2022 Workflow Compiling

YT
Title – compelling copy + SEO optimised
Make a Big Promise + include a benefit
Thumbnails – catch attention

Spy on competitors
Ask for like, share, subscribe
Metrics – CTR, AVD, AV%
Click, watch to end, and more
Create engaging videos, deliver useful content

Open loops – At the end you’ll get/learn

Shot changes/B-Roll etc
Give viewers exactly what they are looking for
Help people first

Keyword research

Competitor channels – sort by most popular in the last year or so

7 Framework/Types similar to article types (odd numbers best)

1. How to
2. 7 ways to
3. 5 things that
4. Top 10
5. 3 keys to
6. 6 mistakes that
7. 3 tips to

create useful videos

Think of your channel as a real network
You can 4-5 minute shows
Organise into playlists
Increase frequency of publication

Optimise both SEO for videos and channels

Group relevant videos in playlists
Professional banner and channel art
About Channel etc.
Inter-link relevant videos of yours
in description field
Update older videos with links
Rip MP3 and make a podcast
Transcribe to/from article on blog
Share on social media

Separate YT account for viewing?

Kwfinder.com approx $25 per month

Write a great post and embed YT video with great description
snippet – Update blog posts required with new videos

Know your numbers – how many sales do you need monthly?

Go where the money is… your dream numbers?
Outdoing your competitors, what is already working

Tools Chrome extension mozbar

Majestic Backlink Analyzer
Market Samurai Ahrefs
Ubersuggest Google Keyword Planner Tool

Answer Questions – who, what, why, when, where

Call to action, break up into H1, H2, H3 chunks
Look at the first page results, then out-do them in some way

Avoid freebie downloads

How To- Informational keywords – not so good
Best of – much better

Yoast WP Plugin – Year title (tag)

Can promote multiple affiliate products on one page

Product Name + keyword -review -coupon -discount etc
Product demo

On page SEO – backlinks, social media

Build brand on site
Model on what is natural, write naturally for the user
Use LSI keywords, synonyms
Link out often to Authority channels/Sites

Tell complete story 2,000+ words

500 word articles are alright, for use with more infographics and
videos

Build a brand blog/site/channel

URL – title tag – description
H tags 1-4 internal linking
Create a great thumbnail for posts etc
Buttons to share on social media

Blog Silo Structure

SEO friendly way to organise content, similar to YT and playlists

Eg. Best Blender

Names #2 #3 #4
Reviews Reviews Reviews Reviews

On page -site speed -mobile response

Tool -pingdom.com /fpt/
Check broken links
Screaming Frog SEO Spider
Check of duplicate titles, descriptions, missing details
Broken links in/out

You want unique content

Create a content calendar

Yoast WP Plugin – best settings?

Slides: no Portfoli:no Hide SEO metabox

Make photos and pictures unique

Don’t show categories
Eliminate content duplicates
Tags= no index Format=disable Projects=no, disable
Archives – 1 author =disabled is better
Date Archives= disabled Breadcrumbs= disabled
RSS Foundations (optional)

Foundation links
Money site – link to Twitter, Tumbler, WP, Google Site, Webbly
FB, Google Plus, YouTube, LinkedIn, BlogSpot, Vimeo etc.
Knowem.com Build authority

Syndication and automation – the brand is what matters

Automation IFTTT, Zapier, Snap

YT Videos to DailyMotion, BroadCloud Audio, Vimeo

Recipe
Title + Featured Image + Snippet of text
(Applets) Syndication
Snap Auto poster – free account?

Add New Post – Screen Options – Excerpt

Select text and paste into Excerpt field

Brand and money site together

Get verified asap
Join YT Partner Program – for additional features, not just ads

Channel Setup – Artwork, About Us

Links to other properties, branding and watermarks
Profile Photo and Icon

channel keywords – uncheck allow ads? - over the channel artwork

Description – channel Links – custom links
Automation and syndication Zapier/ IFTTT

Tools – Google Drive – Google Sheets – for content & Ideas bank

Collect you competition, look at their channels and money sites

Where are they getting their traffic?
On page factors, title, descriptions, tags
Make a list of videos to create and sources

Tools Google Keyword Planner

keywordtool.io ubersuggest.io free versions

Create a schedule 3-5 videos per week

Parts in every video

1. Intro use a pattern interrupt to capture attention, if

applicable
Call to action, subscribe etc
Content
Final call to action – straight into next video

SEO for Videos

Title – must include your keyword
Description – small article with keyword
Tags – replicate competitors and include your brand name

Playlist Name to be your primary keywords

Idea Bank of Ideas – Best of/how to

Big clear thumbnail – Slides

Name the video as keyword name file name

Share the video right away on the money site

Add new post – Title keyword with Intro Text, simple and short
snippet
Save as Draft, first then update

Yoast WP Plugin settings: SEO settings

Title of Post %% Current year %% tag

NO year in Slug or Description
Meta description in %% Current year %% tag

Uploading title – file name title

Change title as required
Description – link to money site
More content as required
Keywords – tags (or use tools) + Brand name
Create/use playlist for videos
Video thumbnail – custom thumbnail

Then (when processed) publish video and embed inside the blog with
full URL

Build all your video content at one time – upload and schedule
over time

Also embed on branded social media accounts

- naked URLS – more posts the better – for either channel/money
site
Automation – Zapier, IFTTT etc

Share to Vimeo – business account $200/$300 per year

Another authority video site
Mirror to Vimeo account and channels
Vimeo – Individual video page – to money site – YT URLs

Video to podcast, eg Soundcloud, audio to MP3

180 minute limits – Pro US $144 per year

Speech to text, in fact, reverse

Also DailyMotion? Blog posts to Book, lead magnet

PNG transparent – for sign up subscription

- display for part or whole video?
Endscreen or not? Use template, link features
Last 20-25 seconds
Add a card – good for mobile users, but otherwise link straight
through to the next video
Controlled engagement with audience

Analyse YT channel – LinkGopher, Firefox, Ahrefs, Screaming Frog

SEO

Treat home page of the YT channel like the money site

Subscribe to YT channel and to blog
A featured video – subscribe and to email
Playlist – no link juice to somebody else!

Playlist named by keyword and niches

What are your competition doing? Make a list and tweak and adapt
Seasonal also/calendar/events
Don’t try to reinvent the wheel
Structure time blocks – for ideas -video creation –assembly line
Schedule videos to go out, early morning in the US
Don’t embed the videos of your competitors
Using Vimeo Pro
Retargeting skipping
Dynamic affiliate link – Clickmagick service
Launchjacking etc

Affiliate marketing – engage often with your audience

Larger commissions and recurring income, avoid taboo niches
Product reviews and keywords are best

Product name – review, trial, bonus

Brand names – discount, trial, review

Keywords with buyer intent

Bonuses, coupons, discounts, trial, reviews
Upcoming launches – muncheye.com -jvnotifypro.com
Silo structure for pages and posts

Yoast – hide date snippet for SEO

Only 1 <H1> tag per blog page or post for main title

Not just free content, focus on the sale

Introduction – obvious statement at the start

You want to knw the best… on the market eg.
Gain agreement – micro-commitment/compliance and KW
Who, what, when, where, why etc.

Table of Contents – sub headings <H2> tags

Examples – photos -case studies, testimonials -stock photos
-include watermark and logo to make each image unique and with
branding

Lists of benefits -lists of products or services

Links to top page – pass onto lower pages and posts etc.
Meaty piece of content – Thrive theme – Quick Navigation

Six Parts of the Email Sequence

1. Introduction to the Big Ass Problem or Idea
2. It’s coming – the webinar / launch / video etc. Build
anticipation
3. The Review – bullet points
4. Follow up – remind people
5. Counter objections
6. Close down – the bonus, special offer, guarantee, countdown
timer on the page, scarcity, no risk

Vimeo – 4 types of links etc. Possibly link to Google property

first? Then to money site, if more spammy.

Number of videos required to succeed etc.

Build a system
Background music – Epidemic Music
Make 100 videos as soon as possible
Titles and thumbnails are important!
Make videos consistently.

Pattern interrupts, something should happen every 10 seconds

Audio quality is most important!
Try to reduce steps to making videos 24/25 FPS
Copy the vibe of other channels/videos
Niche down to blow up
152 videos to gain 1000 subscribers in 2 years

Use suggested videos as ideas for content

Views – 20% of subscriber count
Thumbnails better without text?
The only way to grow is to watch videos that people want to watch.
Earn the click, keep them watching.
Titles Hook, clickbaity but deliver promise

Title – sell the results

“How I… Do this” is Better
“My system to do this”
Sell the process, sell the results
Intrigue vs Agreement in the title
Puts question in their mind, optimise for humans, for the viewer
A/B split testing of Titles

Check title compatibility thumbsup.tv

Hook – attention grabbing 10-30 seconds

Concentrate on the first minute of the video
(Steal like an artist) Refresh thumbnails?
Build a solid system, play to unfair advantages

1. Hook 2. Intro 3. Value 4. Sales Pitch

Intro – often first contact with the viewer.

After Hook – what’s the point? What’s in it for them?

Sales is the only objective – call to action – to leave the

platform.

Crafting your intro – Why How What You Do

I help you Do What, How…

In this Video I’m going to … I’ll/We’ll help…

5 Bullet Points – Match blog post / vice versa

Minimise repetition, add flair to video, B-Roll etc.

Build a personal monopoly, phraseology Name – methodology, as a
technique / system.

Structuring video: 1. Listicle 2. Triplet 3. Quartet 4. Story

1. Listicle – 16 things/13 Tips etc. How to… Steps (Intrigue)

Tips Great/Best – Numbered things (Easy) Odd numbers are best.

2. Triplet – Part 1 – 3 sub points. Part 2 – 3 sub points. Part 3

-2 sub points. Intro – Video title – Three steps, name of 3 Step
Method – Conclusion – Direct steps.

3. Quartet – 1. Why? 2. What? 3. How? 4. If? More technical,

action steps.
4. Story Structure. Hero’s Journey – 1. You 2. Want/Need 3. Leave
4. Adapt 5. Rewarded 6. Pay the Price 7. Return 8. Change Tell the
story, expanded.

Link – as possible to watch more of tour videos in the End Screen.

Point them to the next single video or a very short playlist.
Endscreen – segue into next video as smoothly as possible.

If you liked this, then check … this right away.

Plug during the middle of the video.
Aesthetic branding. Copy channel you like, branding.
Icons. Token – uniquely associated with you and your channel/blog,
and terminology.

Speak in lower pitch, not too fast, and take pauses,

Read from bullet points, not script.
10 second rule, hold attention, Intro – for new viewers, about
you.

Copy elements from 2 different channels

content calendar – when you publish
2= videos per week = Shorts (Notion software?)
Reduce friction to create videos, batch filming
Build an audience on multiple platforms
Repurposing – YouTube 95% of effort, extra 5% to Instagram,
Facebook, Titter, TikTok, Pinterest etc.

Cut down into pieces: Content pyramid – 30 pieces of content

YouTube shorts – Vertical format 60 seconds

Chop up Listicles – to Instagram, change text, dimensions of

video, landscape to portrait – email newsletter, own the audience

Middle of Video – email list etc.

End of Video – CTA to next video
Lead Magnet for email list?

Moments – cut out important pieces from long from content –

Pinterest/audio Sound bites – Creative Contents TikTok, Instagram
reels, vertical mode
Build your empire
Change title and thumbnail of older videos??
Adesense – sign up for extra tools
=150 videos to 1,000 subscribers
Videos longer than 10-20 minutes?

Sell courses on SkillShare $2 - $4 per student

Books, digital downloads, Patreon, Memberships

Suggestions for a Hook:

- Ask a Hook – Share a fact – Offer a transformation, from this to
that – Provide a tip – Show enticing B-Roll – Preview a clip from
later in the video
Low friction – to high output
High quality audio
1 YT video – 5 x ½ minute video clips
LinkedIn article – from YT script
5-10 text posts (each video clip)
1 carousel (5 ways to…)
10 Tweets
sustainable content

Add subtitles for video without sound, square aspect FB, Twitter,
LI, IG
Portrait aspect – IG Reels, TikTok, YT shorts under 60 seconds

Find Five Moments – to clips

Branded templates + Title + subtitles Think about clips when
writing scripts – don’t use leading sentences between points
(self-contained)
Focus on making square 1x1 and portrait 16:9

Subtitles – Subly – Export versions

White/solid colour backgrounds for subtitles, template for Subly.
After creating YT video – record takeaway points – 60 second
portrait clips – record listicle content, 5 ways, 3 tips
Record summary / teaser of the video – add text in apps

You need just one great offer to earn $10 K per month and more.

Offer the path to get people to solving their biggest and most
painful problem.
Videos to post/opt in page / pop up . Thrive themes.

Test one item at a time

1. The Offer 2. The Headline 3. The bullets 4. Testimonials or
graphics etc.
Tell them what to do – sign up for the email.
Send 2-3 emails per week
You want a 20% conversion on your opt in page, and 1% sales on
your OTO.
Lightbox button.

Check on Tablet and Mobile views A/B testing – for opt in/sales
pages

Sequence of emails – 16 point text size

Wait a day between sending mails, tag the emails
Keywords in the titles of blog posts
Yoast WP plugin – number of characters
Use only one <H1> tag in the Post title
image files = keyword names
Bold and italics for terms

Never duplicate content on video listing or blog or other forums

Business setup
1. Business name, address, postal address, bank account, phone
number, emails SSL
1. Home 2. What we do 3. About us 4. Contact us 5. Careers
Social media. Legal pages, Ts&Cs, Privacy policy, GDPR,
Can-Spam compliance privacy
Data removal request form
EV SSL Certificate (Green Bar) / Real Security Seals ?
Affiliate Network – Maxbounty (not ClickBank or JVZoo)

Tracking – not ClickFunnels

NB. A physical Mailing Address
Details for CPA Networks
Create a Persona/Brand; projects – timelines and calendars
Gaols/Targets established

HTML or plain text emails

Send more by Gmail, for example

*Software – Atomic Email Hunter

Xerify $400 – Verify 100,000 emails

Niche blog – freedom to pivot as required

Live in the middle of your niche, build niche, build authority

Information (How To) Low

Transactional (Purchases)
Buying Advice (“Best”)

Buying advice and answers

Every post optimised for keyword search – between Google search
and Purchase as mediator
Keyword searches – to income

Minimum Viable Website – think as a business owner

Short Pixel – Image optimisation $10 – 10,000 images compressed

* Rank Math, Yoast SEO, Litespeed cache, WP Rocket $50 per year
Google Docs – to WordPress
Checking Links – Thirsty Affiliates

Fonts 101 – 1 same font for Headlines

Standard fonts eg. Arial, Helvetica, Times New Roman, Ariner,
Roboto
Proper Font Hierarchy H1, H2, H3, H4 as usual
Serif or Non Serif fonts, Use Dark Text
Black Text on White background #000000 #333333

Use complimentary colours – colour Wheel

Use colours chosen to work eg. Amazon, NetFlix, AirBNB, Reddit
etc.
Favicon – Favicon.io
Create Logo – Booka.com, Looka.com
A “Good enough” website – launch it!
Nobody will be visiting yet, be good enough. Make sure everything
is installed and activated.

Home Page = Sales Page for you

About Page = Tell your story
Blog Archive – Basic archive page; title, author, image, date

Blog Post Template – readability and usability

Text area should be no wider than 850 px
Black text on white background
Model what already works eg. JaneClear.com NerdWallet.com
Responsive
WordPress – Settings – Permalinks
Home Page – Home Page Reading Settings
Posts Page – Blog
Discussion Settings – Comments turned off
Avatar Settings
Permalinks Settings – Custom structure
% postname % check blog posts when live
No trailing slash on Permalinks
Privacy – not required yet?

One Post to One Specific Keyword

1:1 ratio. One target word Evergreen terms
High volume/high revenue potential
Searches 500-1000 10,000 too high?
Live in the middle – and pivot

Add email optin on all your posts and make sure it works!
Sell affiliate products for $50+ per sale
Create your products and services

5 posts per page is enough

Primary/Footer menu Top/bottom
Open link in new tab

Widgets and Sidebars – WP

Have sidebar tap open to reveal changes – Search Bar – Social
Plugin – Display Optin

You only need a handful of winning keywords. Think in turn of

dozens of articles. Everything is a numbers game.
Dozens of good articles/posts/pages
Finding new product categories, emerging trends – establish
yourself

Assemble Blog Posts – Structure and Ordered Format

How To – Best of posts loops
Live in the middle

Linkable assets/content linkbait driven, relevant posts

Blog post structure and on page SEO
Title - <H1> Heading of Blog main keyword or superlative
[Number] + Best + [Keyword] (odd numbers are best)
+other search intent trigger words
(guide, review, rank, compared) + [Year] can be important
highly relevant as per the competition

*moz.com – seo title tag Title tag preview tool – under 60

characters

Numbers – 7/13 appear more random

How To posts
You can change everything EXCEPT the URL
Only the target keyword in the URL

After the heading H1:

Intro – put the target keyword early in the post, 1st or 2nd
paragraph

[H2] – Sub-heading (what is) (keyword)

- Begins the list post eg. The best question – to the answer
Disclaimer of Affiliate links (recommended tools Legals)
- bulleted list -link down to paragraphs
[H2] – Question subheading – keyword

[H3] Answers What is? Paragraph – later/earlier as necessary

[H2] Explanation as necessary
Look at competition and improve!

[H1] Heading keyword title

Intro?
[H2] What is the best? What is it?
Keyword question
[H3] Answers <Paragraph text in between>

How To / Informational Posts

[H2] – Series of Steps – paragraph texts +images and video etc.
[H3]?

Good titles, good info, list/content, summary

Meta description as not as important any more

Minimal Viable Post Method

- just viable enough, not prefect yet
- Good enough, move on
- treat blog like a business
- you need a velocity = number of published posts

LinkBait posts
- new bloggers need eye-popping content to get links to posts/page

Items – 25-50 words max per item (?)

1 image every 10 items
Over 75 items (with goal for 100+)
Short to the point intro
Link out to other posts/pages

Begin brainstorming potential ideas and items

(What is the site for Adam Enfroy to check on?)

Write intro and outro

Post should be between 2,000 to 4,000 words
Prepare in Google Docs, not in WordPress.

“Best of” not “How to”

Internal links – 5 at least (?)
Intro 75-100 word hook

Your toolkit
Gmail for business Google sheets or docs
Hunter.io social media

Become a 6-figure blogger in two ways:

selling affiliate products with $50 or more per sale
creating your own products and services

What to post about?

70% - what people are actually searching for
10% - ask audience in surveys
10% - what is popular in your niche?
10% – share your story.

Write 5 potential headlines before choosing one

“How to” “Listicles” “Testimonials” How I/How we

Variance in paragraph text, readability, break it up, bullet

points, bolding, links, wrapping images, coloured highlights and
text.

Email is the lifeblood of bloggers, build a list-link

Email builds trust with your audience, money is in the list
Ten Best, Tips and Tricks
Google AdWords research tool
Add affiliate links – throughout article – end of article
- Resource page -in your emails -social media
(not allowed for Amazon) -through videos
- make bold or underline links
- reader should have a general idea where they are going to
- don’t link too often in articles etc.
- make sure links open in a new window
- only link when it makes sense

Affiliate disclaimer – every single page

- same paragraph as the linkbait – link at the top is best
- more comprehensive disclaimer in legal pages and footer section
- read and understand all requirements for every single company
you work with
- example – meta links
FTC Rules and other rules – common affiliate mistakes
- being shady and deceptive
- it’s not your product, no false testimonials
- stick to guidelines on linking etc.
- promote good products
- test and promote over time, find new offers
- trial and error process
- purchase the product before promoting
- not linking enough, more than once
- clear CTA at the end of the article/email
- beginning, middle, end – 2-3 links

What are your most popular articles, topics?

Product you are using yourself
Create articles around the products
Affiliate Market Place – Rules
- subscriptions offer recurring commissions
Product ratings – ClickBank Shareasale

Finish of first exercise book :)

In-text links – lower-priced, simple products, that required

little or no thought, one that is already established, good
brands, provide some context for the link(s)

Pre-sale content – articles designed to sell, off larger posts?

A thorough article educating the reader in the topic that relates
to the product – a concluding paragraph providing a solution to
the problem

Introduce the product at the end of an articles

Intro – why product is great, how it will help, link at start?
Tie in information about why the reader needs the affiliate
product – focus on higher quality product, promote in 20 articles

Review articles – detailed testimonial of your own experience

(within rules)

Resources Page – your favourite links and products

Selling products via email – cold traffic to articles

Emails to warmer traffic with trust
The higher the price, the more need to market to your email
funnel, majority of sales come from email

Sales funnel – sequence of emails designed to sell a product to

your readers
3-12 days, provide more value such as webinars etc. Give a reason
to buy now! Scarcity, limited time discounts, adding bonuses.
Creating email opt-ins – collect emails
Footers, in-text forms, scroll mats are less invasive than pop-
ups, find X to close. Thrive Leads – Welcome Mats.

Use a large headline to gain attention

Free lead magnet + image of offer + NOW
Don’t ask too informally (?) or wait too long
Autoresponders – 4-7 days, prewritten emails
Sequence:
Day 0: Intro email – deliver gift
Day 1: Provide value 2,3 Break
Day 4: Build excitement about product
Day 5: Introduce the product
Day 6: Answer common questions about the product
Day 7: Close down offer/offer last chance CTA time limited

(Template in PDF)

Blog: viral, searchability, shareability

Strategy – start with the end in mind, identify target market

- Find a product that solves a need your readers have
- Build a funnel designed to build trust and eventually sell that
product
- Get people into the funnel with sales-centred content,
continually improve the funnel for maximum conversions
It’s not about you, focus on others, solving somebody else’s
problem
Sales = traffic x conversion rate
Build trust with YouTube videos
Increase traffic and conversion rate, build trust first

Establish interest – trade contact info

More relationship building – then close the deal
Give them a reason to buy from you
Strong relationship + strong product – lots of visitors
Low priced products won’t get you to 6-7 Figure Blog

Build content calendar plan

eg. 4 weeks, 3 articles per week
Channel trailer – more music and B-Roll
Channel Art – Top 5 links inside
About channel – keywords here also, watermark
Other channels that your audience also watches
Pick channels – not your opinion of them
Sort by most popular videos within timeframe, last year at the
most – get ideas for videos, make similar ones and better
Look for similarities in successful videos, thumbnails and titles

Search for authoritative channels – find big channels with videos,

popular and recently uploaded – common themes
Hook/intro – focus on the outcome, what they learn at the end of
the video? Leave out logo\stinger – lower thirds?
Ask people to take action, subscribe, like, notifications, share
CTA towards the end of the video, endscreen/straight link to the
next relevant video

Amazing thumbnails – person’s face

This person does not exist – remove backgrounds
Titles that get the click! Use the active voice
Relevancy, topical if possible

Quotations/questions – Numbers, listicles

Problem the solutions (Shorter titles)
Urgency capitalisation, emotions, headline generators
sumo.com Kickass headline generator

Upload optimised video – mp4 file name with keyword

Title – bar/hyphen/etc 60 characters or less

Setup YouTube – upload defaults

Share the video, add the link, add to playlist (only one), add
tags – channel name etc.

Description – first two lines are visible

Use black star emoticon + three hashtags that get traffic
A natural description of the video
Add timestamps 0:00 – must start here, 2:00, 2:17 etc
Turn on monetisation anyway, endscreen and cards – what do others
do? Add subtitles also?
Leave unlisted – test video first or schedule

Once video is public, search for the video

Watch all the way through on different devices/browsers etc.
Like your own video
Add a pinned comment, reply to comments (?)
Share on other accounts, embed on sites etc.
Share in article, email list
Use the share URL
* Send visitors to your website first
Transcribe videos or vice versa
* Rev.com Hemmingway App
Readability – down to level of Grade 6 reading ability

Create an authoritative article/post/page

Do a better job than the other authorities
Slug wording appears in search results
Permalink structure with keyword (with or without trailing or
leading slash)
Permalink settings – keyword focused slug in WordPress
Keyword and solutions focused title – action-based wording
Secondary title idea in title
Yoast Plugin – customise slug with keyword – a more exciting spin
on the post title – snippet preview

Meta description – catch interest, sound material with more

context of articles

Link to your other articles – where else can you link to other
articles? Like in playlists on YouTube. A few posts, not too many

Good external links to Authority sources

Use the right headers

Only 1 H1 Title of the article
H2 As needed for sections
H3 Subsection under H2
Keep consistent, keywords in headers where necessary and naturally

Give your images Alt tags

What the image is about helps SEO, describe the image

Link to older articles and update with links, add other sections
where appropriate

Automated promotional system – Zapier etc. meetedgar.com

connect to social media – wait a few days before publishing
Yoast – canonical tags LinkedIn, Reddit, Bing, tag Twitter of
anybody mentioned in the article.

Develop a video template – video outline

Body of video – transitions and section titles – problems and
solutions – sequence of steps – detailed instructions – refer to
other videos
Product ad – mid-roll or end-roll
Titles for each section – 5-6 minutes

Competitors – articles/videos/Google etc

Larger articles into smaller articles
Remake older videos to rank better
Styles of videos to make
Talking head, B-roll, graphics, PowerPoints
All about the context
Check drop-offs at Intros/outros

Asset library YT Audio Library

Splice – samples Logic – Apple Loops
RocketStock Transition Packs Red Giant – Universe Transition
Pack

Branded email with header/banner

Deliver answer quickly – video links
Embedding videos on website – add video link near top of article
iframe? WPRocket lazt loading image?
WPRocket YouTube Preview Image Resolution
YT – Share and copy link
IFTTT – social media sharing

Thumbnails eg. Swim University

Blue/Orange – face – woman’s is better
Contrast, less than 3 words Drop shadow and brand. Adobe XD
Chapters and time stamps 00:00 start, with at least 3 chapters
At least 10 seconds apart
Schedule for publishing
Pinning comments + adding playlists
Tags can auto-populate eg. TubeBuddy suggestions

Optimise existing videos

Change thumbnail, title, description, tags
Add captions and timestamps – keep the URL!
Upload defaults – end of title – description
text defaults – tags for each video
Community – comments – block users as required
-blocked words – download – link only to pages you control

Google Cloud Vision – check YT thumbnail

Calls to action at the end-roll
Short/no intro – Straight into Hook etc.
Don’t elongate videos – 2-3 videos per week
Thumbnails – clear text – for mobile devices
Don’t duplicate the title text – sexy version on thumbnail
- Face, emotional face and eyes

The end of transcribing!