The Bumble product portfolio can be categorized into three main categories: dating, friendship, and

business networking. In the dating category, Bumble offers three different modes: Bumble Date, Bumble
BFF, and Bumble Bizz. Bumble Date is the most popular mode, and it is used for traditional dating.
Bumble BFF, on the other hand, is used for making new friends, while Bumble Bizz is used for
networking and making professional connections.

Bumble's product portfolio is designed to appeal to a diverse range of users, and this is reflected in its
user demographics. According to a report by Statista, as of January 2022, Bumble has over 100 million
users worldwide, with the majority of them being between the ages of 18 and 34. In terms of gender,
Bumble has a relatively balanced user base, with slightly more female users than male users.

The product portfolio of Bumble is closely linked to the concepts of consumer behavior. The app's
success can be attributed to its ability to identify and cater to the needs and preferences of its users. For
example, the decision to introduce Bumble BFF and Bumble Bizz was driven by the company's desire to
expand its user base beyond traditional dating.

The introduction of Bumble BFF was a strategic move aimed at attracting users who were looking to
make new friends. This move was informed by the growing trend of people using dating apps to find
platonic relationships. Bumble identified this trend and saw an opportunity to capitalize on it by creating
a dedicated mode for making friends.

Similarly, the introduction of Bumble Bizz was a response to the changing needs of the modern
workforce. With more people working remotely, the need for networking and making professional
connections has increased. Bumble saw an opportunity to leverage its platform to cater to this need and
introduced Bumble Bizz.

In terms of data, Bumble has seen impressive growth over the years, with the app's user base growing
from 2.4 million in 2017 to over 100 million in 2022. This growth can be attributed to a combination of
factors, including the app's user-friendly interface, innovative features, and effective marketing
campaigns.

Bumble has also been successful in engaging its users and keeping them active on the platform.
According to a report by Sensor Tower, Bumble was the second-highest grossing dating app worldwide
in 2021, generating over $122 million in revenue. This success can be attributed to the app's ability to
retain users and encourage them to upgrade to premium features.

Overall, the product portfolio of Bumble is a testament to the company's ability to understand and cater
to the evolving needs and preferences of its users. By offering a diverse range of modes and features,
Bumble has positioned itself as a leading social networking app that appeals to a broad range of users.
The app's success can be attributed to its user-centric approach, innovative features, and effective
marketing campaigns.