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  • Ap 07 Ev 04 Workshop

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    Adriana Alarcon Valenzuela
    10 views5 pages
    This document contains information for Oscar Mauricio Rondon Corzo with ID number 2282567. It includes instructions to: 1) Create a conceptual map summarizing the most important aspects of the "Planimetry" document using short, concise sentences. 2) Complete two worksheet exercises and paste screenshots of the results. 3) Create a conceptual map highlighting the most important points of the "Point of Purchase (P.O.P.)" document, again using short sentences. The document defines P.O.P. materials and their purpose in attracting and retaining customers at the point of sale.

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    ap 07 ev 04 workshop

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    This document contains information for Oscar Mauricio Rondon Corzo with ID number 2282567. It includes instructions to: 1) Create a conceptual map summarizing the most important aspects of the "Planimetry" document using short, concise sentences. 2) Complete two worksheet exercises and paste screenshots of the results. 3) Create a conceptual map highlighting the most important points of the "Point of Purchase (P.O.P.)" document, again using short sentences. The document defines P.O.P. materials and their purpose in attracting and retaining customers at the point of sale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views5 pages

    Ap 07 Ev 04 Workshop

    Uploaded by

    Adriana Alarcon Valenzuela
    This document contains information for Oscar Mauricio Rondon Corzo with ID number 2282567. It includes instructions to: 1) Create a conceptual map summarizing the most important aspects of the "Planimetry" document using short, concise sentences. 2) Complete two worksheet exercises and paste screenshots of the results. 3) Create a conceptual map highlighting the most important points of the "Point of Purchase (P.O.P.)" document, again using short sentences. The document defines P.O.P. materials and their purpose in attracting and retaining customers at the point of sale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Name: OSCAR MAURICIO RONDON CORZO FICHA 2282567

    1) Read the document “Planimetry” and based on the information, create a conceptual map
    remarking the most important aspects. Avoid writing big paragraphs and make use of short but
    concise sentences.
    2) Do the following worksheet exercises and take a screenshot and paste it here.

    https://es.liveworksheets.com/my1973073zf
    https://es.liveworksheets.com/sb1497835ze
    https://es.liveworksheets.com/yu1063654sq
    3) Based on the document P.O.P (Point of purchase) create a conceptual map point out the most
    important points. Avoid writing big paragraphs and make use of short but concise sentences.

    POINT OF PURCHASE MATERIAL

    It is a type of advertising that is used at the point of


    sale to attract and retain customers

    It has four specific fucnctions

    Position Target Influence the


    Brand
    P.O.P.'s impulse market
    promotion
    creatively consumer

    use
    great way to It´s a good
    advertising Determinest
    promote idea to offer
    effectively at he buyer´s
    brand discounted
    the point of opinion
    popularity products
    purchase.

    There are many materials and designs to produce P.O.P

    Floor graphics: Gondola ends: Collars:

    Posters: Shelf talkers: Tira de impulso:

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