Macro Environmental Sources of

Opportunities

Eisbonn Lucky S. Moreno

Subject Teacher
 Macro Environmental Sources of
Opportunities
Macro environment – the “big or macro forces” that
affect the area, the industry, and the market, which the
enterprise belongs to. These forces can be divided into
five categories composed Social, Political, Economic,
Ecological, and Technological dimensions or SPEET.
Socio-Cultural Environment – includes
the demographics and cultural
dimensions that govern the relevant
entrepreneurial endeavor. It considers
the bigger consumer population, their
beliefs, tastes, customs, and traditions.
Political Environment – defines the
governance system of the country or
the local area of business. This includes
the laws, rules, and regulations that
govern business practices as well as
permits, approvals, and licenses.
Economic Environment – refers to
supply and demand forces. This forces
include the income levels and the
purchasing power of the people as well
as the competitiveness of its industries
and enterprises.
Ecological Environment – this
includes all natural resources and
the ecosystem, habitat of men,
animals, plants and minerals.
Technological Environment – refers to
new scientific and technological
discoveries, which often lead to the
launch and commercialization of new
products with superior attributes or to
rendering the old ones obsolete. .
 Factors
1. Social
 Increasing double income earners in the family
(i.e, mother and father are both working)
 Trend toward healthier food choices
2. Political
 Tax exemption for 13th moth pay and other
bonuses up to P70, 000.00 passed by Congress
3. Economic
 ASEAN Integration in 2015 (countries that
belong to ASEAN trading at zero tariff)
4. Ecological
 Increased usage of eco bags and environment-
friendly containers
5. Technological
 Increased usage of smartphones to disseminate 
important information (e.g., news, weather,
traffic updates)
Opportunities to the Enterprise
 Increased customer base for the fast food chain
 More healthy product offerings are demanded by
customers
 Increased purchasing power of the consumers
leading to higher retail sales.
 Opportunity for the enterprise to expand to other
ASEAN markets
 Opportunity to start an advocacy towards a
‘greener’ operation (not limited to usage o eco-
friendly containers/packaging)
Greater usage of apps to place delivery orders via
smartphones, which may help increase market
reach
Threats to the Enterprise
 Smaller supplier’s difficulty coping with greater
competition posed by foreign rivals; might lose
small but reliable suppliers
 Additional costs incurred by new packaging may
decrease profitability
 Potential for online customers disappointments and
netizen bashing due to poor product/service
delivery brought about by intermittent technical
glitches.
 THANK YOU!

eyzmoreno@gmail.com