BuyHatke

Experience kuch hatke!

BUYHATKE!
Definitely not inspired by Amazon or Flipkart!

Presentation by :
Suman Kumar Shah
Aditi Shinde Mahesh
Inder Dev Gairola
Shivali Choudhary
Soumya Khare
Lunlenmang Hangsing
 BuyHatke
Experience kuch hatke!
Value Addition
Vision:
Our Vision is to be a customer centric organization by
providing access to a variety of products on the single
platform

Customer Hard working,

satisfaction, honesty,
Reliability, standards,
Sustainability cautiousness, Instrumental
Terminal Values
, High quality, responsible, Values
Delivery being helpful
excellence. and patient.

 BuyHatke

MECHANISTIC
Experience kuch hatke!

Targeted Dimensions
MINTZBERG CONFIGURATION STRUCTURE
Individual Employees work separately and specialize
Specialization in one clearly defined task.

Simple Integrating Hierarchy of authority is clearly defined

Mechanisms and is the major integrating mechanism.

Authority to control tasks is kept at the

Centralization top of the organization. Most
communication is vertical.

Extensive use is made of rules and SOPs

Standardization to coordinate tasks and work process is
predictable.
ORGANISATIONAL STRUCTURE
Functional Structure

STAKEHOLDER Delivery Agent

Customers
ANALYSIS

Sellers Competitor
Employees
 BuyHatke

THREE COMPONENTS ENVIRONMENT

Experience kuch hatke!

Environmental Richness Environmental Complexity Environmental Dynamism

3/5 3/5 4/5

GENERAL ENVIRONMENT
Technological Factors Government Political Factors

Competitors Labour Force

SPECIFIC ENVIRONMENT
Legal Issues
Social Factors

Customers Sellers/Suppliers

Company Policies
 BuyHatke
Experience kuch hatke!

STRATEGY

Low Cost
(For many)
Differentiation(For few)

Common products used by the masses Luxurious products such as Electronic

of all the strata of the society will fall Appliances, Home décor. So the
under this category. For e.g. Toileteries, differentiation strategy is followed for a
clothes, etc. So a low cost strategy is relatively fewer markets like high income
preferred in order to focus on the groups. Also same day or one day delivery
efficiency and minimize the cost. option for premium subscription.
 BuyHatke
Experience kuch hatke!

Type of
Mediating
technology

Form of task Pooled

interdependence

All the departments work in silos, so in

Activity & how this technology
order to maximize the number of
manifests
customers served at the end level

Coordination mechanism Coordination is standardized

used and its cost is low.
 Socialization tactics
BuyHatke

Experience kuch hatke!

Collective tactics provide newcomers with common learning experiences designed to produce a
Collective
standardized response to a situation.

Formal tactics segregate newcomers from existing organizational members during the learning
Formal process.

Sequential tactics provide newcomers with the explicit information about the sequence in which
Sequential
they have to perform the tasks or the duties given.

Fixed tactics give newcomers precise knowledge of the timetable associated with completing each
Fixed
stage in the learning process.

When serial tactics are employed, existing organizational members act as role models and
Serial
mentors for newcomers.

With investiture, newcomers immediately receive positive social support from other
Investiture
organizational members and are encouragd to be themselves.
 BuyHatke
Experience kuch hatke! Decision Making
MOVE TO ENVIRONMENTAL TO REDUCE OVERALL CARBON
SUSTAINABILITY FOOTPRINT

The following are the initiatives we took to implement our move to Environmental
Sustainability:
1. Move to E-vehicles for delivery personnels, additionally we promote the use of E-
vehicles amongst our employees for commuting.
2. Working towards making our offices paperless.
3. Encourage the use of Ceramic cups instead of Paper Cups in office cafeteria’s.
4. Integration of Solar energy systems to replace conventional electricity.
5. Using Recycled materials for packaging. Shifting from Bubble wrap to paper shreds.
6. Offering our customers access to more sustainable products and creating a
sustainable products list.
7. Offer Renewed Products which may help reduce electronic waste.
 BuyHatke
Experience kuch hatke!
Control Levers
Boundary Systems
Belief System

As our organization is mechanistic, it

As we are a performance-oriented
company for which the reputation is
built on trust which is a key
competitive asset, so we have to
align our mission, vision, and core
values with the working of our
are important, and following a code of
employees so that we can provide
better customer services as an
organization.
follows a centralized structure and
technostructure is the most
important component so following
standardization is extremely
Diagnostic Control System important for that boundary, systems
Monitor the critical conduct and establishing direction is
performance outcomes such as desirable to protect against
cost and revenue. potentially damaging opportunistic
Employees are held behavior.
accountable for their
performance.

 BuyHatke Craftwork Non-routine research

Experience kuch hatke!

Role: Web application designer Role: Legal counsel

Reasons: Autonomy to go about a
Low problem, low analyzability as tasks
cannot be programmed or predicted.
low variability on the organizational
level as the exceptions are limited in
the details of the work only.
Reasons: They have to face uncertain
situations in terms of reducing the
firm’s exposure to legal cases and
therefore have high variability and
Analyzability is low as work cannot
be programmed.

Task Departmental Roles &

Analyzability Technology
Engineering Production
Routine Manufacturing
Role: HR recruitment associate
Role: Delivery personnel
Reasons: Analyzability is there as the
Reasons: They have high analyzability
role includes routines tasks at the
High as task is highly programmable and
same time it encounters uncertainty
routine and low variability as work
as the human force is dynamic in
encounters less uncertain situations.
nature which leads to high variability

Low Task Variability High

 BuyHatke
Experience kuch hatke!
Survival Strategy
As our organisation is being established in an environment where many
competitors are already well established so a K Generalist strategy will
K Generalist -
help us compete in a resource environment as we are operating in
BuyHatke! several niches like clothing, electronics and home decor.

Parallel Organisation - Amazon

Data Primary Resource - Kumar Siddharth,
Resources Product compliance senior associate at
Amazon with an experience of 3 years.
Secondary Resource - Amazon.in
 BuyHatke

Experience kuch hatke!

THANK YOU!