Sales

Analysis
Based on E-commerce Cosmetics Shop Dataset

Mini Project
Data Analyst – D
 OUR TEAM – GROUP 5

Alexander Mega Najmaa

Nur Huda Pranoto Oktafiyanti Shiba Fathiyah
 AGENDA
1. About Data 5 Data
Preparation

2 Goals 6 Data
Visualization

3 Tools 7 Summary

4 Describing 8 Recommendations
Data
Dataset Preview
ABOUT DATA

This data is cosmetic store online

sales data for one month,
December 1, 2019 - January 1, 2020.
This data consists of 3,533,286 rows
and 12 columns. Each row provides
information about the activities
performed by each user.
GOALS (?)

Sales analysis by time

Sales analysis based on the most selling

brands and categories

Analysis of user activity by time

 TOOLS

Google
Power BI
Colaboratory
- Previewing data - Visualizing Data
- Cleaning Data
- Preparing data
DESCRIBING
DATA
Data Types Unique Value Missing Value
Standard Description Data Duplicated
DATA
PREPARATION
Drop Data Duplicated
Drop Minus Price Value
Changing Data Type (time – datetime64)
Create New Columns (date, day, and hour)
Create New Columns (Rentang_waktu)
DATA
VISUALIZATION
● Runail is the brand with the highest
purchases, views, and carts, with 18198
purchases, 108,085 views, and 77,778
carts
● The stationery cartridge category
occupied the highest number of
purchases by category, totaling
980 purchases.

● The highest number of views by

category was occupied by the
Appliance environment vacuum,
with a total of 20,168 views.
● The highest purchases occur at 11
o'clock or noon. At night the
highest sales occur at 20.00.

● The highest number of active

users is at 19.00 or night. During
the day, the highest active user is
at 11.00
SUMMARY
● Brands and product categories with the
highest sales also have elevated views.
● Many consumers make purchases at 11.00
or noon.
● Many consumers access the platform at
night, namely at 19.00
SUGGESTION
● Increase brands and product
categories with the highest sales in
order to increase sales
● Need to dilute ads, especially at a
time when many users are active or at
19.00 at night in order to increase
views and sales
THANK
YOU