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Visitor Behaviour 2021 - Class 1
Visitor Behaviour 2021 - Class 1
Key principles
To understand:
• How and why visitor behaviour is a determining factor in any tourism initiative,
development or ongoing programme;
• How visitor behaviour can be defined, analysed and measured;
• How to integrate visitor behaviour analysis into the planning and development
of tourism
The theme park location is about 45 km from the two large towns.
On the basis of research:
30% of families willing to drive >50 km for a family outing.
20% to drive 40-50 km.
50% would prefer not to drive further than 40 km.
Spa A
The Criteria for quality and
consumer attractiveness
established by the
consumer
Spa B
Spa C
Supply and demand
The
Spa A’s offer
consumer
Spa B
Services,
Access
etc. Spa C
Consumer 2 (Kiera):
- 35, no children;
- Manager in a high-tech firm in central Paris
- Preferred sports: climbing, windsurfing
In relation to any offer, everyone has a profile
Somewhat - 40
Do you love
gardens and Not much - 30
visiting
gardens?
Yes - 20
Very much - 15
Additional factor: age