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  • Assignment 1 CB

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    Anjali Shukla
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    This document outlines 10 topics to discuss related to consumer behavior for an assignment. It includes defining key concepts like need, want, demand, consumer behavior, and models of consumer behavior. It also tasks discussing the differences between consumers and customers, as well as emotional and rational buying motives under marketing's 7 Ps framework.

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    For bba

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    This document outlines 10 topics to discuss related to consumer behavior for an assignment. It includes defining key concepts like need, want, demand, consumer behavior, and models of consumer behavior. It also tasks discussing the differences between consumers and customers, as well as emotional and rational buying motives under marketing's 7 Ps framework.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Assignment 1 CB

    Uploaded by

    Anjali Shukla
    This document outlines 10 topics to discuss related to consumer behavior for an assignment. It includes defining key concepts like need, want, demand, consumer behavior, and models of consumer behavior. It also tasks discussing the differences between consumers and customers, as well as emotional and rational buying motives under marketing's 7 Ps framework.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Assignment -1-

    Consumer Behaviour -F010402T


    1. Discuss Need, want and demand.
    2. What are 7ps of marketing?
    3. What is the difference between consumer and customer?
    4. Disuses two emotional buying motives
    5. Discuss three rational buying Motives.
    6. Define consumer behaviour
    7. Define model consumer behaviour.
    8. Discuss Economic model of consumer behaviour
    9. Discuss the Psychoanalytic model of consumer behaviour,
    10. Discuss Howard & Seth model of consumer behaviour

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