Professional Documents
Culture Documents
in an organization
reflects the comparison against benchmarks for various Peer to peer at GTCI
communication dimensions. This is a key indicator to
understand patterns and measures related to
The Survey
communication effectiveness.
Based on the organization hierarchy and the cultures in
Mapping information and deep dive analysis which they operate, a survey questionnaire was formed,
A deep dive analysis of the CEI for various dimensions is which was completely focused on the three
communication dimensions: openness, effectiveness,
used to determine communication effectiveness patterns,
and timelines.
and cross co-relate findings in order to unearth
The group rolled out the survey to all employees in the
communication practices and opportunities for
second quarter of 2010. The survey was a huge success
improvement. The analysis reveals very interesting
as 73 percent of the employees (258 out of 353)
attributes that will help communication eco-systems participated in the survey within a short span of time.
understand the “why’s” of perception. For example, in one
instance, the employees and the manager of an
Computing Communication Effectiveness
organization agree on the perception related to knowledge
Index
management. The perception gap was satisfactory;
This was a number crunching phase. We transformed
however, the CEI scores were below the benchmark set.
the data captured through the survey to information. We
This revealed the need for certain actions to get the team
did this through computations of perception gap between
up to the desired level on this attribute. We also found actor groups within the context, perception gap between
some interesting contrasts in which the entire team did team scores and organization standards, and
well on a particular communication dimension, but further aggregation within groups and across organization. The
analysis of specific items within that dimension called for series of computation includes the computation of
Communication Effectiveness Index.
improvement.
Communication
Deep Dive Analysis
The best part of this framework is to go back to ALL
participants (actors of the communication eco- Cross-correlation activities were performed in the deep
system) and share the findings. dive analysis phase. The deep dive analysis helped
realize the communication strengths, best practices, and
patterns that are prevailing in GTCI. The deep dive
analysis results were shared with the GTCI leadership
team, managers, and employees for their understanding
on the existing communication practices and improving
on their effectiveness. The feedback from GTCI
leadership, managers, and employees demonstrated this
framework provides a meaningful way of measuring
communication effectiveness and consistently improving
communication practices.
Communication Figure: 3
Survey Results
The CFG categorized data at project, department, and
organization level based on the survey responses. The
following figures reflect various cross-correlations of data
out of the survey.
Figure: 4
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