Parts of the Business Plan

A. Executive summary – This contains a brief description of each part of the

business plan.
All the parts in the business plan should be at least one or two paragraphs
each.

The first paragraph includes your business name, its location, products or
services and purpose of your plan.

B. Introduction – Include the rationale (clear explanation of the business

concept: a product or service that address the need of a market), the
problems being addressed (market analysis, market to serve or a gap to fill
in), potential benefits for the business. Its answers the “What, Why, Where,
When and How of the idea that will be carried out”. States the Mission,
Vision, and Objectives of your business.
- Also, include key people who will handle the business operations.

C. Product or service description – Describe the name of the product or

service and its details (properties, features, characteristics, possible sources
of raw materials or ingredients, potential market or customers).
- It includes the business analysis tool (SWOT) – Strengths, Weaknesses,
Opportunities and Threats of your products or services.
D. Industry Analysis – Shows situational presentation, at least three to five
years current of data, trends and latest updates of the industry.
E. Market Analysis – Involves search for, and analysis of, data that can be used
to identify, isolate, describe, and quantify a given market or group of
customers.
Must answer the questions: What makes the market attractive? Who
is your target market? How will the product reach the customers in
the most efficient manner?
F. Marketing Plan – A blueprint that outlines a business’ advertising and
marketing efforts. Describe how you will advertise your product and how
you will attract customers.
- It is guided by the P’s of marketing or the marketing mix: Product, Place,
Price, Promotion, People, Packaging and Positioning.
G. Production or operational plan - Lays down the specifics of operating or
running the business. It comprises Materials, Machines, Men (Women) and
Money.
H. Organizational Plan – Details the human resource complement of the
business.
I. Financial Plan – Show the financial or funding requirement of the business.
It also shows the financial projections of the business from its startup stage
up to the time it registers positive income.
J. Appendices – Intended for miscellaneous items such as photos, contracts,
forms, certificates, permits and other papers related to the business (you
may give your Curriculum Vitae).