Name: Sediego, Margie BSBA 2B

Jabili, Deshiela Mae

Sediego, Pear Jean
Case Application 1
More than a good story
1. As the top managers of their company, what types of issues might Bert and John have to deal

with? Be as specific as possible. Which management functions might be most important to them?

Why?

Answer: As the company's top managers, Bert and John must set plans and goals and make some

important choices, such as which market they want to expand into, how much money they want

to make the following year, with whom they want to collaborate, etc. In light of Bert and John's

success with the "Life is Good" cartoon characters, encourage students to consider the challenges

and issues that come with expanding a business based on a catchphrase rather than a unique,

hard-to-copy product. Encourage students to consider how challenging it is to adhere to a

corporate philosophy and how businesses work to defend their competitive advantage from rival

companies that seek to steal their concepts. Even while all four aspects of management are

significant, a company's growth stage is when planning becomes most crucial.

2. Using descriptions from the case, describe Bert and John’s managerial style. Would this

approach work for other organizations? Why or why not?

Answer: People that take initiative are manage in Bert and John's managerial style. It can work

for the organizations as well. For Bert and John, creating the company's motto and enhancing its

culture allows employees to feel like valuable contributors to the business.

3. How do you think the company’s motto “Do what you like. Like what you do” might affect

how managers manage? Be specific.

Answer: The motto "Do what you like, Like what you do". Might affect that which kind of

employees the managers want to hire and how they encourage their employees to identify to

work hard. It can be claimed that the motto Do what you like, Like what you do works as a

catalyst in the positive growth of the company.

4. What managerial challenges might there be in having friends work for your business? How

could these challenges be kept inconsequential?

Answer: Managing the difficulties of hiring friends for your company could be difficult.

Sometimes they mistakenly believe that you are merely their friend and not their boss. But if you

talk to your friend and make sure they understand their roles, it's simple to handle. Inform them

that this is a business and that there are rules in place. Nobody should deviate from the rules;

everyone should.

5. Would you want to work for a company like this? Why or why not?

Answer: To answer that I would work for a company like Life is Good? Yes would be my reply.

The organization supports and upholds a stress-free atmosphere for its employees, thus that

would be the key factor. This effective management approach encourages workers to pick up

new skills and raise their performance, which boosts output

6. In what ways would the Life is good managers (corporate and retail store) have to deal with

the challenges of customer service, innovation, and sustainability? Be specific in your

description.
Answer: Managers at Life is Good are requires to utilize their skills and bring n the right amount

of motivation to run the company. Managers might have to deal with the following challenges:

a) Achieving Goal

b) Getting the best out of employee

c) Dealing with Underperforming employees

d) Hiring the Right People

e) Crises Management

f) Continuous Improvent

Importance of innovation. Innovation is a critical factor in a growth of a company, and it means

doing things differently, exploring new territory and taking risks. Innovation can be application

of new ideas to the products, processes, or other aspects of the activities of a company that lead

to increase “value”. For a company like Life is Good managers must be abreast with the latest

ideas and global trends.

Importance of sustainability. Sustainability is the ability to maintain a certain status or process in

existing systems or company’s ability to achieve its business goals and increase long term

shareholder value by integrating economic, environmental, and social opportunities into business

strategy.