企业荣誉

企业概况
ENTERPRISE HONOR

COMPANY PROFILE
05
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06

全国文明单位 National Civilized Unit

全国脱贫攻坚先进集体 National Advanced Collective for Poverty Alleviation

National Corporate Culture Demonstration Base

全国企业文化示范基地
National May Day Labor Award
全国五一劳动奖
China Quality nomination Award
中国质量提名奖
"New 122mm Wheeled Self-Propelled Rocket Launcher" - The first prize of National Defense S&T Progress Awards
“新122毫米轮式自行火箭炮”荣获国防科学技术进步一等奖
Shaanxi Automobile's military vehicle products won the first prize of the Ministry of Industry and Information Technology for National
陕汽军车产品荣获工信部国防科学技术进步一等奖
Defense S&T Progress Awards

"Key Technologies and Application Projects of Heavy-duty Commercial Vehicle Powertrain" won the first prize of National S&T Progress Awards
“重型商用车动力总成关键技术及应用项目”荣获国家科技进步一等奖

荣获新中国成立70周年“阅兵装备保障先进单位” Won the 70th anniversary of the founding of the People's Republic of China "Advanced Unit of Military Parade Equipment Support"

荣获工信部“国家技术创新示范企业” Won the "National Technological Innovation Demonstration Enterprise" by the Ministry of Industry and Information Technology

荣获工信部首批“服务型制造示范企业” Won the first batch of "Service-oriented Manufacturing Demonstration Enterprises" by the Ministry of Industry and Information Technology

Won the title of "Domestic Exclusive Vehicle Networking Technology Application Training Demonstration Base"
荣获“国内独家车联网技术应用实训示范基地”称号

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 金戈铁马印证辉煌

企业概况
FINE-MADE AND WELL-EQUIPPED PRODUCTS WITNESS
THE SPLENDID EVENTS

COMPANY PROFILE
01 02 07
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08

1.2019年10月1日，陕汽军车参加国庆70周年阅兵式。陕汽军车再一次以崭新的面貌接受党和国家领导人以

及全国人民的检阅，成为行业内连续六次参加阅兵仪式的重型军车生产企业。

2.2017年7月30日，陕汽军车参加庆祝中国人民解放军建军90周年阅兵式。

3.2015年9月3日，陕汽军车参加纪念中国人民抗日战争暨世界反法西斯战争胜利70周年阅兵式。

4.2009年10月1日，陕汽军车参加国庆60周年阅兵式。
03 04
5.1999年10月1日，陕汽军车参加国庆50周年阅兵式。

6.1984年10月1日，陕汽军车参加国庆35周年阅兵式。

----------------------------------------------------------------------------------------------------

1. On October 1, 2019, Shaanxi Automobile military vehicles participated in the 70th anniversary of the National Day military parade. Once
again, Shaanxi Automobile vehicles accepted the review of the party and state leaders and the people of the whole country with a new
look, and became a heavy military vehicle manufacturer that participated in the military parade for six consecutive times.

2. On July 30, 2017, Shaanxi Automobile participated in the parade of celebrating the 90th anniversary of the founding of the Chinese
05 06 People's Liberation Army.

3. On September 3, 2015, Shaanxi Automobile vehicle participated in the military parade to commemorate the 70th anniversary of the
victory of the Chinese People's War of Resistance Against Japanese Aggression and the World Anti-Fascist War.

4. On October 1, 2009, Shaanxi Automobile military vehicles participated in the parade of the 60th anniversary of the National Day.

5. On October 1, 1999, Shaanxi Automobile military vehicles participated in the parade of the 50th anniversary of the National Day.

6. On October 1, 1984, Shaanxi Automobile military vehicles participated in the military parade of the 35th anniversary of the National Day.

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 “123456双理念”
五个融合党建工作法 “ 123456 DUAL CONCEPT ”

企业概况
FIVE INTEGRATION METHODS FOR PARTY BUILDING
"123456" PARTY CONSTRUCTION WORK CONCEPT

COMPANY PROFILE
“123456党建工作理念”
........................................................................................................................................................................................

1.
是党建工作和生产经营一体化，培养懂经营、会管理的“一支队伍”，建立干部在一线工作、问题在

01
一线解决、作风在一线转变、业绩在一线创造、形象在一线树立的“一线工作法”。
09
is the integration of Party building work and production and operation, cultivating a "team" who knows how to operate and
一是提高政治站位与熔铸战略定力相融合。 manage, establishing a "front-line working method" in which cadres work at the front line, solve problems at the front line,
/

By improving the integration of political position and the fusion of the casting strategy.
10
change their style at the front line, create achievements at the front line and establish their image at the front line.

2.
是把骨干培养成党员、把党员培养成标杆的党员“双培养”发展理念。
is to train backbone members into Party members and train Party members into a benchmarking concept of "double training".

02
二是坚持党的领导与建设现代企业制度相融合。
By adhering to the integration of the party's leadership and the construction of a 3. 是坚持以生产经营工作为中心，坚持改革发展稳定为己任，坚持以实现企业提质增效为根本目标的
modern enterprise system.
“三个坚持”党建工作原则。
is to adhere to the "three persistence" principle of Party building, which takes production and operation as the center, reform,
development and stability as its responsibility, and the fundamental goal of improving quality and efficiency of enterprises.

03
三是特色化支部建设与重点项目攻坚相融合。
To be integrated by characteristic branch construction and key projects. 4. 是突出政治理论结合企业战略开展中心组学习，结合生产经营工作开展创先争优活动，结合企业文化
落地开展思想政治工作，结合人才队伍建设加强组织自身建设的“四个结合”。
is to highlight political theory combined with enterprise strategy to carry out center group learning, to carry out pioneering and
Excellence-Seeking activities in combination with production and operation work, to carry out ideological and political work in
combination with the landing of enterprise culture, and to strengthen the "four combinations" of organizational

04
self-construction in combination with the construction of talent team.
四是党员示范岗创建与人才培养相融合。
To be integrated by set-ups of Party members demonstration and the
training of talents. 5. 是党建工作制度化、支部建设标准化、结合实际特色化、督导服务常态化、年度考核可量化的党建
“五化”工作机制。
is the working mechanism of "Five Modernizations" of Party Construction, which is institutionalized, standardized branch

05
construction, combined with actual characteristics, normalized supervision service and quantifiable annual assessment.
五是党风廉政建设与风险管控体系建设相融合。
To be integrated by building a fine Party culture and clean government
and constructing risk management and control system. 6.
是教育党员恪守党的政治纪律、组织纪律、廉洁纪律、群众纪律、工作纪律、生活纪律的“六项纪律”。
is the "six disciplines" that teach Party members to abide by Party's political, organizational, honest, mass, working and living
disciplines.

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“123456发展理念” "123456 DEVELOPMENT CONCEPT"
.........................................................................................................................................................................................
战略引领

企业概况
STRATEGIC OBJECTIVES
1.
是一个共同理念。陕汽的全体干部要树立共同的理想和目标，要有“因为工作，所以快乐”的理

COMPANY PROFILE
念，团结一致、共同努力。
one concept. All leaders and staffs shall establish common ideal and target, have idea of“working is the source of
happiness”,and unit as one and joint effort.

2.
是两个规划。一个是“做大商用车、做精专用车、做强零部件，培育新的增长点，实现高质量 11
发展”的“十四五”战略路径规划；另一个是“与用户共同发展、与员工一起成长”的企业发 陕汽控股中长期目标 /
12
SHAANXI AUTOMOBILE HOLDING
展愿景。
is two plans. One is the "14th Five-Year" strategic path plan developing in high-quality by "up-scaling commercial vehicles,
refined special vehicles, strengthened parts and components, cultivate new growth sources; The other is corporate GROUP MID-TERM GOAL
development vision of "joint development with the customer, grow with employees together".

"2035" strategy
.............................................................................................................................................................................................
3. “2035战略”
是三个不动摇。坚持进入行业第一梯队的信心不动摇；坚持千亿陕汽的目标不动摇；坚持打造
百年企业的决心不动摇。
Three adherences. Adhere to the confidence of entering leader of industry; adhere to target of“hundreds of billions 第一阶段（2018-2020年）
enterprise”;adhere to make a century-old enterprise.
实现千亿陕汽目标，完成十三五发展任务。
4. THE FIRST STAGE (2018-2020)
是四个关注。更加关注整车的均衡发展；更加关注专用车的聚焦突破；更加关注零部件的协同
Achieve the goal of 100 billion yuan sales volume and complete the 13th Five-Year Development Task.
发展；更加关注后市场的战略支撑。
Four more focuses. Focusing more on balance development of complete vehicles; focusing more on breakthrough of
special vehicles; focusing more on synergetic development of spare parts; focusing more on strategic support of 第二阶段（2020-2025年）
aftermarket.
军品业务实现系列化发展，国际市场销量占比达到30%以上，重卡业务进入全球行业前列，全系列商用车业务
5. 进入国内行业前列，集团销售收入突破1500亿元。
是五项要求。坚持创新驱动；全力推动新能源、互联网在制造和服务领域的运用；加强干部队伍建
THE SECOND STAGE (2020-2025)
设和高端人才的培养与引进；要关注规模，更要关注效益；对外合作，提升企业核心竞争力。
The military products business achieves serial development. The international market sales share accounts for more than 30%, heavy duty
Five requirements. Insist on going forward through innovation; actively promote new energy and network application in automobile busi ness enters the forefront of the global industry, and the full range of commercial vehicle business entering the forefront of
the field of manufacture and service; strengthen leader team building and cultivate & bring in top-level talents; concern
scale, focus more on benefit; conduct foreign cooperation to enhance the core competitiveness of enterprises. the domestic industry. The group's sales revenue exceeded 150 billion yuan.

6. 第三阶段（2025-2035年）
是六条底线。无边际贡献又无战略意义的产品不干；不重视产品质量的事情不干；完全跨行的
项目不干；违法乱纪的事情不干；损害企业利益的事情不干；伤害员工利益的事情不干。 全系列商用车业务达到国际领先水平，新能源乘用车业务成为行业重要力量，集团销售收入突破2000亿元。
Six bottom lines. No to yield products with non-marginal contribution and non-strategic importance; not to take no count THE THIRD STAGE (2025-2035)
of products quality; not to multi-industry projects; not to violate the law and discipline; not to injure the interests of the
The full range of commercial vehicle business reaches the international leading level, and the new energy passenger vehicle business
company; not to hurt the interests of the staff.
becomes an important force in the industry. The Group's sales revenue exceeds 200 billion yuan.

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陕汽控股“十四五”发展规划

企业概况
SHAANXI AUTOMOBILE HOLDING GROUP "FOURTEENTH
FIVE-YEAR" DEVELOPMENT PLAN

COMPANY
COMPANY PROFILE
做大商用车、做精专用车、做强零部件，培育新
的增长点，实现高质量发展。

PROFILE
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主要任务 MAIN TASKS
主要目标 THE PRIME TARGET

（一）陕重汽：创新驱动 强优补短 （二）陕汽商用车：强化基础 培育优势

（一）综合实力稳步提升。到2025年，陕汽控股汇总口径营业收入达到1500亿元左右，全面完成2035战略第
（三）专用车业务：聚焦特色 合作发展 （四）零部件业务：优化机制 提质增效
二阶段目标。商用车产销量达到30万辆以上，综合市场占有率进一步提升，品牌影响力进一步增强。
（五）后市场业务：业态融合 做大规模

Get steady improvement in our comprehensive strength. By 2025, the total operating income of Shaanxi Automobile Holding Group will
reach about 150 billion yuan, and the second stage of 2035 strategy will be fully completed. The production and sales of commercial
vehicles reached more than 300,000, and the comprehensive market share was further improved, and the brand influence was further
enhanced.
(I) Shaanxi Heavy Duty Automobile Co. Ltd.: Innovation-driven development; strengthening advantages and avoiding disadvantages.
(2) Shaanxi Automobile Commercial Vehicle: strengthening the base; cultivating advantages.
(3) Special vehicle business: focusing on special feature; cooperating and developing.
(4) Parts and components business: optimizing the mechanism to improve quality and efficiency.
(5) Post-market business: large-scale integration of formats.

（二）结构调整取得突破。陕汽商用车产销量达到10万辆规模，在整车业务板块的占比持续提升。集团国际
市场年合计销量达到标杆竞企60%以上，国际市场结构更加均衡。
保障措施 MEASURES
Breakthroughs were made in structural adjustment. Shaanxi Automobile commercial vehicle production and sales volume reached
100,000 units, the proportion in the vehicle business plate continued to increase. The Group's total annual sales volume in the interna-
tional market has reached more than 60% of the benchmark competitive enterprises, and the international market structure is more
（一）强化党建工作引领 （二）深化体制机制改革 （三）优化战略管控执行
balanced.
（四）加强人才队伍保障 （五）发挥企业文化作用

(1) Strengthen Party-building work guidance. (2) Deepen reform of systems and mechanisms.
(3) Optimize the implementation of strategic control. (4) Strengthen the guarantee of qualified personnel.
（三）经营质量明显改善。到“十四五”末期，企业管理层级全面控制到四级以内，净利润率、成本费用率 (5) Play the role of our enterprise’s culture.
持续向好，净利润率力争达到4%左右，至少拥有1家上市主体。

Get significant improvement in business quality. By the end of the 14th Five-Year Plan period, the management level of the enterprise has
been fully controlled to within the fourth level, the net profit rate and cost expense ratio have continued to improve, the net profit rate is
striving to reach about 4%, and there is at least one listed subject.

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 德文化内涵 德文化的具体体现

企业概况
CONNOTATIONS OF VIRTUE CULTURE THE CONCRETE EMBODIMENT OF THE CULTURE
德文化
VIRTUE CULTURE

COMPANY PROFILE
全面落地服务型制造，关注产品全生命周期，关注客户经营全过程，为客户不仅仅提供卓越
........................................
内涵一： 对客户：
的产品，也为客户提供一体化赢利解决服务方案，不断创造和提升客户价值。
“德赢天下”——天人合一 知行不二 惟赢是执
Connotation 1: "Renown with virtue " -- the combination of heaven and man, 以人为本，充分尊重、认可员工，使员工的潜能和创造性得以最大发挥，使员工与企业共同
execution is the only way to win
对员工： 15
经过50余年的发展 成长。 /
16
积淀，陕汽培育并
对合作 真诚合作、共同发展、追求共赢。
形成了特色的德文 内涵二： 伙伴：

化。
After more than 50 years’
development, the Group
cultivated and formed a
distinctive virtue culture
system.
“123456双理念”——“123456党建工作理念”;“123456发展理念”。
创优报国，支援国家经济建设和国防建设；制造绿色环保产品，引领低碳经济发展；积极承担
Connotation 2: "123456" double concept -- "123456" party construction work concept, 对社会：
社会公益责任，回馈、回报社会。
"123456" development concept
“123456双理念”为实现千亿陕汽、进入行业第一梯队、实现百年企业的
对股东： 为股东创造有吸引力的回报。
美丽陕汽梦探明了方向，奠定了基础。

The dual-concept of "123456" sets a clear direction and lays a foundation for realizing the
realization of hundred billion enterprise, entering the first echelon of the industry, and 对政府： 实现企业持续、快速、健康发展，确保国有资产保值、增值，为国家和地方经济发展做出更大贡献。
realizing the beautiful dream of hundred years enterprise of the group.

For customers: fully implement service-oriented manufacturing, pay attention to the whole product life cycle and the whole process of
customer operation, provide customers with not only excellent products, but also integrated profitable service solutions, and constantly
create and enhance customer value.
For employees: people-oriented, fully respect and recognize employees, give full play to employees' potential and creativity, and make
employees grow together with the enterprise.
德文化的主要特征 For partners: sincere cooperation, common development and the pursuit of win-win results.
MAIN FEATURES OF VIRTUE CULTURE To society: create excellence and serve the country, and support national economic construction and national defense construction;
Manufacturing green environmental protection products and leading the development of low-carbon economy; Actively undertake social
public welfare responsibilities and give back to the society.
外圆内方：外部要包容、追求和谐，内部要严谨、崇尚规范。
ROUND OUTSIDE BUT SQUARE INSIDE: The outside should be tolerant and harmonious, To shareholders: create attractive returns for shareholders.
and the inside should be rigorous and standard. To the government: realize the sustained, rapid and healthy development of enterprises, ensure the preservation and appreciation of
state-owned assets, and make greater contributions to the national and local economic development.

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 德文化的主要理念

企业概况
MAIN IDEAS OF GERMAN CULTURE
............................................................................................

COMPANY PROFILE
企业精神：敬业 笃学 诚信 创新 ENTERPRISE SPIRIT: Dedication, study, integrity and innovation
COMPANY VISION: Develop with users and grow with employees
公司愿景：与用户共同发展 与员工一起成长
COMPANY MISSION: To create greater value for society, to provide better services for users, to create more returns for 17
公司使命：为社会创造更大价值 为用户提供更好服务 为股东创造更多回报 为员工提供发展平台 shareholders and to provide a develop ment platform for employees. /
18
公司宗旨：以客户为中心 COMPANY AIM: Be customer-centered
CORE VALUES: People-oriented, create excellence to serve the country, the pursuit of excellence and the trend to high-end.
WORK PHILOSOPHY: Work makes me happy.
核心价值观：以人为本 创优报国 追求卓越 迈向高端

工作理念：因为工作，所以快乐 OPERATION PHILOSOPHY: Renown with Virtues, Leading service, Success with quality.
MANAGEMENT PHILOSOPHY: Make communication easier
经营理念：德赢天下 服务领先 品质成就未来
QUALITY PHILOSOPHY (DUAL-EXCELLENCE PHILOSOPHY): Aim to customer satisfactory to produce the best products and
管理理念：让沟通变得更容易 provide the best service in the indus try.
SERVICE PHILOSOPHY: Close to market, always put users in mind, transposition consideration, and sincere service.
质量理念（“双优”理念）：以用户满意为宗旨 生产同行业最优产品 提供同行业最优服务

服务理念：贴近市场 心系用户 换位思考 真诚服务

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 第二部分
PART TWO

主营业务
主营业务

MAIN BUSINESS
MAIN BUSINESS

02
19
/
20

>>>>>>>>>
www.sxqc.com

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整车板块
VEHICLE SEGMENT
陕汽商用车

主营业务
陕汽商用车是“双轮驱动”的重要支撑

MAIN BUSINESS
21

陕重汽 /
22

双轮
陕汽商用车 驱动
陕重汽 陕重汽的发展是“双轮驱动”的强劲引擎
SHAANXI AUTOMOBILE DOUBLE WHEEL
SHAANXI AUTOMOBILE
COMMERCIAL VEHICLE DRIVE HEAVY TRUCK

零部件、专用车、
后市场板块
协同发展
COORDINATED DEVELOPMENT

零部件、专用车、后市场板块是“双轮驱动”的落脚点

双轮驱动 陕汽商用车和陕重汽协同发展
Two-whell deive-Shannxi Automobile Commercial Vehicle and Shannxi Heavy Duty Automobile co-development

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