Problem specification:

Customer Segmentation: Use Spark to analyze customer data and segment customers
based on their behavior, demographics, and other characteristics. You can use this
information to personalize marketing campaigns and improve customer retention.

Data Collection:
-- The first step is to collect customer data from various sources, such as
transaction data, website logs, customer surveys, and social media data.
-- The data should include relevant features, such as customer demographics,
purchase history, browsing behavior, and product preferences.
-- You can store the data in a format that can be easily processed by Spark, such
as CSV or Parquet.
-- Report what data you collect and describe the data structure.

Data Preparation:
-- You need to prepare the data for analysis before performing actual customer
segmentation.
-- Segmentation involves cleaning the data, removing missing values, and encoding
categorical variables. You can use Spark's built-in data processing functions, such
as filtering, mapping, and aggregation, to clean and prepare the data.
-- Report what you performed.

Feature Engineering:
-- When data preparation is done, you need to extract relevant features for
customer segmentation.
-- Customer segmentation involves selecting features that are relevant to the
segmentation problem and transforming the data into a format that can be used for
analysis. For example, you can use clustering algorithms to group customers based
on their purchase history, or use decision trees to classify customers based on
their demographics.
-- Report what features you choose.

Model Selection:
-- Now that you have extracted features, you can use Spark's machine learning
libraries, such as MLlib, to build customer segmentation models.
-- You can use clustering algorithms, such as k-means or hierarchical clustering,
to group customers based on their behavior, or use classification algorithms, such
as decision trees or logistic regression, to predict customer segments based on
their characteristics. Report what you have done in this respect.

Model Evaluation:
-- When you have built a customer segmentation model, you need to evaluate its
performance using metrics such as accuracy, precision, recall, or F1-score.
-- You can use Spark's built-in functions, such as CrossValidator or
TrainValidationSplit, to evaluate the performance of your model.
-- Report the details you followed.

https://www.linkedin.com/pulse/pyspark-feature-engineering-high-dimensional-data-
spark-david-kabii/

https://medium.com/@josephgeorgelewis2000/end-to-end-pyspark-clustering-part-ii-
preprocessing-and-model-building-in-colab-1c2d0d8f2a23

https://www.kaggle.com/code/andls555/customer-segmentation
https://github.com/Kunalpatil08/Customer-Segmentation-using-PySpark/blob/main/
BDA_Mini_Project.ipynb

https://data.mendeley.com/datasets/j83f5fsh6c/1

https://www.sciencedirect.com/science/article/pii/S2352340920314645

https://www.sparkflows.io/cpg-customer-segmentation

https://www.kaggle.com/code/sonerkar/customer-segmentation-eda-clustering-kmeans/
notebook

https://www.kaggle.com/code/toludoyinshopein/rfm-segmentation-with-pyspark/
notebook#Data-cleaning-and-manipulation

https://www.kaggle.com/code/karnikakapoor/customer-segmentation-clustering/
notebook#DATA-PREPROCESSING

cleaned_df = df.filter("CustomerID is not null")

cleaned_df.describe().show()