THE $100 PER DAY

LAZY AFFILIATE BLUEPRINT

 Welcome! Welcome!

I am so unbelievably excited to have you join me for the Lazy

Guide to Affiliate Marketing!

I love affiliate marketing, and it’s my hope that by the end of

this course you’ll feel the same way about this (mostly) passive
income stream! Pretty much all businesses can incorporate affiliate
marketing into their existing activities, and that belief is at the core
of my lazy affiliate marketing approach. This is not a course where
you’re going to have to set up a ton of new things, and it’s not going
to be this whole massive ‘project’ to implement. I’m all about the
quick and easy wins to sprinkle a little affiliate marketing magic into
what you’re already doing.
 Table of Contents
> Why is affiliate marketing awesome?

> Factors to consider when choosing

affiliate programs

> Affiliate marketing good “legal” practices

> Getting organized for dabblers

> Your own sales page

Why is affiliate marketing awesome?

● It’s pretty passive.

● Some strategies are more active than others when it comes to
affiliate marketing, but usually it’s the single most passive way
I’ve found to make money. (And if you’re like ‘ugh! Making
money shouldn’t be that easy!’. Hold tight for the next lesson!).
● Much of it you can set up/do it one time, and then continue
reaping the benefits for months and years to come.The same
can’t be said for your own courses and digital products - those
require at least some ongoing customer support/service.
● You don’t need a huge audience, or even a list at all in many
cases.
● In 2015 I made over $5,000 from one affiliate launch with no
list - all done through networking in Facebook groups and
spending time chatting to people ( often complete strangers)
on Facebook Messenger.
● Not only can you do really well with 1:1 communication for
affiliate marketing, you can also do really well through creating
content & that being found on Google, Pinterest, etc.
● If people are already considering making a purchase, they
don’t need to know you in advance in order to use affiliate link
if it’s their interaction with you that tips them over to buy
● It’s easier than creating your own product (especially if it’s
outside your expertise)
● Creating your own product usually takes weeks/months. Plus
we’re not experts on everything (as much as we like to think we
are!.) Affiliate marketing allows you to support your audience
with other things they need/use, and be compensated.
● If you’re not recommending products and services you love
anyway, you might at least get a little something-something
back!
● I can almost guarantee that you’ve recommended/ shared/
mentioned products and services that you love that have
affiliate programs - you just didn’t realize.
● Positions you as an expert
● If you’re regularly, genuinely recommending really helpful
products and services to people that make their lives easier
and/or solve their problems, then they’re going to be very
grateful to you for that, and value your opinion in the future.
● It can get you noticed by ‘big name’ people and their
audiences.
● This won’t apply to everyone who has a little dabble in affiliate
marketing, but if you do put a bit more effort into a specific
launch, and you find yourself on the affiliate leaderboard... that
gets you noticed - both by the creator of what you’re selling
and other people on the leaderboard.
● Other benefits of getting ‘noticed’
● Collaborations
● Invites: Guest expert spots, podcast interviews, guest posts,
bundles, summits, etc
● Your name emailed to 1000s of people
● Linked to a social media
● New friends!
● It’s scalable
● Because affiliate marketing is pretty passive (bar some upfront
work), it also means that once
● You’ve got your system sorted/working, making more money
doesn’t mean spending more time.
● It’s pretty much the same amount of work on your part if you
make 5 sales of something vs. 100
● Sales!
● Occasional fun bonuses, prizes + other rewards!
● Again this mostly applies to bigger launches, but sometimes
affiliate programs offer additional
● Prizes and bonuses based on number of sales and/or place on
the leaderboard.
● Examples of extra things I’ve won/received as an affiliate”
A Forbes article!
Cash bonuses
Free place on the course I was promoting
Bonus mastermind/training sessions
Promo to someone’s audience
Physical gifts in the mail
Many businesses would rather spend their money on affiliates over
other forms of paid advertising as they only have to pay when
there’s been a sale. When you do it authentically, and in a way that’s
providing value to people, there’s absolutely nothing sneaky or iffy
about it. There’s a number of types of affiliate programs out there,
and some are going to be a better fit for you than others.

Factors to consider when choosing affiliate programs

Courses / Digital Products

Many courses will have affiliate programs. These are usually one-off
payments. Anywhere between about 30% - 50% commission is
common for fairly passive courses that can take unlimited numbers.
Some membership sites will offer recurring monthly commissions.

Software
These are usually, but not always, recurring commissions. The ‘best’
software affiliate programs offer money for referrals (ConvertKit,
Siteground, ClickFunnels, etc.)
However, if you’re a customer of the software yourself, then it’s still
worth promoting ones that offer you free months or a discount on
your subscription costs (e.g. Dashlane or Screencast o- Matic).

More Informal Referral Programs

Whilst not strictly affiliate programs, some service providers and
group programs have referral programs. These are usually more
informal than affiliate programs and you typically don’t have an
affiliate link you use. However, you can still make good money from
this, especially if they offer a high referral fee.
Other
Courses, digital products and services are the main affiliate
programs you’ll want to focus on, but be aware that there are many
others out there including for things like subscription boxes, food
delivery services, craft items, clothing, and more! If you love a
product or service that’s not business related, do check out if they
have affiliate programs as you can totally go ahead and recommend
that stuff on your personal Facebook profile and to friends!

Affiliate programs are not always called affiliate programs. Often

they may be called ‘partner program’ or ‘referral program/scheme’.
If you can’t obviously find the affiliate program on their website -
just head to Google and search ‘Product + affiliate\ or Product +
partner’ or 'Product + referral’.

Affiliate marketing good “legal” practices

The legalities of affiliate marketing vary slightly from country to

country, but here’s a rundown of what seems to be fairly standard
and is good practice in my experiences. This is not legal advice!

On your website:
- Where it makes sense, disclose before the affiliate link, be mindful
that not everyone knows what an affiliate link is.
- I’m currently using WordPress plugin called ‘FMTC Affiliate
Disclosure’ which has allowed me to automatically add a message to
the top of every blog post:
“There may be affiliate links in this post which means I may receive
a commission if you purchase something through a link. However,
please be assured that I only recommend products I have personally
used and love!”
In emails to your list
- You can either put the disclaimer at the top: We’ve got some
affiliate links going on this email.
- Or in a P.S. at the bottom: P.S There’s some affiliate links in this
email. If you buy something as a result of clicking on one of these
links, I’ll probably get a little thank you money. You won’t ever pay
more for purchasing through me, and secondly I ain’t in the business
of recommending gaff stuff
- If I’m linking to a blog post that contains affiliate links then I don’t
worry about that because the disclaimer is on the blog post.

On social media
- I’m not sure how ‘correct’ this is, but I’ve had people tell me
regularly that they like how I disclose affiliate links on social media.
I’ll just put ‘(affiliate link)’ immediately after e.g. You can sign up to
CovertKit here: www.elizabethgoddard.co.uk/convertkit (affiliate
link)
- Sometimes I’ll even just put ‘(affiliate link)’. This is only for
situations with other online business owners where everyone almost
definitely knows what that means.

In personal emails
- The same as for social media, if I recommend something to a
client, I’ll usually hyperlink the name with the ‘(affiliate link)’
immediately after. Super subtle but it’s fully disclosing it.
- Just be upfront and honest that it’s an affiliate link. 99% of the time
people will be more than happy that you’ll get a little bonus from
recommending something.

Potentially Controversial Opinion!

I think you should disclose affiliate links for freebies, not just for
paid offers. Why? Because:
 1. Transparency about how you’re running a business is never a
bad thing.
2. It builds trust.
3. It ‘seeds’ interest in the offer that will be for sale ahead of
time, especially if you’re going to have an affiliate bonus
package.

Getting Organized for Dabblers

● Write a list of every service, tool or course/digital product that

you’ve used/experienced, that under the right circumstances
you would actively recommend to someone.
● For any you’re not already an affiliate for, go through that list
and do a quick google search to see if they have an affiliate
program(make sure you also check for ‘referral’ or ‘partner’
also).
● If you can, sign up or apply to join. If you can’t find the
affiliate program, email to ask if they have one.
● Login to all affiliate programs you’re currently a part of and
double check that you payout details are up-to-date. If you
haven’t put in your PayPal address, they can’t pay you!
Sometimes you’re also required to give an address or e-sign
something before they can make payouts.
● If you don’t already have one, create a spreadsheet. This might
take some time, but the effort now will help you get much more
organized moving forward. You might want to include:
> Url to login to the affiliate area
> Your affiliate link
> Any commission/payout details

● If you’re not already using tool to make neat, memorable urls

e.g. Pretty Links plugin for WordPress, bit.ly links, Rebrandly,
etc, then go ahead and choose one.
 ● If you do already have a tool, nip in and make sure it’s all
tidy/up-to-date and you don’t have a bunch of dead links.
● Go through and create/make sure you’ve got neat, memorable
urls for all your affiliate links.
● Add those neat, memorable urls to your spreadsheet.
● If you don’t already have one, create a label/folder in your
inbox for keeping your affiliate programs organized.
● Have a think if there are any super obvious places you can pop
your affiliate links where you’re not currently doing so (e.g. blog
post).
● Identify the top 2 or 3 affiliate programs that are really great
fit for your business and pick a couple of new strategies you’re
going to try from the challenges to boost those commissions.
● This is not particularly lazy, but it’s a good strategy for those
who can't be bothered.

Creating your own sales page for an affiliate offer

has several big benefits:

● You can explain why you love what you’re promoting and talk
about your experiences with/of it.
● You can explain why you recommend it and to who.
● You can list details of your affiliate bonus.
● You’re bringing traffic to your side, not just to their site.
● You can create a wait list form when a specific launch period is
over and collect their email addresses, rather than hoping that
if you send them to the real sales page and they buy 6 months
later, they’ll still be ‘attached’ to you (they almost definitely
won’t be!)
Live Chat
If you do this, I strongly encourage you to have a live chat on your
website so that people can ask you any additional questions right
there and then. I have a blog post about the tool I use.

Social Proof
Screenshot excitement from people who’ve signed up through your
affiliate link. You can then use these in emails, bonus pages, review
posts etc.

Feedback Forms
For some of the bigger programs I’m an affiliate for, where I’ve
offered a big bonus package, I’ve started sending out feedback
forms. I can use the answers both for future times I promote that
program, and similar offers. It’s also useful feedback for what they
did/didn’t like about my bonuses.

If you want to boost your affiliate sales, you need to identify an

affiliate program which has (some) savings by them opting for the
annual plan, and then you can email people on the monthly plan to
let them know about the annual plan and your special bonus if they
decide to upgrade by X date. This could work very well for both
memberships and tech tools.

________________________________________________
 I really hope you enjoyed THE $100 PER DAY LAZY
AFFILIATE BLUEPRINT, and that you’re well on your way to
regularly getting surprise PayPal notifications! I’d be extremely
grateful if you could take a couple of minutes to fill the following
feedback survey so I can ensure this course is as helpful as possible
for you and future students.

________________________________________________

Recommended Resources:

Kimi Kinsey, free course How to Build a Free Resource Library

Marie Foley’s B-School launch
Uncage your Business launch
Solopreneur Success Bundle launch
Impacting Millions launch
ConvertKit