Segmentation

--AGE: 25-45
45% of 20- to 39-year-olds eat fast food on a given day.

--INCOME: People with high incomes

42% of higher-income adults eat this diet daily. The rate drops to 36% for those of middle
income and to 32% for those of lower income.
Demographic
--GENDER：Most women
Women 61% , men 54%

--OCCUPATION: Worker
Individual who do not have much time for lunch

Location

https://seniorcaretherapy.com/fast-food-favorite-seniors-dangerous/

https://www.statista.com/statistics/1029812/people-who-like-fast-foods-by-gender-france/

https://www.thelocal.fr/20180927/phenomenal-figures-that-show-frances-love-of-fast-food