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Team Leaders:
School Head :Aida Capili
LRMDS Coordinator :Jaycee B. Barcelona
Inquiries,
Investigationsand
Immersion
Quarter 3 – Module 7:
Population and Sampling Method
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear
learners, can continue your studies and learn while at home. Activities,
questions, directions, exercises, and discussions are carefully stated for you
to understand each lesson.
Each SLM is composed of different parts. Each part shall guide you
step-by-step as you discover and understand the lesson prepared for you.
In addition to the material in the main text, Notes to the Teacher are
also provided to our facilitators and parents for strategies and reminders on
how they can best help you on your home-based learning.
Please use this module with care. Do not put unnecessary marks on
any part of this SLM. Use a separate sheet of paper in answering the
exercises and tests. And read the instructions carefully before performing
each task.
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What I Know
Directions: Choose the letter of the best answer. Write the chosen letter on a
separate sheet of paper.
3. A survey will be given to 100 students randomly selected from the Grade
11 classes at Magsaysay National High School. What is the sample
population of the study?
a. 100 students c. all senior high students of MNHS
b. all grade 11 in MNHS d. all the senior
4. Ideally, samples for qualitative research should follow the concept of ______.
a. interpretivism b. population c. saturation d. sampling
What’s In
Read, analyze, and answer the given topic and answer the questions that follow.
Write your answers on your notebook.
Research has shown that the human body clock is very important in determining
sleep and wake patterns. Your task is to design a study that investigates the
relationship between ages and sleep duration.
Question:
1. What kind of research design is used in the study? Justify your answer.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Participants
In terms of sampling, who will be your target population and what type of
sampling will you use? Justify your choices.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
What’s New
Identify the following statements as P for population and S for sample. Write your
answers on your notebook.
What is It
To answer the research questions, it is expected that you should be able to
collect data from all cases. However, it would be impossible to do so
especially for a large population of sample. Thus, there is a need to select a
sample size. This lesson presents the steps to go through to conduct
sampling. Furthermore, as there are different types of sampling techniques
or methods, as a student-researcher, you need to understand the different
ways to select the proper sampling method for your study. This lesson
presents the different types of sampling techniques. There are two types of
sampling methods: probability sampling and non-probability sampling. Each
of these methods includes different types of techniques of sampling. Let us
first discuss probability sampling.
Quantitative researchers like you are often interested in being able to make
generalizations about groups larger than their study samples. While there
are certainly instances when quantitative researchers rely on nonprobability
samples (e.g., when doing exploratory or evaluation research), quantitative
researchers tend to rely on probability sampling techniques. The goals and
techniques associated with probability samples differ from those of
nonprobability samples. You will explore those unique goals and techniques
in this lesson.
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When you conduct a research with a large group of people, it is rarely
possible to collect data from every person in that group. Instead, you select
a sample. Based on the definition we discussed a while ago; a sample is the
group of individuals who will participate in the research. Drawing valid
conclusions from your results, you must carefully decide how you will select
a sample that is representative of the group.
Let us answer this research question: What is the prevalence of HIV in the
adult Filipino population?
The best response to this question will be obtained when we test every adult
Filipino for HIV. However, this is logistically difficult, time consuming,
expensive, and difficult for a single researcher – do not forget about ethics of
conducting such a study. The government usually conducts an exercise
regularly to measure certain outcomes in the whole population –the census.
However, as researchers, we often have limited time and resources. Hence,
we will have to select few adult Filipinos who will give consent to become
part of the study. We will test them for HIV and present out results (as our
estimation of HIV prevalence). These selected individuals are called as
“sample.”Hope that you have selected the appropriate sample that is
required to answer your research question.
As student researcher, you should clearly and explicitly mention the
sampling method in the manuscript. The description of these helps the
reviewers and readers in assessing the validity and generalizability of the
results. Furthermore, as researchers you should also acknowledge the
limitations of your sampling method and its effects on estimated obtained in
the study. Try to answer now the activities on the next part of this module
and see how you will have your sample size.
As with most recruiting methods, sampling is the beginning tool to determine
if the person or respondent is qualified for the research study. Most of us
spontaneously undergo the process of sampling. If some of us tried some new
clothes in the market which are trendy and stylish, other people in the group
may assume that this could be the newest trend or fashion. The basic idea of
sampling is to draw inferences about the population by selecting some of its
elements. Some sampling terminologies are given below:
Population. It is any complete group (i.e., people, sales territories, stores, etc.)
sharing a common set of characteristics. It can be defined as including all
people or items with the characteristic one wish to understand and draw
inferences about them.
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Once the research question and the research design have been finalized, it is
important to select the appropriate sample for your study. The method by
which you select the sample is the sampling method. Again, there are two
essential types of sampling methods: (1) probability sampling which is based
on chance events (such as random numbers, flipping a coin etc.); and (2) non
probability sampling which is based on researcher's choice, population that is
accessible and available.
Random sampling method (such as simple random sample or stratified
random sample) is a form of probability sampling. It is important to
understand the different sampling methods used in research. The method
used should be mentioned clearly in the research paper. As researcher, you
should not misrepresent the sampling method in the manuscript such as
using the term “random sample” when the researcher has used convenience
sample. The sampling method will depend on the research question.
For instance, the researcher may want to understand an issue in greater
detail for one population rather than worry about the teen aged pregnancy of
these results. In such scenario, the researcher may use random sampling for
the study.
Sampling is a statistical procedure that is concerned with the selection of
certain individual observation from the target population. It helps in making
statistical inferences about the population. Sampling design refers to the
technique or procedure used by the researcher for selecting items as samples
from the population or universe.
Designing the sample calls for three decisions:
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consumer may be selected from your sample. The advantage of this
sampling technique is its simplicity.
PROBABILITY SAMPLING
TECHNIQUES
Simple
Simple
Random
Random
Sampling Stratified
Sampling
Sampling
Cluster Systematic
Sampling Sampling
What’s More
Match the pictures in Column A with their corresponding sampling
technique found in column B. Write your answers on your notebook.
Column A Column B
1.
a. Sampling methods
Systematic sample
3.
d. Stratified Sample
e. Cluster Sample
4.
What I Can Do
In this activity, you will apply the basic concepts of population and sampling
techniques. First, you need to analyze the paragraph and then answer what
are asked. Write your answers on your notebook. (5points each)
The current Corona Virus (COVID-19) pandemic has impacted and changed
lives on a global scale since its emergence and spread from China in late
2019. It has caused millions of infections, and thousands of deaths
worldwide. However, the control of this pandemic still remains unachievable.
Therefore, this study assessed the knowledge, attitude, and perceptions of
senior high
school students towards the COVID-19 pandemic. A total of 1,500
respondents were included in this preliminary report. A survey of knowledge,
attitude, and perceptions towards the 2019 Corona virus pandemic in the
Bataan province found that majority of the respondents had a61.6%
satisfactory knowledge of the disease while the attitude of most respondents
towards instituted preventive measures were 68.9% satisfactory and only
22% of the respondents were satisfied with their country’s handling of the
pandemic.
Formulate the Research Questions of the study: _____________________
Identify Population of the study: _______________________________
Identify the Sample size of the Study: _____________________
Common sense and research both involve an attempt to understand various aspects
of our world. However, research but arguably not common sense, involves an
explicit, systematic approach to finding things out, often through a process of
testing out our preconceptions.
This process begins with deciding on your research question as student-researcher.
Again, it is necessary to conduct your literature review and to decide on a research
design which addresses the research question. Decisions made at this point include
considering what kind of data you will be collected, and who will be invited to
participate.
In our first lesson, measurements tell you how often or how many people were
selected for the study. Your research question involves exploring how much or how
often something happens. It is probably appropriate to use quantitative research.
If the research question involves exploring how people experience something or what
their views are, exploring a new area where issues are not yet understood or
properly identified (e.g., before developing questionnaire items), assessing whether
a new service is implementable, and looking at ‘real-life’ context, or a sensitive topic
where you need flexibility to avoid causing distress, the study needs to be
discussed through qualitative research. Qualitative research attempts to broaden
and/or deepen our understanding of how things came to be the way they are in our
social world. The activities on this module will help you better understand the non-
probability sampling for your qualitative study.
What’s In
Read each statement carefully. Identify if the statement is a Non-Probability
Sampling or Probability Sampling. Write your answers on your notebook .
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What’s New
In a non-probability sample, individuals are selected based on nonrandom
criteria, and not every individual has a chance of being included. This type of
sample is easier and cheaper to access but it has a higher risk of sampling
bias. You cannot use it to make a valid statistical inference about the whole
population.
What is It
Qualitative student-researchers typically make sampling choices that enable
them to deepen understanding of whatever phenomenon it is that they are
studying. In this lesson, we will examine the strategies that qualitative
researchers typically employ when sampling as well as the various types of
samples that qualitative researchers are most likely to use in their work.
Non-probability sampling refers to sampling techniques for which a person’s
(or event’s or researcher’s focus) likelihood of being selected for membership
in the sample is unknown. Because we do not know the likelihood of
selection, we do not know with non-probability samples whether a sample
represents a larger population or not.
In most cases, it is acceptable because representing the population is not the
goal with non-probability samples. The fact that these samples do not
represent a larger population does not mean that they are drawn arbitrarily
or without any specific purpose in mind.
In the following discussion about the types of non-probability samples, we
will take a closer look at the process of selecting research elements when
drawing a non-probability sample. But let us first consider why a student-
researcher like you might choose to use a non-probability sample.
Non-probability samples are ideal when we are designing a research project.
For example, if we are conducting survey research, we may want to
administer our survey to a few people who seem to resemble the folks we are
interested in studying in order to work out kinks in the survey. We may also
use a non
probability sample at the early stages of a research project, if we are
conducting a pilot study or exploratory research.
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This can be a quick way to gather an initial data and help us get ideas of the
lay of the land before conducting more extensive study. From these
examples, we can see that non-probability samples can be useful for setting
up, framing, or beginning research but remember that it is not only the
early-stage
research that relies on and benefits from non-probability sampling
techniques.
There are number and variety of instances in which the use of non-
probability samples make sense. We will examine several specific types of
non-probability samples in the next discussions. See concept explanation
below for better understanding. See Figure 2 for better understanding.
Non-probability
Sampling Methods
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While purposive sampling is
often used
when one’s goal is to include
participants
who represent a broad range of
perspectives, purposive
sampling may
also be used when a
researcher wishes to
include only people who meet
very narrow
or specific criteria. For example, in her
study of the Paradox of Research: The
Learning Engagement of Senior High
Students in Magsaysay National High
School, A Grounded Theory, L. Dela Cruz (2019), used purposive sampling to
the senior high students. The Recherche Grounded Theory: prior learning
experience, values towards interpersonal communication, understanding of
research process, social relationships with group mates and peers, and
financial matters. However, the researcher encountered difficulties in
undertaking group/partner research projects.
Meanwhile, there are qualitative researchers who sometimes rely on
snowball sampling techniques to identify study participants. In this case, a
researcher might know one or two people she would like to include in her
study but then relies on those initial participants to help identify additional
study participants. Thus, the researcher’s sample builds and becomes larger
as the study continues where a snowball builds and becomes larger as it
rolls through the snow.
Snowball sampling is a strategy which is useful when a researcher wishes to
study some stigmatized group or behavior.
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of some stigma associated with the group, but also because the group may
be relatively rare.
Quota sampling is another
nonprobability sampling
strategy. This type of
sampling is actually employed
by both
qualitative and quantitative
researchers,
but because it is a
nonprobability
method, it is included in this
lesson.
When conducting quota sampling, a
researcher identifies categories that are
important to the study and for which
there is likely to have variation.
Subgroups are created based on each
category and the researcher decides how
many people (or documents or whatever element happens to be the focus of
the research) to include from each subgroup and collects data from that
number for each subgroup.
Example: Hypothetically, a researcher wants to study the career goals of male and
female employees in an organization. There are 500 employees in the organization,
also known as the population. To understand better the population, the researcher
will need only a sample, not the entire population. Further, the researcher is
interested in particular strata within the population. Here is where quota sampling
helps in dividing the population into strata or groups.
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What’s More
Read and analyze each question and statement below then choose the
correct answer. Write your answers on your notebook.
1. Which is not a feature of qualitative sampling?
a. Samples tend to be small and studied intensively.
b. Participants are selected randomly.
c. Sample members are not pre-specified.
d. Sample selection is driven by conceptual ideas rather than for
representativeness.
2. It is called as volunteer sample, most easy, economical, and not
preferred approach even in qualitative study.
a. Convenience sampling
b. Purposive sampling
c. Quota Sampling
d. Snowball sampling
3. It selects cases that will most benefit the study, several diverse
approaches to meet conceptual and substantive needs of research,
sampling for representativeness or comparative value.
a. Convenience sampling
b. Purposive sampling
c. Quota Sampling
d. Snowball sampling
4. Probability sampling is rarely used in qualitative research because:
a. It is very old-fashioned.
b. It is often not feasible
c. Qualitative researchers are not trained in statistics.
d. Research questions are more important than sampling.
5. The minimum sample size for qualitative interviewing is:
a. 30
b. 31
c. 60
d. It is hard to say.
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Carefully read each statement or question below then fill in the blanks with
the correct answer. Answers may be more than one word. Write your
answers on your notebook. ( 2points each)
1. Nonprobability samples might be used when researchers are
conducting_______________, by evaluation researchers, or by
researchers whose aim is to make some theoretical contribution.
2. A_________________, also referred to as a judgmental or expert sample,
is a type of nonprobability sample.
3. ________________is defined as a nonprobability sampling technique in
which the samples have traits that are rare to find.
4. ________________as a nonprobability sampling method in which
researchers create a sample involving individuals that represent a
population. Researchers choose these individuals according to specific
traits or qualities.
5. Convenience sampling is a type of ___________________in which people
are sampled simply because they are "convenient" sources of data for
researchers.
What I Can Do
Answer each question in a clear and organized paragraph. Each
paragraph should include a clear and precise (1–2 sentences) that
directly addresses the question promptly. Each short answer question is
worth a total of 5 points. Use the rubric for this assessment to evaluate
your response. Write your answers on your notebook.
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Assessment
Directions: Choose the letter of the best answer. Write your answers on your
notebook.
1. What is the main difference between probability and non-probability
sampling?
a. Probability sampling involves the probability sampling.
need for the computation of a sample c. Non-probability sampling is preferred
via certain equations. in qualitative research.
b. Randomization is involved in d. Non-probability sampling is more
appropriate for interviews.
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7. Which of the following is an example of random sampling technique?
a. Taking the name of every person in a c. Generating names by five on the list
telephone book. of everybody in your phonebook.
b. Generating a list of numbers by d. Taking every 10th or 20th name
picking numbers out of a from a list of
hat and matching these everybody in the telephone book.
numbers to names in the
telephone book.
c. You ask the right questions and
8. Quantitative research only works if: a. You analyze the data you get in the
talk to the right number of people right way
b. You talk to the right type of people d. all of the above
Additional Activities
Systemat Snowball
ic Sampling
sampling
Stratifie Quota
d Sampling
Sampli
ng
1. You want to study and understand the rice consumption pattern across
Dinalupihan. While it might not be possible to cover every household, you
could draw meaningful insights by building your sample from different
districts or villages (depending on the scope). What sampling technique will
you use?
2. Suppose a supermarket in Orani wants to study the buying habits of their
customers. The student-researchers will choose every 10 thor15th customer
entering the supermarket and conduct the study. What sampling
technique will they use?
3. If 38% of the population is college-educated and 62% of the population
has not been to college, then 38% of the sample is randomly selected from
the college-educated subset of the population and 62% of the sample is
randomly selected from the non-college-going population. What kind of
sampling method do they use?
4. This method is often used during preliminary research efforts to get a
gross estimate of the results, without incurring the cost or time required
to select a random sample.
5. You need the sample to reflect certain features that are difficult to find.
You want to conduct a survey of people who go jogging in a certain park
every morning. What sampling method is appropriate for this study?
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Sample 5. A 2. C 5.
Population 4. B 1. C 4.
B 3.
(Qualitative) What’s New A 2.
A 1.
Know What I
D 5. sample statistic. C 6.
would be a �� out of ���� . D 5.
Answer Key �� the 3. A 4.
C 3.
% would be a population.
���� 2. % would be a sample B 2.
statistic. ���� 1. grading. C 1.
C 10. A 9. D 8. D 7. What’s New (Quantitative) answer
of the student. See rubrics for Assessment
B 4. Depends on the What’s In
B 3. (Quantitative)
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Rubric for Essay Evaluation
CRITERIA 1 2 3 4
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References
Creswell J.W. “Qualitative and Quantitative Data & design Research Design
(Qualitative, Quantitative and Mixed Method) 4th ed Publisher: SAGE
Publications, Inc; 4th edition (2018) pp 132-144
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