International Business Management
(BBA-8th)
Presentations of:
 Chapter 9: ORGANIZING STRATEGY
 Chapter 11: MARKETING STRATEGY
 Chapter 12: HUMAN RESOURCE MANAGEMENT STRATEGY
Sr.# STUDENT NAME
1 Maryam Shahid
2 Muhammad Ahmer
3 Faizan Hassan
4 Muhammad Waqar Ahmad
5 Iqra Perveen
6 Asmara Zohaib
7 Noman Arshad
8 Muhammad Danish Shafique
9 Salman Ameer Khan
Chapter
PRESENTATION TOPIC(s)
No.
INTRODUCTION
ORGANIZATIONAL STRUCTURES
 Early organizational structures 9
 The international division
Global organizational structures
 Global product structure
9
 Global area structure
 Global functional structure
 Matrix structure 9
 Mixed structure
 Transnational network structure 9
STRATEGIC MANAGEMENT AND ORGANIZING
STRATEGY
 Analysis of key structural variables
 Coordination 9
 Communication
 Controlling
INTRODUCTION
 International marketing 11
INTERNATIONAL MARKET ASSESSMENT
 Initial screening: basic need and potential
 Second screening: financial and economic 11
conditions
 Third screening: political and legal forces
 Fourth screening: sociocultural forces
11
 Fifth screening: competitive environment
 Final selection
PRODUCT STRATEGIES
 Little or no modification 11
 Moderate to high modification
 PROMOTION
 Nature of the product
10 Imran Zafar  Advertising 11
 Personal selling

PRICING
 Government controls
 Market diversity
11 Husnain Javed 11
 Currency fluctuations
 Price escalation forces

PLACE
 Different distribution systems
12 Huma Saeed 11
 Choosing the best distribution system

STRATEGIC MANAGEMENT AND MARKETING

STRATEGY
13 Ishrat Bashir 11
 Ongoing market assessment

 New product development

14 Mazhar Hussain  Effective pricing 11

INTRODUCTION
 International human resource management (IHRM)
 Home-country nationals
15 Mahpara  Expatriates 12
 Host-country nationals
 Third-country nationals

SELECTION AND REPATRIATION

International screening criteria and selection
procedures
16 Shehzad Ahmad  Adaptability 12
 Self-reliance
 Age, experience, and education

 Health and family status

17 Aleena Younas  Motivation and leadership 12
 Selection procedures
Repatriation of expats
18 Muhammad Yousuf  Readjusting 12
 Adjustment strategies
TRAINING AND DEVELOPMENT
 Types of training
19 Habib Ur Rehman 12
 COMPENSATION
 Common elements in an international
20 Asif Aziz compensation package 12
 Current compensation trends

LABOR RELATIONS
21 Faiqa Shafique  Labor relations practices 12

 Industrial democracy
22 Sana Shafique 12

 Industrial democracy in action

23 Adnan Zafar 12

STRATEGIC MANAGEMENT AND IHRM STRATEGIES

 Language training
24 Hamza Tanveer 12
 Cultural adaptation

 Competitive compensation
25 Shiza Nadeem  Specially designed HRM programs 12