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    Vanshika Agrawal
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    Bumble is a dating app that targets both males and females ages 18 to 34, but welcomes all ages 18 and up. It aims to foster meaningful connections by having women message first after a match. Bumble employs micro-influencers and ambassador-focused marketing to spread their message and brand story from real people, helping add legitimacy and social proof of the platform's success.

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    Bumble is a dating app that targets both males and females ages 18 to 34, but welcomes all ages 18 and up. It aims to foster meaningful connections by having women message first after a match. Bumble employs micro-influencers and ambassador-focused marketing to spread their message and brand story from real people, helping add legitimacy and social proof of the platform's success.

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    © All Rights Reserved
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    17 views1 page

    VI Fi

    Uploaded by

    Vanshika Agrawal
    Bumble is a dating app that targets both males and females ages 18 to 34, but welcomes all ages 18 and up. It aims to foster meaningful connections by having women message first after a match. Bumble employs micro-influencers and ambassador-focused marketing to spread their message and brand story from real people, helping add legitimacy and social proof of the platform's success.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    TARGET AUDIENCE bumble

    Bumble is a dating app that has gained popularity because after


    matching someone, the woman has to message first. Since it is a
    dating app, the target market is both male and female. When
    founder Whitney Wolfe was interviewed, she confirmed, “it’s for
    anyone and everyone who has ever wanted a meaningful
    connection. You have to be 18 to join the app, and our target
    demographic is 18-34; but we want everyone to feel included
    and welcome within our community.” 

    RECENT MARKETING STRATEGY


    They employ the use of micro-influencers to spread their
    message and this ambassador-focused marketing allows
    potential users to hear the Bumble brand story from a real
    person. This helps add to the legitimacy of their brand and
    further their social proof of success on the platform
    my marketing strategy

    Bumble should Use influencer marketing and posts the content


    created by such influencers on its social media pages. Many
    famous influencers should promote the online dating app by

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