Bumble

Bumble is an online dating application. Profiles of potential matches are displayed to users, who
can "swipe left" to reject a candidate or "swipe right" to indicate interest. In heterosexual matches,
only female users can make the first contact with matched male users, while in same-sex matches
either person can send a message first.[2][3] The app is a product of Bumble Inc.

Bumble was founded by Whitney Wolfe Herd shortly after she left Tinder. Wolfe Herd has described
Bumble as a "feminist dating app".[4] As of January 2021, with a monthly user base of 42 million,[5]
Bumble is the second-most popular dating app in the U.S. after Tinder.[6] According to a June 2016
survey, 46.2% of its users are female.[7] According to Forbes, by 2017 the company was valued at
more than $1 billion, and the company reported having over 55 million users in 150 countries as of
2019.[8][9]

History

Whitney Wolfe Herd, an early VP of Marketing of Tinder, founded Bumble shortly after leaving
Tinder.[10] Wolfe Herd sued Tinder for sexual discrimination and harassment and settled for just
over $1 million in September 2014.[10] Amidst the media attention surrounding the lawsuit,
acquaintance and Badoo founder and CEO Andrey Andreev contacted Wolfe Herd via email, and the
two met up.[11] Andreev suggested she get back into the dating space, and the pair eventually
formed a partnership in which Andreev would receive 79% ownership in the company following an
initial investment of $10 million along with additional investments and Wolfe Herd would serve as
founder, CEO and 20% owner. As part of the agreement, the new company would also utilize Badoo's
infrastructure and Andreev's consulting.[8] After the partnership was established, the pair recruited
fellow Tinder departees Chris Gulczynski and Sarah Mick to design the interface and help launch
Bumble.[11] Bumble was launched three months later in December 2014.[12]

The company headquarters are in Austin, Texas and as of 2021 had 650 employees globally.[1] In
March 2016, Bumble released BFF mode as a way for users to find platonic friends. After switching
into the mode, the app replaces potential dates with people of the user's same sex who are also
looking for friends.[13] In June 2016, Bumble announced a partnership with Spotify that would allow
users to connect a Spotify account to their profile to show their music interests.[14] In March 2017,
the company announced its plan to launch a career networking app, Bumble Bizz.[15] In August
2017, Bumble partnered with the Anti-Defamation League in an effort to remove users who display
hate symbols in their profiles.[16][17] In October
2017, the company launched Bumble Bizz which Bumble

also uses a woman-first interface.[8]

The company was valued at more than $1 billion Public

Type
[8]
in November 2017. When private equity firm
The Blackstone Group purchased a majority stake Traded as Nasdaq: BMBL (http
s://www.nasdaq.co
in Bumble's parent company MagicLab, Bumble m/symbol/bmbl)
and its sister apps were valued at $3 billion.[18]
Founder Whitney Wolfe Herd
Bumble and its sister apps earned $162 million in
net revenue for 2018.[18] In April 2019, Bumble Headquarters Austin, Texas, United
launched its own lifestyle magazine called States

Bumble Mag.[19][20] In 2020, MagicLab was Key people Whitney Wolfe Herd,
renamed Bumble as the parent company of both CEO

Bumble and Badoo.[21] As of 2020, Bumble has Products Internet dating app,
[21] website
over 100 million users worldwide.

Brands Badoo
In February 2021, Bumble raised $2.2 billion
through its IPO and the company had a valuation Revenue
of over $7 billion. [22]
Bumble was listed on the US$542.192 million (2020)

Nasdaq exchange, with shares initially valued at Operating

income US$−74.401 million (2020)
$43 but increasing to $76 on its opening day,
valuing the company at more than $13 Net income
[23][24] US$−110.994 million (2020)
billion.

Total assets
In February 2022, Bumble announced it had US$3,637.268 million (2020)
acquired Fruitz - a French-owned freemium dating
Total equity
app popular with Gen Z and used across
US$2,084.781 million (2020)
[25]
Europe. This was the company's first
Number of 700[1] (2020)
acquisition.[26] Starting from April 2022, Bumble employees
users who report abuse are eligible for a
Parent Bumble Inc.
collection of free courses from Bloom, an online
provider of support for assault survivors.[27] Website bumble.com (https://
bumble.com)
Operation

Formerly, Bumble users were required to log in via Facebook when signing up. In April 2018, Bumble
added an option to sign up using only a phone number, following Facebook's involvement in a
controversy with Cambridge Analytica.[28] For users who sign up with Facebook, information from
their account is used to build a profile with photos and basic information, including the user's
college and job.[29]

Users swipe right to "like" a potential match and left to reject them.[30] In matches between a man
and a woman, the woman must initiate the conversation with their matches or the matches
disappear within 24 hours; either person in a same-sex match can reach out.[29] In 2018, The Daily
Dot criticized Bumble for lacking options for users to identify as genderqueer or transgender, in
contrast to competitors OkCupid and Tinder.[31] The app later introduced a wider range of gender
identity options.[32]

Bumble released a "backtrack" feature in 2015 that allows users to undo accidental left swipes by
shaking their phones. Three free "backtracks" are provided initially, which are replenished every
three hours. Users have the option to immediately receive a new set of three backtracks by sharing
Bumble on Facebook, Instagram, or Twitter, although they are limited to one of these refills per
day.[33][34] The app has features allowing the user to favorite conversations, sort conversations and
send photo messages.[30][35] A "snooze" feature was added in September 2018, to allow users to
pause activity and avoid using the app for a period of time.[36]

BFF mode uses the same swipe right or left platform as the app's dating mode and requires that a
conversation is started within 24 hours of matching with a potential friend. Conversations started
with potential friends are color-coded as green as opposed to yellow for dates. As the feature was
rolled out, Bumble also announced that it would eventually release a dual-profile feature allowing
users to curate a profile for dating or friendship.[37][38] In April 2016, the Bumble app was updated to
combat ghosting. As part of the update, if a user is messaged after matching with a potential
partner and does not respond within 24 hours, the match disappears.[39] Before the update, men
were allowed unlimited time to respond to a message from women. An update was also launched
for same-sex matches, with either party allowed to initiate and the other having to respond within 24
hours.[40]

Bumble launched a photo verification tool in September 2016 to ensure that users of the app were
the same people in their profile pictures. To be verified, users are asked to submit a selfie of them
performing a specific pose; the picture is reviewed by a real person who ensures the user is the
person in the profile pictures.[41] Bumble was the first dating app to include photo verification in the
US.[42]

In June 2019, Bumble announced that it would be enabling in-app voice and video calls on all of its
platforms, including Bumble, Bumble Bizz and Bumble BFF. Users must match first before initiating
a call.[43]
Bumble's vice president of strategy reported "an 84 percent increase in video calls that were placed
between users" during the coronavirus pandemic.[44]

In 2020, Bumble announced that the users can now expand their distance filters to match with
anyone in the country. Previously, the app only allowed people to connect within a 100-mile
(160 km) range. Daters can add a "virtual dating" badge to their profile to indicate that they are
willing to date over video calls.[45]

Paid subscriptions

In August 2016, Bumble announced the release of its paid service, Bumble Boost, which includes
three premium features.[46] These features included Beeline, a list of users who have liked the user;
Rematch, which keeps expired matches in a user's queue for 24 additional hours; and Busy Bee,
which allows users unlimited 24-hour extensions for matches.[47][48]

A further premium feature is the ability to purchase "Coins" which allow "SuperSwipes", whereby a
user can like another user and the recipient of the like will be notified of the interest. One coin
allows one SuperSwipe.[49]

Users

Bumble had a reported 40 million users as of February 2021,[50] and 27 million downloads as of
February 2018.[51] As of September 2019, Bumble was the second most popular dating app in the
U.S., with a monthly user base of 5 million.[6]

An April 2016 report by SurveyMonkey stated that 49% of users went on the app daily, and 46.2% of
users were female.[7] Wolfe Herd has stated that within the app's first eight months it saw 5 million
unique conversations initiated, all by women.[52] In April 2018, Bumble reported that 85% of users
were "looking for marriage or a boyfriend/girlfriend", while 4% of men and under 1% of women were
"looking for a hookup". They also reported that 25% of users had gone on a first date with someone
they found on the app within the previous month.[53]

Bumble has also reported that its users spend an average of 62 minutes on the app daily.[54] In
October 2016, the app launched new photo moderation rules that banned mirror selfies, obscured
faces, and photos of users in underwear among others.[55] According to The New York Times, as of
March 2017, Bumble had more than 800 million matches and 10 billion swipes per month and is the
second most popular Lifestyle app in the iOS App Store.[15]
Amid the coronavirus pandemic, Bumble reported a 10.9% increase in monthly active users in the
final quarter of 2020.[56]

As part of their IPO filing Bumble announced in January 2021 that they had 2.4 million paying
users.[5]

Reception

Feminist label

Bumble has been considered as a "feminist Tinder".[57][58] Its founder has confirmed this identity,
calling the app "100 percent feminist," although she has attempted to distance the app from Tinder
in interviews.[54][4] Wolfe Herd shared in an interview with Vanity Fair the concept behind the app: "If
you look at where we are in the current heteronormative rules surrounding dating, the unwritten rule
puts the woman a peg under the man—the man feels the pressure to go first in a conversation, and
the woman feels pressure to sit on her hands... If we can take some of the pressure off the man and
put some of that encouragement in the woman's lap, I think we are taking a step in the right
direction, especially in terms of really being true to feminism. I think we are the first feminist, or first
attempt at a feminist dating app."[54]

In June 2016, Bumble posted an open letter to its blog and blocked a user for sexist behavior after
he had an outburst at a female user who asked him what he did for a living.[59][60]

Reviews

Bumble has had mixed reviews. Reviewers have commented that "the time limit [for
communications to be initiated by the woman] is really off-putting", and that "Bumble's incessant
push notifications are worded just dramatically enough as to be anxiety inducing."[61][62]

Concerns

Bumble has also been criticized for not offering to refund purchases, even those made by mistake.
Bumble was sued for not offering refunds of purchases, despite offering a cancel button. The
lawsuit is Schlossberg v. Bumble Trading Inc, et al., case No. 1:18-cv-08376, in the US District Court
for the Southern District of New York.[63]

In 2020, Bumble agreed to pay $22.5 million in a settlement over plaintiffs' claims that the
company's auto-renewal processes were unfair. The class action lawsuit, filed in California, said
Bumble charged consumers without their consent. Bumble admitted no wrongdoing in the case.[64]

On January 15, 2021, Bumble temporarily suspended the option to filter matches by political
preference in order to "prevent misuse". The move came after several women allegedly used
Bumble to gather information from people who had stormed the United States Capitol, then
forwarded that information to the FBI. Bumble was criticized by many of its users for being
perceived to "protect terrorists" by suspending the filter.[65] Bumble announced that it would be
reinstating the option to filter by political preferences later that day.[66]

See also

Comparison of online dating services

Feminism portal

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ng-app-lets-women-make-first-move) . iPhone Life. October 16, 2015. Retrieved February 22, 2016.
 63. "Bumble class action lawsuit" (https://topclassactions.com/lawsuit-settlements/lawsuit-news/858289-bu
mble-class-action-challenges-dating-apps-no-refund-policy/) . top class actions. September 17, 2018.
Retrieved October 10, 2019.

64. "Judge OKs $22.5M Bumble Auto-Renewal Class Action Settlement" (https://topclassactions.com/lawsuit
-settlements/lawsuit-news/subscriptions/judge-oks-22-5m-bumble-auto-renewal-class-action-settlemen
t/) . Top Class Actions. July 17, 2020.

65. Dillon, Nancy (January 15, 2021). "Dating app Bumble suspends political filter after women allegedly used
it to report Capitol rioters to FBI" (https://www.nydailynews.com/news/national/ny-bumble-suspends-polit
ical-affiliation-filter-after-capitol-riots-20210115-snuxunecqvefzgm4olcouryswq-story.html) . New York
Daily News. Retrieved January 15, 2021.

66. Bote, Joshua (January 15, 2021). "Bumble reinstates political views filter after women reported Capitol
rioters on the app to FBI" (https://www.sfgate.com/tech/article/Bumble-political-views-filter-Capitol-rioter
s-FBI-15873750.php) . SFGATE. Retrieved January 15, 2021.

External links

Official website (https://bumble.com)

Business data for Bumble Inc.: Bloomberg (https://www.bloomberg.com/quote/BMBL:US) ·

Google (https://www.google.com/finance?q=BMBL) · Reuters (https://www.reuters.com/market
s/companies/BMBL.O) · SEC filings (https://www.sec.gov/cgi-bin/browse-edgar?action=getco
mpany&CIK=1830043)

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