Name

: Suraj Pathak
Designation: Sr. executive
Company : IQuest Consultants

IQUEST CONSULTANTS
Observations:
1. How do you promote your brand?
a. Online b. Offline
A. They promote the brand online.
2. How much importance is given to your own website?
A.A lot of importance is given to their website, since they deal with the candidates
(CV) and entertain them with the help of their website only.
3. How has internet helped you in recruitment solutions?
A. Internet has helped them a lot because without internet it is not possible for them
to promote their business.
4. Does your firm deal in other services apart from recruitments over the internet? If
yes, how successful are the other services with the help of internet?
A. No, they deal only into recruitments over the internet. Recruitments which are of
two types
a. Permanent
b. Contractual
5. Have you targeted social media to promote your brand?
A. Yeah they do have social media presence & they target social media like for e.g.
Linkedin and Professional networking sites to promote their brand.

6. What in electronic media gives your firm a competitive edge?

A. Internet, portals (Naukri; shine) to advertise their brands.
7. What makes your brand different from the rest of the firms in the competitive
business world?
A. The kind of services they offer specially in closing niche requirements. Also
providing the service in the given time period makes their brand different from the
rest of the firms in the competitive business world.
8. Is co-ordination in your team still necessary inspite of well advanced technology
in the e- space?
A. Yes, because things might not be conveyed in a proper way & also for quite a lot
of things explanation is required to be given personally.
9. How much is the approximate cost of the website made by you all?
A. They were not ready to disclose the website cost.
10. Do you keep pace with the change in the technologies in the
Market? If yes, why?
A. Yes, but first they would check whether the technology is relevant or not & would
also like to check whether the technology is user friendly or no, so that all can
understand and get use to it easily.