TOURISM AND HOSPITALITY HISTORY
industry, defining its powers, duties and
Grand Tour – (17th century) a trip around
Europe (usually covering France, Germany,
Italy and Greece) with the main purpose of
soaking up history, art and cultural heritage.
Cyriacus of Ancona - First real tourist,
according to historians. He journeyed around
the Mediterranean, eager to learn about Greek
and Roman history.
Thomas Cook - the father of modern tourism
– archive, 1958.
Philippine Tourist and Travel Association
(PTTA) - first organized group to address the
infant tourist trade, established in 1952 by
local business leaders with funding from the
government.
Hospitality - Derived from a French word
“Hospice” which means “Taking care of the
travelers”. In Old times, locals used to let the
travelers rest on kitchen floors or other extra
spaces during their journey.
TOURISM AND HOSPITALITY LAWS
Republic act no. 9593
An act declaring a national policy for tourism
as an engine of investment, employment,
growth and national development, and
strengthening the department of tourism and
its attached agencies to effectively and
efficiently implement that policy, and
appropriating funds. “The Tourism Act of
2009”.
 State declares tourism as an
indispensable element of the national
economy and an industry of national
interest and importance
Republic act no. 1478
An act to create a board of travel and tourist
responsibilities, and for other purposes.
 There is hereby created a Board of
Travel and Tourist Industry to regulate
international travel and tourism with a
view to the development of a
prosperous Philippine tourist industry.
Republic act no. 710 (June 06, 1952 ]
An act granting a charter to the Philippine
tourist and travel association, Inc., for the
development and promotion of the Philippine
tourist industry.
 most desirable that the Philippine
tourist industry should be developed
and promoted as a means of bringing in
dollar revenues so essential to the
economic stability and prosperity of the
country and of enhancing the prestige
and foreign relations of the Republic;
TOURISM AND HOSPITALITY
PROGRAMS
 BS in Hotel and Restaurant
Management
 Bachelor in International Hotel
Management
 Bachelor of Science (BSc) Hotel
Management
 Bachelor of Science (BSc) Tourism
Management
 Bachelor of Science in Hotel and
Restaurant Management
 Bachelor of Science in Leisure and
Tourism Management
 Hotel and Hospitality (Level 4 and 5)
 Professional Higher Technical Course
in Tourism Management
  Short Course in Intelligent
Management for the Tourism Industry
 Superior Program in Online Tourism
Business Management
 Tourism - Introduction to Travel
Patterns & Destinations (Free Online
Course With Certificate)
TOURISM AND HOSPITALITY
PLANS
Marketing for hospitality and tourism is the
network of strategies and connections used to
promote products and services in the travel
industry. Marketing draws attention to
destinations, hotels, transport services, and
local activities while focusing on customer
services and memorable experiences.
1. International Planning is concerned mostly
with international transportation services, the
flow and tour programming of tourists among
different countries, complementary
development of major attraction features and
facilities in nearby countries, and multi-
country marketing, and cooperative activities
generally take place at the international level
through international organizations.
2. National Planning is focused on several
elements like tourism policy, a physical
structure plan, other major infrastructure,
major tour routes in the country and their
regional connections, tourism organizational
structures, legislation and investment policies,
tourism marketing strategies and promotional
programs, education and training programs,
facility development and design standards,
sociocultural environmental, and economic
considerations and impact analysis, and,
national implementation techniques.
3. Regional level of tourism planning is for
one region of a country, often a state of
province, or perhaps an island group, and
formulated within the framework of the
national tourism policy and plan.
4. Provincial Planning is a more specific
planning than the regional level but not as
detailed as city or municipal planning or site
level planning.
5. City/Municipality Planning
6. Site-Level Tourism Planning is a very
specific planning for individual buildings or
complexes of buildings such as hotels,
commercial centers, and visitor facilities.
FESTIVALS IN THE PHILIPPINES
1. Ati-Atihan Festival
Dates: January 15, 2023
Location: Kalibo, Aklan, Panay
The Ati-Atihan festival is one of the oldest
festivals of the Philippines, formerly
celebrated about 800 years ago. It is a
celebration of Santo Nino (the infant Jesus)
and starts with an opening mass in church on
the third Sunday of January. The best part
about Ati-Atihan is the indulgence of tourists
and visitors. You’ll also hear chants of "Viva!
Santo Niño!" and "Hala Bira! Pwera Pasma!”
during this celebration.
2. Sinulog Festival
Dates: January 15, 2023
Location: Cebu City
Celebrating Santo Nino is a big festival in the
entire nation. The city of Cebu also hosts a
grand festival in Santo Nino’s honour as the
Ati-Atihan Sinulog Festival. ‘Sinulog’
translates to ‘like the water current’, which is
the name of the step performed by dancers in
the street. It goes two steps forward and one
step backwards, forming a sort of water wave.
The dance ritual marks the Filipino pagan
past and its transition to Christianity. This
festival brings everyone together to honour
and celebrate the patron saint of Cebu.
3. Kaamulan Festival
Date: March 23 to April 23, 2023
Location: Malaybalay City, Bukidnon
The Kaamulan Festival is a blend of a
thanksgiving ritual, a peace pact between
tribes, a datukship ritual, and a wedding
ceremony. This festival is an authentic and
ethnic event reflecting on the vibrance of
tribes and their traditions. It is hosted by
seven ethnic Filipino tribes- Bukidnon,
Talaandig, Tigwahanon, Manobo,
Umayamnon, Matigsalog, and Higaonon. It
originated from the word ‘amul’, meaning ‘to
gather’. The tribes gather to showcase their
tribal costumes, dances, and products.
4. Moriones Festival
Date: April 2-8, 2023
Location: Island of Marinduque
The Moriones Festival is probably the most
dramatic and active festival in the
Philippines. It relates to the life of St.
Longinus, the centurion who pierced Jesus
with a spear during the crucifixion. People
reenact the search of Longinus post-
crucifixion quite literally.
5. Panagbenga Festival
Dates: February 2023
Location: Baguio City
The Panagbenga Festival is a hopeful and the
prettiest festival in the country. It celebrates
the rising up of Baguio City after the 1990
Luzon earthquakes. The Kankanaey term
‘Panagbenga’ means ‘A Season of
Blossoming’. The entire city is decorated
with blooming and colourful flowers.
6. Giant Lantern Festival
Dates: December 2023
Location: San Fernando City
The Giant Lantern Festival celebrates
Christmas the right way, an entire month of
giant lanterns lighting up the Christmas
Capital of the Philippines- San Fernando
City. It gives out the perfect holiday vibes,
especially on the weekend before Christmas
Eve, when there is a competition for the
largest lantern in the city.
7. Dinagyang Festival
Date: January 13-22, 2023
Location: Iloilo City
‘Dinagyang’ is a Hiligaynon word meaning
‘merrymaking’. It hosts a celebration of the
Santo Nino and the pact between the Datus
and the locals after the arrival of Malay
settlers. This festival is a beautiful time to
witness the street life of the country.
8. Pahiyas Festival
Dates: May 15 2023
Location: Lucban, Quezon
The Pahiyas Festival reflects Filipino
creativity in its decorations and festivities. It
celebrates the patron saint of farmers for a
good harvest- San Isidro Labrador. A parade
of locals in costumes, giant paper-mache, and
designed floats is hosted.
9. Kadayawan Festival
Dates: August 14-20, 2023
Location: Davao City
‘Kadayawan’ is a native expression in the
Dabawon tongue, derived from the word
‘madayaw’ meaning ‘good, valuable, and
superior’. This festival is a festival of
thankfulness and relates to thanksgiving
traditions. The locals pay tribute to their
indigenous people and express gratitude for a
plentiful harvest.
10. Masskara Festival
Date: October 22, 2023
Location: Bacolod City
If you’re a party person, the Masskara
Festival of the Philippines is not to be missed.
The meaning behind the celebration and the
celebration itself- both top each other off. It
began in 1980 as a way to escape from the
reality of the situation. The locals put on
smiling masks despite hardships and brought
the masked metaphor to life. It is celebrated
similarly to the current day.
11. Higantes Festival
Date: November 22 and 23, 2023
Location: Angono, Philippines
The Higantes Festival is based on the Angono
folklore that tells us about ‘hingates’ or giant
paper mache made by the locals to protest
against the Spanish inquisition. And now,
these paper mache are used as a part of the
Higantes Festival. It is celebrated to honour
the town’s patron saint- San Clemente. Paper
mache as long as 12 feet are built for each
barangay.
12. Pintados Festival
Date: June 27, 2023
Location: Tacloban City
The Pintados Festival is the most anticipated
festival since 1987, probably because of its
raw cultural richness. This festival showcases
the native people who lived here before the
Spanish, and how they lived their life. You’ll
see locals around the street with inked bodies
and tattoos, like the tribe people of Leyte and
Samar, who were known as the Pintados.
13. Tuna Festival – free grilled tuna on the
streets
August 30 to September 5
General Santos City, South Cotabato
Being the country’s leading producer of tuna,
GenSan celebrates Tuna Festival. A tuna-
grilling event on the streets. Here, everyone is
welcome to enjoy grilled tuna for free.
There are eight (8) government agencies that
are directly involved in tourism
industry:
1. Department of Tourism (DOT)
2. Tourism Promotions Board (TPB)
(Formerly: Philippine Convention &
Visitors Corp.)
3. Phil. Tourism Authority (PTA)
4. Duty Free Philippines
5. Intramuros Administration
6. National Parks Development Committee
(NPDC)
7. Nayong Pilipino
8. Municipal, City & Provincial Government
Units (LGUs)