Social Media Strategy

Evan Rodriguez
Topic: Kevin Durant on the Suns
Section 1: Platform
1: Some social media platforms that can be beneficial for this topic is Twitter, Instagram,
and TikTok. The reason that these apps can be beneficial is it can increase fan engagement. By
posting updates, highlights, and behind-the-scenes content, fans will be able to get the latest
updates for their favorite athletes and sports teams.
2: A social media app that I would stay away from is an app called YikYak. I would avoid
YikYak because it has a tendency to spread fake news as well as harassment and negative
comments.

Section 2: Content Curation

1: An element from my project that I would post on my social media would probably be
my Video elements.
2. two social media platforms that would be a great fit for my video elements is Twitter
and TikTok. I can use video elements on these platforms to increase fan engagements and my
own personal engagement.

Section 3: Audience Engagement

1: My main target audience is Suns fans, but all-around sports fans can work as well.
Suns fans will be able to get the latest updates on Kevin Durant and the Phoenix Suns basketball
team.
2: Some interactive elements I can use with my target audience can be use of polls and
hashtags. With the interactive elements, Suns fans will be able to interact with their community
and the sports world.