Question 4) How did you use new media technologies in the

construction and research, planning and evaluation stages?

 Digital Equipment
We used a variety of digital equipment when
preparing and filming our music video. This included,
a High Definition flip camera, a Sony Handycam
video camera and an Apple Mac computer(including
the software imovie). We had the advantage of having
two cameras on set, and decided that the Sony video
camera was to film the real footage for the music
video, and we used the flip HD camera to film ‘behind
the scenes’ which we later edited to show how we went
about filming. Although the flip cameras produced a
higher quality of video, they have quite a short battery
life so we thought this would be suited for short
behind the scene shots. So, we filmed our raw footage
with the DV cameras, although the quality was not as
sharp, the battery life is a lot longer which meant we
could film for a long duration of time.
 Software
Imovie
We used editing techniques and special
effects when editing our footage in
imovie. For example, we used a split
screen, to portray the juxtaposition in the
female artist’s feelings. Without imovie,
we would have not been able to use the
editing technique to reflect her feelings.
We also put the whole video in black and
white and adjusted the contrasts so that
they were all equal. If we had kept it all in
colour, the lighting in the shots would
have looked different and unprofessional.
Adobe Photoshop
When designing my ancillary tasks, CD
Digipak and magazine advert, I used Adobe
Photoshop as it had a wide range of effects
and techniques to use. To the front cover, I
applied lighting in an effect called ‘coral
painter’ and chose the colours I wanted. If I
had not used this software, I would have
not been able to create this effect and the
front cover would not look as professional
with blended colours, but it would consist
of block colours.
 Social Networking

I published my CD Digipak design panels on the social

networking site ‘Facebook’ to gain feedback from my
friends. If I did not a Facebook account, and was not able
to upload my designs, online I would have had to look for
an alternative way to advertise and gain feedback. I would
have had to print my digi pak panels off and hand them out
to people as posters or leaflets. This would have been more
costly and time consuming, whereas uploading to
Facebook was quick, easy and free.

As I was looking for feedback from my own Facebook

friends, they were more likely to partake in the feedback
rather than strangers. Me and my group also used a
Blackberry application called ‘Blackberry Messenger’ to
contact each other and have a conversation consisting of
the 4 of us about filming arrangements.
 Websites

Using websites such as YouTube enabled us

to broadcast our music video edits and final
version online. This meant that our work
could be viewed by a worldwide audience
and not just a local audience. If YouTube did
not exist then we would have to find an
alternative way of publicising our music
video. This would probably mean getting in
touch with a media producer in order for it
to be viewed by the public.