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Using Arguments, Explaining Decisions

Oscar Alejandro Moreno, Jireth Daniela Giraldo, Laura Ospino Oquendo

Tecnología en Producción de Multimedia, SENA

(2281782)

Sandy Paola Cuesta Parra

Instructora

12 de agosto del 2022

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Script

INT. LAURA’S ROOM.NIGHT

LAURA (17) is in front of the camera giving a presentation.

LAURA
Hi there! As you all know, we are going
to talk about our project Pijamagic.

This presentation is divided into four

parts.

LAURA shows four fingers in front of the screen.

LAURA (CONT’D)
We’ll begin with the general aspects of
the project, then we will look at how is
the project, next we will talk about
what do we use to make the project, and
finally we will make a reflection about
our process.

Sooooo, let’s move on to the first

topic.

LAURA points her fingers to the right side.

INT. DANIELA DAY ROOM

Daniela (18 years old) continues with the presentation.

DANIELA
Now I will continue with the basic data
of the project.

Daniela shows the slides along with her presentation.

DANIELA
Basic Project Data

Name of the project:Landing page Merry

Makers
Location:Bogotá--Santa Marta
The client is located in the city of
Bogota as part of the development team
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of the project, but there is a person

of the development team that is located
in Santa Marta, therefore from there
also several parts of the project are
carried out.

Type of company: Merry Makers is a

playful clothing company, it is a
venture of one of the SENA apprentices
who started with us but then retired to
devote herself fully to this venture.

Estimated time of execution: it is a

project that has been developed for
about 1 year and 3 months, but at the
beginning it was a different type of
project, if we go to the landing we
have been working on it for 8 months.

Project characteristics: the

development of this Landing Page was
the result of the difficulties
presented in the initial project when
the client did not receive the product
that was going to be promoted at the
beginning, after seeing the assembly of
the brand on multiple platforms and
social networks, the conclusion was
reached and the agreement to focus the
project towards this type of product.

INT. OSCAR’S OFFICE NIGHT

Oscar:(40 years old) continues with the presentation.

Oscar: How Is The Project?

The design of the landing page for Merry makers

is composed by: a main article and a secondary
one, both with illustrations, in the upper
right part there is a drop down menu that gives
the opportunity to access the main web page and
social networks,
Below we find two sections with promotional
videos and one with photographs, further down a
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direct link to the brand store and at the end of

the landing page a banner for information,
subscription and data capture.

The colors we use are those that make up the

brand logo, light blue and white, which we
complement with two contrasting and complementary
tones such as black and fluorescent green.

INT. OSCAR’S OFFICE NIGHT

OSCAR continues to give him presentation

What Do We Use To Make The Project?

For the construction of the landing we chose to

use word press supported in the editing with a
wonderful extension such as elementor, the
illustrations we work with adobe illustrator, the
video editing with adobe premiere and the
photographs with gimp.

the fonts that we chose are play fair display and

DM sans

The logo we use has been the same logo that the
brand has designed and managed from the
beginning.
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INT. LAURA’S ROOM.NIGHT

LAURA continues to give her presentation

LAURA
Now let’s talk about conclusions.

What did we make good?

Our best decision was to use WordPress

and Elementor to create our landing page
because it was easy to use and
understand.

LAURA lists with her fingers the reasons.

LAURA (CONT’D)
What will we do better next time?

Next time we will choose our project

idea carefully because we didn’t succeed
in realizing the ideas we had at the
beginning.

And that was kinda sad because we had

good ideas but it didn’t work soo
yeah...

Thank you for listening, we will look

forward to your feedback.

Link del Video: https://www.youtube.com/watch?v=kDZn-fIoVCo