Professional Documents
Culture Documents
07066613667
AQUACULTURE
BUSINESS
PLAN
© 2020
EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
Contents
BUSINESS OVERVIEW..........................................................
EXECUTIVE SUMMARY.........................................................
COMPANY OVERVIEW...........................................................
BUSINESS LOCATION.........................................................
LEGAL STRUCTURE:..........................................................
PRODUCTS AND SERVICES................................................
MISSION.............................................................................
VISION................................................................................
NATURE OF THE BUSINESS...............................................
MARKET POTENTIAL.............................................................
OUR COMPETITIVE ADVANTAGE.......................................
KEY CHARACTERISTICS OF THE INDUSTRY....................10
BRIEF FINANCIAL HIGHLIGHTS........................................10
STRATEGIC MANAGEMENT.................................................11
SECTION I: MANAGEMENT.................................................13
INDIVIDUAL & ORGANIZATIONAL DEVELOPMENT...........13
MANAGEMENT STRATEGIES............................................14
OPERATIONS....................................................................14
WATER SUITABILITY.........................................................17
CANNIBALIZATION THREAT..............................................18
MARKETS AND CAPACITY BUILDING................................18
INSURANCE......................................................................18
TAXES.................................................................................19
LICENSES & PERMITS.........................................................19
OPERATIONAL STRATEGIES...............................................19
SECTION II: MARKETING....................................................22
MARKET POTENTIAL........................................................22
DISTRIBUTION STRATEGY................................................23
PRODUCTS/SERVICES.....................................................26
COMPETITIVE ADVANTAGE..............................................26
SALES FORECASTS AND ASSUMPTIONS..........................26
MEASURES OF SUCCESS.................................................27
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
BUSINESS OVERVIEW
every year. This shows that the market for fish in Nigeria is
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
EXECUTIVE SUMMARY
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
COMPANY OVERVIEW
BUSINESS LOCATION
LEGAL STRUCTURE:
structure.
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
MISSION
in supply of fish.
consumers.
VISION
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
Product/service we sell
Benefit to buyer
1kg-2kg)
MARKET POTENTIAL
Wholesalers etc.
Cat Fish
Tilapia
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
Crayfish
Titus fish
grown products.
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
a start-up:
year 2 of operation.
STRATEGIC MANAGEMENT
SWOT Analysis
STRENGTHS WEAKNESSES
Can engage in wholesaling, High initial cost for pond
trading and processing renovation and inputs.
concurrently. Need expert for choice of
Medium start up and fish species appropriate
operating costs culture.
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
SECTION I: MANAGEMENT
ORGANOGRAM/COMMUNICATION
Managing
Director
Farm
Supervisor
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
MANAGEMENT STRATEGIES
OPERATIONS
site for a fish pond and Solomon Fish Farms took all 3 into
they are:
Water supply
Soil
Topography
round, that site meets its first test easily. If water is not
available all the time but there is some way to store water,
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
wells for use when the natural water supply is low, then we
will still use the site. The key as far as we are concerned is
is the best source of water for a fish pond. Bore Hole Water
pond.
the surface of the water in the pond help the air and
able to hold water (have a low porosity like clay) and the soil
lot of clay.
land.
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
pump.
Equipment
RISK MANAGEMENT
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
WATER SUITABILITY
avoid algae and pneumonia. The filters keep the water clean
CANNIBALIZATION THREAT
INSURANCE
Business Liability
TAXES
etc.)
OPERATIONAL STRATEGIES
major processes:
Harvesting
Processing
the catfish flow into a net which allows the water to move
briquette or charcoal.
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
Dryer
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
MARKET POTENTIAL
demand
Digital Marketing
Door-to-door marketing
Customer Referals
Instagram etc.)
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
catalogues etc.)
Printing of flyers
DISTRIBUTION STRATEGY
Contract Sales
Phone Sales
Other
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
Processing 15%
Plant/Cooperative
Retail Customer 40%
Restaurant and Grocery 10%
Organizations 30%
Other 5%
Total 100%
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
PRODUCTS/SERVICES
COMPETITIVE ADVANTAGE
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
MEASURES OF SUCCESS
& PROCESS
of fish and the weight of fish in every pond at any given time so
lend money. Also, without good records you don’t know if you
areas.
each pond on this form. At the end of the week total the
STOCKING
spend with the fish, desired fish size at harvest, maximum daily
rates usually vary from 1,000 to 6,000 fish per acre of water.
acre in levee ponds supplied with pumped Bore Hole Water and
level.
weeks. Once most of the fish reach marketable weight, they will
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
FINANCIAL WORKSHEETS
below.
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FINANCIAL MODEL
PARTICULARS 1st Year 2nd Year 3rd Year 4th Year 5th Year Total (N)
Fingerlings 50000
10,000 10,000 10,000 10,000 10,000
0
- - - -
0
Total 50000
10,000 10,000 10,000 10,000 10,000
0
CASH FLOW
Sale of each kg at N800 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦40,000,000.00
₦ ₦ ₦ ₦ ₦ ₦
- - - - - -
TOTAL ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦40,000,000.00
ASSET EXPENSES
Cost of obtaining the
fingerlings at N20 each ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 1,000,000.00
₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00
TOTAL ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦1,000,000.00
EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
FIXED/RECURRENT
EXPENSES
5 Collapsible Pond Purchase, ₦ ₦ ₦ ₦ ₦ ₦
Setup and Pipping 1,400,000.00 60,000.00 60,000.00 60,000.00 60,000.00 1,640,000.00
3 Staff Salary (30,000/head ₦ ₦ ₦ ₦ ₦ ₦
for 6 month) 540,000.00 540,000.00 540,000.00 540,000.00 540,000.00 2,700,000.00
₦ ₦ ₦ ₦ ₦ ₦
Insurance 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 25,000.00
Record
Keeping/Stationary/Comput ₦ ₦ ₦ ₦ ₦ ₦
er 120,000.00 30,000.00 30,000.00 30,000.00 30,000.00 240,000.00
₦ ₦ ₦ ₦ ₦ ₦
Security 240,000.00 240,000.00 240,000.00 240,000.00 240,000.00 1,200,000.00
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
LOAN AMOUNT
From the analysis done in the financial model above, the total estimated amount that
five naira).
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
LOAN AMORTIZATION
MONTHLY DEPOSIT ₦ ₦ ₦ ₦ ₦
AMOUNT> 136,937.50 143,784.38 150,973.59 158,522.27 166,448.39
₦ ₦ ₦ ₦ ₦
JANUARY 8,079,312.50 6,757,865.63 5,284,075.78 3,646,012.29 1,830,932.26
₦ ₦ ₦ ₦ ₦
FEBRUARY 7,942,375.00 6,614,081.25 5,133,102.19 3,487,490.02 1,664,483.87
₦ ₦ ₦ ₦ ₦
MARCH 7,805,437.50 6,470,296.88 4,982,128.59 3,328,967.74 1,498,035.48
₦ ₦ ₦ ₦ ₦
APRIL 7,668,500.00 6,326,512.50 4,831,155.00 3,170,445.47 1,331,587.10
₦ ₦ ₦ ₦ ₦
MAY 7,531,562.50 6,182,728.13 4,680,181.41 3,011,923.20 1,165,138.71
₦ ₦ ₦ ₦ ₦
JUNE 7,394,625.00 6,038,943.75 4,529,207.81 2,853,400.92 998,690.32
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EKANEM SOLOMON JONAH FARM (TEL: 07066613667)
₦ ₦ ₦ ₦ ₦
JULY 7,257,687.50 5,895,159.38 4,378,234.22 2,694,878.65 832,241.94
₦ ₦ ₦ ₦ ₦
AUGUST 7,120,750.00 5,751,375.00 4,227,260.63 2,536,356.38 665,793.55
₦ ₦ ₦ ₦ ₦
SEPTEMBER 6,983,812.50 5,607,590.63 4,076,287.03 2,377,834.10 499,345.16
₦ ₦ ₦ ₦ ₦
OCTOBER 6,846,875.00 5,463,806.25 3,925,313.44 2,219,311.83 332,896.77
₦ ₦ ₦ ₦ ₦
NOVEMBER 6,709,937.50 5,320,021.88 3,774,339.84 2,060,789.55 166,448.39
₦ ₦ ₦ ₦ ₦
DECEMBER 6,573,000.00 5,176,237.50 3,623,366.25 1,902,267.28 -
₦ ₦ ₦ ₦ ₦
CLOSING DEBT 6,573,000.00 5,176,237.50 3,623,366.25 1,902,267.28 -
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Assumptions: