PAKTOR -

DESIGNING
A DATING
APP
Topics of this
Presentation
Should they expand globally,
penetrate into China and India
markets after gaining more traction
in Southeast Asia, or focus on
becoming a clear market leader in
Southeast Asia?

Were there other opportunities to

monetize the app?

How could they improve on Paktor’s

design choices considering the
inefficiencies and competitors of the
online dating marketplace?
Q1. Should they
expand globally,
penetrate into China
and India markets
after gaining
more traction in
Southeast Asia, or
focus on becoming a
clear market leader in
Southeast Asia?
The Answer
It needs extensive market
research, resources, and time.
No, they shouldnt
expand to countries Market penetration would be
like India and China - difficult.

India is a value based country,

so it may become difficult to
conquer values and beliefs of
people.
Were
there other
opportunities to
monetize the app?
 The Answer

Yes, there are

other ways -
Customers can buy app
points for gifting to their
potential matches.

Paktor can tie up with

cafes and Hotels in every
city, where the matches
can meet and also avail
the discount.
How could they improve on
Paktor’s design choices
considering the inefficiencies and
competitors of the online dating
marketplace?
Answers

The app should restrict people

from posting their socials.
Screenshots should not be
allowed.
Inappropriate pictures should be
recognized.
Emergency contact and support
should be provided.
Answers

Profile verification should be made

mandatory.
Activity status should be shown.
Games should be introduced in
chat.(Like Snapchat)
THANK YOU
-Group 6

All the images are taken from Google.