organizational

Communication

Why Diversity and

Inclusion Matter?

Creativity and Problem

Solving- variety of
people with different
experiences, skills, MARQUISE D. MILTON
perspectives, and
insights that can
provide different ways
MASTER OF SCIENCE IN
to complete tasks or ORGANIZATIONAL LEADERSHIP,
solve problems TRINE UNIVERSITY
Increases Innovation-
variety of backgrounds
that everyone can draw LDR 5223: ORGANIZATIONAL
from to get new ideas COMMUNICATION FOR LEADERS
Better Sense of
Purpose- employees
will feel a sense of DR. SARAH L. BROWN
belonging, making them Communication
feel more connected,
which increases 25 FEBRUARY 2024 Strategies
productivity

organizational
communication

Communication
Strategies

HOW CAN LEADERS IMPLEMENT EFFECTIVE ORGANIZATIONAL COMMUNICATION STRATEGIES?
E FFE C TI V E
CO M MU NI C A TI O N
S TR A TEG Y
• CLEAR EXPECTATIONS
• OPEN-DOOR POLICY
• EFFECTIVE FEEDBACK
• ACTIVE LISTENING
• TRAINING AND DEVELOPMENT.
• PROMOTE DIVERSITY AND
INCLUSION
• DRIVE INNOVATION.
• LEAD BY EXAMPLE.
Organizational Communication Strategies
Effective communication strategies ensure that Leaders can begin the process by deciding the
V irt u a l C o m m u n ic at i o n
information flows smoothly and goals are methods, channels, and target audiences of specific The frequency of organizations
communicated clearly in an organization. Employees messages. This includes the frequency, means, and opting for virtual workplaces has
increased in recent times. “Remote
feel engaged and informed, while also feeling included. purposes of the communication. They must also
work has been shown to both
Leaders are ultimately responsible for the provide effective training and resources that provide increase productivity and lower
communication practices of the organization, and they guidance on communication expectations, and the attrition according to research from
a Stanford professor” (Bakken,
must ensure that effective strategies are implemented, means to enhance employees’ communication skills,
2018).
and employees comply with them. Leaders must like active listening, conflict resolution, and effective
establish clear goals and expectations, and a verbal and non-verbal communication. Leaders should
comprehensive communication plan. also promote open dialogue and encourage feedback.
Importance of feedback W H Y S HO U LD L E AD ER S EN CO UR A G E
among leaders & staff FE ED BA C K ? .
Ch a ll en g e s
Virtual Communication poses many
challenges due to non-traditional
E FFE C TS O F E FF EC TI V E FE ED B AC K M A N AG IN G C H A NG E communication methods, but
leaders can implement some best
Without effective feedback, employees could Effective communication and feedback are crucial for practices to combat these
face issues with progression and motivation. managing change and tracking progress. These
challenges. Challenges that could
Effective feedback is a catalyst for growth, principles provide clarity and reduce uncertainty, leading
arise with virtual communication
improvement, and development. Members of the to an environment built on include lack of productivity and
organization will lose motivation without effective trust. This will help facilitate mixed messages.
communication and constant feedback because a smoother transition and
they will sense a lack of care in leadership and increase the probability of
could remain stagnant or decrease productivity. acceptance and success
They will not know if they need to make changes with the change.
or improvement, so they will continue doing what
they are doing, whether that is positive or A leader must remain
negative. The lack of information can and will transparent through the
decrease overall motivation, so leaders and entire process of the B est Pr act ic e s
managers should ensure they are providing change. They should Leaders can implement some
effective and constructive feedback. (Todericiu & provide, regular status innovative techniques, which can
Fraticiu, 2013). updates and be receptive be referred to as “best practices”.
to feedback provided to Some of these best practices
Benefits of Effective Feedback them by employees and include in-depth hiring processes,
 Continuous Improvement staff. enforcing accountability, and
 Builds Trust
fostering an environment of trust.
 Enhances Communication Skills
(Bakken, 2018)
 Conflict Resolution
 Increased Engagement
 Increased Productivity
 Increased Motivation
 References

Bakken, R. (2018, August 23). Challenges to managing virtual teams and how to overcome them. Harvard Division of Continuing Education. https://professional.dce.harvard.edu/blog/challenges-to-managing-virtual-teams-and-how-to-overcome-
them/

Todericiu, R. & Fraticiu, L. (2013). Efficient organizational communication- a key to success. European Integration - Realities and
Perspectives. https://moodle.trine.edu/pluginfile.php/3679074/mod_resource/content/3/Efficient%20Organizational%20Communication_a%20Key%20to%20Success%20LDR%205223%20LO1.pdf