTV Video Music Award.[42] On November 13,
she was awarded the MTV Europe Music Award for Best K-pop and became the first solo K-pop
artist in history to win an MTV Europe Music Award as well.[43] She was awarded two Guinness World
Records in 2023 for the feats, and another for being the most followed K-pop artist on Instagram as
well.[44]
In April 2023, it was announced through Osen that Lisa would feature
on BigBang member Taeyang's second extended play Down to Earth, set to be released on April 25.
[45]

Personal life
Lisa is multilingual; she speaks fluent Thai, English, and Korean, along with basic Japanese and
Chinese, while currently based in South Korea.[46]

Other ventures
Endorsements

Lisa for Vogue Taiwan in 2021

Through her work as a model for the South Korean cosmetics brand Moonshot, she became their
brand ambassador in China on March 21, 2018.[47]
On July 25, 2019, Lisa became the brand ambassador and presenter exclusively for the new
collection launched in Thailand where six of the products include Manoban's signature as part of the
packaging.[48] On March 28, 2019, Lisa signed her first solo endorsement deal for AIS Thailand, the
largest GSM mobile phone operator in Thailand. Lisa became the highest-paid brand presenter for
AIS. Furthermore, her advertising campaign became the highest-rated commercial in Thailand.[49] On
May 11, 2019, Lisa became the brand presenter for the Samsung Galaxy S10 in Thailand. Her first
promotional material for the brand was released on May 14.[50] The mobile game Ragnarok M:
Eternal Love uses Lisa as their endorsement model and appears as a character on their "Midnight
Party" server from July 24, 2019, onward.[51]
In January 2020, Lisa joined labelmate Winner's Mino as an endorsement model for sportswear
brand Adidas's SS20 season My Shelter clothing range.[52] Through Lisa's newfound popularity in
China through her appearance on iQIYI's Youth With You 2 as a dance mentor, she was revealed to
be the new brand spokesperson in China for the fabric softener company D&G Downy on May 13.
[53]
 She soon went on to become the new brand spokesperson for one of China's largest dairy
companies, Mengniu Dairy's Chinese yoghurt brand, Zhengouli.[53] On June 27, Tencent
Games announced Lisa as Supercell's newest spokesperson in China for their mobile video
game, Brawl Stars.[54] In October 2020, Lauder-owned MAC had named Lisa as their newest global
brand ambassador. She became the face of their renowned collections and key campaigns as well
as muse for innovation projects. "Always confident and never one to shy away from risks, she
embodies our commitment to celebrating individuality and self-expression above all else," explained
Senior Vice President and Global Creative Director, Drew Elliott. "We can't wait for her fans to see
what she has in store for them through our collaboration".[55][56][57]
On February 22, 2021, Lisa was announced as the endorser of the Vivo S9 smartphone.[58] She was
also an endorser of the Vivo S7 smartphone in 2020.[59] In March 2022, Lisa became the brand
ambassador to whiskey brand Chivas Regal and starred in "I Rise, We Rise" campaign.[60]

Fashion and photography

Lisa at Incheon Airport in June 2019

In January 2019, Lisa became the muse of Hedi Slimane, the artistic, creative and image director
for Celine, a French luxury brand.[61] In September 2020, she was announced as their global
ambassador. She was featured in the brand's Essentials campaign in June 2020, shot by creative
director Hedi Slimane and has been widely photographed in Celine outfits and accessories. In a
statement, the brand said, “We are pleased to announce the continued collaboration of Celine with
Lisa, who will represent the house as Global Ambassador”.[62]
The same year, in November, Penshoppe revealed Lisa had joined the Penshoppe family as their
newest ambassador.[63] Furthermore, on July 24, 2020, Lisa was officially selected as the newest
brand ambassador representing Bulgari, an Italian luxury brand. As an ambassador for Bulgari, she
participated in the digital campaigns for the "Serpenti" and "Bzero One" collections.[64]
On February 16, 2021, Lisa joined the guest jury for the French fashion award ANDAM.[65]
Through YG Entertainment, Lisa released a limited edition photobook entitled "0327" composed
entirely with self-taken photographs through a film camera. The photobook was released on her
birthday in 2020.[66] The second volume was released the following year on March 27, 2021.[67]
On November 13, 2021, it was revealed that Lisa would be releasing her own collection with
American beauty brand MAC Cosmetics, titled “MAC x L”. Her collection includes powder blushes,
eyeliner, an eyeshadow palette, and a face powder.[68]

Philanthropy
On September 17, 2019, after torrential rain brought by a monsoon caused flooding across 32 Thai
provinces, Thai beauty blogger Koi Onusa, a relative of Lisa, revealed that Lisa had
donated ฿100,000 to Thai actor Bin Bunluerit's fund to help those evacuated in the floods as disaster
relief.[69][11]
In September 2021, Lisa expressed an interest in joining a social program led by the Korean
Foundation for International Cultural Exchange in partnership with YG Entertainment for Buriram
Province, and soon launched an online account to help collect donations. The partnership between
the foundation and YG Entertainment aims to build a 160 square meter cultural compound at Non
Suwan Phitthayakhom School in Buriram, among other things which includes providing computers,
projectors and other multimedia equipment to the school and establish a K-pop dance academy
staffed by local instructors.[70]

Impact and influence

Lisa at a fansign event at the AK Plaza in 2018.

Lisa has often been cited as a positive influence to other fellow performers within the K-Pop music
industry.[citation needed] In several interviews, the singers known as Gaga (of girl-group Nature) and Mayna
(of Hot Issue) stated that they view Lisa as a role model.[71][72]
In April of 2019, she was the most-followed K-Pop idol on Instagram, with 17.4 million followers at
the time.[73] In April of 2021, she became the first K-Pop idol to amass 50 million Instagram followers;
as she continues to engage new fans, this number will undoubtedly continue to rise.[74]
Upon landing her first solo magazine cover shoot—for Harper's Bazaar Thailand's May 2019 issue—
it was reported by MEI (a distributor for Harper's Bazaar) that all 120,000 printed and in-stock copies
featuring Lisa were sold out. Generally, it is reported that 30k copies (per issue) are printed, with
well-known celebrities possibly having an average of 60k copies printed. However, despite selling
120k copies, the public's demand for Lisa was still not met.[75][76]
Following Lisa's attendance of the Celine Men's Spring Summer 2020 Collection fashion show
(in France, during Paris Fashion Week), Lyst reported that global searches for Celine's Triomphe
bag leapt 66% on June 28, 2019; this was after Lisa posted an image of the style on her social
media, with the result being the attention of many among the general public.[77]
According to the "2021 Overseas Korean Wave Survey" (conducted by the Korean Ministry of
Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange), Lisa
was listed as one of the twenty "Most Popular Korean Singers Abroad", alongside South Korean
musicians G-Dragon, IU, Psy, Blackpink and more. The survey collected data throughout 18
countries worldwide including China, India, Australia, United States, Canada, United Kingdom, South
Africa and Russia. A total of 8,500 men and women aged between 15 and 59 participated in the
survey.[78] In a 2021 survey conducted by YouGov, a British international agency, Lisa was chosen as
one of the twenty “most-admired women in the world”, alongside Michelle Obama, Angelina
Jolie, Queen Elizabeth II, and many other iconic women.[79]
Lisa's announcement as MAC Cosmetics’ first female K-pop idol to be appointed as a Global Brand
Ambassador generated $1.83M in MIV®,[d] with MAC's announcement post generating $506K in
MIV® – representing their top branded post of 2020 and making them one of the top beauty
collaborations of the year.[80] Her announcement post on Instagram as a Global Ambassador for MAC
Cosmetics received more than 5.6 million likes and 74,000 comments.[81] Her partnerships have been
noted to feel genuine[80] as she frequently features the same brands across her social media
channels. The success of her endorsements and partnerships has been partially attributed to this
authenticity.[80] Because of her influencing power and marketing potential, Lisa has been used as an
example of changing promotional strategies in the fashion and makeup industry.[82]
Her impact extends to other artists in the music industry. Destiny Rogers' song "Tomboy" had a
1939% increase in streams on the daily Spotify update, following a dance performance video by
Lisa, on her YouTube channel, to the song; Shortly after the performance was uploaded to YouTube,
Rogers' song and EP Tomboy entered the iTunes and Apple Music charts in numerous countries.
On Spotify, the song reached the Top 200 and the top 10 of the Philippines Viral 50 playlist.
[83]
 Rogers herself acknowledged the situation on Twitter, and she thanked Lisa for revitalizing the
song.[84] Lisa was praised by Thailand's prime minister, Prayut Chan-o-cha, for promoting Thai culture
in her "Lalisa" music video.[85]
On April 10, 2023, researchers at Chiang Mai University named the Thai flower
species, Friesodielsia lalisae, in her honor.[86]