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MARKETING MIX
1.PRODUCT MIX :
We manufactur some automobile by name of :
1 ROSx 20
2 ROLL.100
3 l.t.moo 10 (eco-friendly )
And in more new models will come
In product we used a brand name RMR which is going to
a symbol of the company. Which is going to representa
Company
Brand symbol :
RMR
Trade mark :
RMR
2.PACKAGING :
We used primery packaging for product because its
directly given to the customer from the car showroom
3.PRICING :
Pricing is depend on our quality of a product and we also
used some common method of pricing like :
1. Market-oriented pricing
2. Value-based pricing
4 promotion :
We trying new and new promotion tactics to increase in
sales of product. For example :
1. Personal selling
2. Advertising
3. Public relations
4. Sales promotion
SWOT Analysis :
1. Strengths:
High Production :
With higher production capacity comes stability and
flexibility in sales leading to higher profits. And its have
fastest production compered to other company.
Research and Development :
We are have good reserchers and developer which are
helping to creat new product. Which are having
demand in the market
Skilled workforce :
We have numbers of employees which are highly
skilled and qualified in their respective domains.
2. Weaknesses :
Geographic dependence :
We are only having good seal in india and not gaining
any good offers from outer country its highly
dependent on Indian market.
3. Opportunities :
Expand into Autonomous Vehicles :
The demand for safe but cheaper self-driving vehicles is
increasing so we are trying to creat it it’s a good
opportunitie for company.
Eco-Friendly Vehicles :
The demand for eco friendly vehicles which do not
disturb environment and do not pollute it.
Digital Marketing :
Digital marketing is prevailing all over the world these
days, so we have an opportunity to work on the digital
marketing to grow customer and supplier.
4 . Threats :
High Competition :
Having this many Competitors there is heard to survive
in this market we are also trying our hard to compet .