Professional Documents
Culture Documents
Explanation:
A. Increasing
B. Decreasing
C. Lowering
D. None
Answer: A) Increasing
Explanation:
A. Links
B. Content
C. Page Structure
D. All of the above
Explanation:
i. Links
ii. Content
iii. Page Structure
A. Frontlinks
B. Backlinks
C. Boundlinks
D. Hidelinks
Answer: B) Backlinks
Explanation:
A. White Hat
B. Black Hat
C. Both A and B
D. None of the above
Explanation:
The following are the types of SEO -
i. White Hat
ii. Black Hat
ADVERTISEMENT
A. Quality Content
B. Internal Linking
C. Link Building
D. All of the above
Explanation:
i. Quality Content
ii. Internal Linking
iii. Link Building
A. Keyword Stuffing
B. Duplicate Content
C. Cloaking
D. All of the above
Explanation:
Explanation:
Black Hat SEO is preferred by people who are looking for a quick return on
investment.
9. Which of the following comes under the White Hat SEO technique?
A. Good Content
B. Ease of Navigation
C. Site Performance
D. All of the above
Explanation:
10. Which of the following comes under the Black Hat SEO technique?
A. Cloaking
B. Hidden Text
C. Doorway Pages
D. All of the above
Explanation:
i. Cloaking
ii. Hidden Text
iii. Doorway Pages
ADVERTISEMENT
A. Crawling
B. Indexing
C. Retrieval
D. All of the above
Explanation:
The search engine works in the 3 stages, crawling, indexing and retrieval.
Discuss this Question
A. Search Engine
B. Portal
C. Domain Name
D. Algorithm
Explanation:
Explanation:
Known as the Web, the World Wide Web consists of a collection of websites or
web pages that are stored on computers connected to the Internet by means
of web servers.
Explanation:
i. Google
ii. Bing
iii. Yahoo
A. Search Engines
B. Portals
C. Algorithms
D. Domain name
Answer: B) Portals
Explanation:
ADVERTISEMENT
16. By conducting ____ your target audience's queries, you can determine
what information they are searching for and the keywords they are using.
A. Keyword Research
B. Analyzing
C. Both A and B
D. None of the above
Explanation:
Explanation:
18. Which of the following are the internal factors in SWOT Analysis?
A. Strengths
B. Weaknesses
C. Both A and B
D. None of the above
Explanation:
i. Strengths
ii. Weaknesses
Explanation:
20. Which of the following comes under the keywords research tools?
A. SEMRUSH
B. Google
C. Search Engine
D. Portal
Answer: A) SEMRUSH
Explanation:
ADVERTISEMENT
A. Title tags
B. Meta description
C. Meta keywords
D. All of the above
Explanation:
In order to optimize the content, one should focus on title tags, meta
descriptions, and meta keywords.
22. Search engine results pages display ____ as clickable headlines above
website urls.
A. Title Tags
B. Search Engines
C. Meta Keywords
D. Meta Description
Explanation:
Search engine results pages display title tags as clickable headlines above
website URLs.
Explanation:
A. CSS
B. HTML
C. Java
D. C++
Answer: B) HTML
Explanation:
Explanation:
A. Keyword
B. Phrase
C. Both A and B
D. None of the above
Explanation:
A. For each page, use more than ten to fifteen meta keywords
B. Separate your meta keywords with a comma and leave space between
them
C. Meta keywords and phrases should not be repeated
D. Your meta keyword list should not begin with the most important word
Explanation:
A. 4
B. 5
C. 6
D. 7
Answer: C) 6
Explanation:
Explanation:
30. Heading tags should be arranged in the following order: ____, etc.
A. H2, H1, H3
B. H1, H3, H2
C. H2, H3, H1
D. H1, H2, H3
Explanation:
Heading tags should be arranged in the following order: H1, H2, H3, etc.
ADVERTISEMENT
A. Domain name
B. Hashtags
C. Portals
D. Search Engines
Explanation:
Explanation:
A. Canonical URLs
B. URL canonicalization
C. Both A and B
D. None of the above
Explanation:
Canonical URLs and URL canonicalization are other names for Canonical Tags.
34. A canonical URL must be used if your website has ____ pages with
similar content, or if your site's content appears on another website as
well.
A. One
B. Two
C. Two or more
D. None
Explanation:
A canonical URL must be used if your website has two or more pages with
similar content, or if your site's content appears on another website as well.
35. Browsers and search engines use the Meta tags to gather information
about the ____. The content of Meta tags is not displayed on the _____.
A. Search Engine
B. Webpage
C. Web portal
D. Web browser
Answer: B) Webpage
Explanation:
Browsers and search engines use Meta tags to gather information about the
web page. The content of Meta tags is not displayed on the web page.
A. Title
B. Meta keywords
C. Meta description
D. All of the above
i. Title
ii. Meta keywords
iii. Meta description
A. Title
B. Description
C. Meta keywords
D. All of the above
Explanation:
A. Audience
B. Distribution
C. Copyright
D. All of the above
Explanation:
39. ____ networks (such as Facebook and Twitter) use Open Graph Meta
Tags to communicate a page's content.
A. Search
B. Social
C. Size
D. Start
Answer: B) Social
Explanation:
Social networks (such as Facebook and Twitter) use Open Graph Meta Tags to
communicate a page's content.
40. By using Open Graph meta tags, you can improve your current
marketing strategy by -
A. Social media sites can gather more information from your links when
you use them
B. With it, you can display your content more accurately, thereby
increasing Click-Through Rates (CTRs)
C. Both A and B
D. None of the above
Explanation:
By using Open Graph meta tags, you can improve your current marketing
strategy by -
i. Social media sites can gather more information from your links when
you use them
ii. With it, you can display your content more accurately, thereby
increasing Click-Through Rates (CTRs)
A. Alternate text
B. Alternative text
C. Alternation text
D. Alter text
Explanation:
A. Make it descriptive
B. Make it short
C. Use keywords
D. All of the above
Explanation:
i. Make it descriptive
ii. Make it short
iii. Use keywords
Explanation:
Internal links are links between pages on the same domain, and internal link
building is the process of creating them.
A. User-friendly navigation
B. Help provide relevant data
C. Decrease bounce rate
D. All of the above
Explanation:
i. User-friendly navigation
ii. Help provide relevant data
iii. Decrease bounce rate
45. ____ show the detailed structure of your sites, such as the different
sections and the links between them, in a visual manner.
A. Sitemap
B. Keyword
C. Description
D. Tag
Answer: A) Sitemap
Explanation:
Sitemaps show the detailed structure of your sites, such as the different
sections and the links between them, in a visual manner.
Explanation:
47. You may also call hidden text ____ because it cannot be read or seen
by your visitors.
A. Invisible text
B. Fake text
C. Both A and B
D. None of the above
Explanation:
You may also call hidden text invisible text or fake text because it cannot be
read or seen by your visitors.
Explanation:
49. ____ are high-powered computers used by web hosts to store your
website or web pages.
A. Search Engines
B. Portals
C. Servers
D. None
Answer: C) Servers
Explanation:
Servers are high-powered computers used by web hosts to store your website
or web pages.
50. It indicates a ____ web host if the server downtime affects websites
frequently.
A. Reliable
B. Non-reliable
C. Reliant
D. Non-reliant
Answer: B) Non-reliable
Explanation:
51. Search engines interpret the robots ____ to determine how to treat the
content of a page, which is important for on-page optimization.
A. Meta tag
B. Meta keywords
C. Meta description
D. None
Search engines interpret the robots meta tag to determine how to treat the
content of a page, which is important for on-page optimization.
A. 300
B. 301
C. 302
D. 303
Answer: B) 301
Explanation:
A. Updated
B. Outdated
C. Current
D. None
Answer: B) Outdated
Explanation:
A. 401
B. 402
C. 403
D. 404
Answer: D) 404
Explanation:
A 404 error is a standard HTTP response code that indicates that a client has
contacted the server but the server cannot find the requested page.
Explanation:
If the requested page has been removed or if there is a wrong link on your
site, a 404 error will occur.
A. On-Page
B. Off-Page
C. Both A and B
D. None of the above
Answer: B) Off-Page
Explanation:
A. Natural
B. Built
C. Created
D. All of the above
Explanation:
i. Natural
ii. Built
iii. Created
A. Add
B. Analyze
C. Remove
D. Alter
Answer: B) Analyze
Explanation:
A. Quality
B. Quantity
C. Both A and B
D. None of the above
Explanation:
60. There are many links pointing to a particular website, which is called
the link ____.
A. Presentability
B. Popularity
C. Presumption
D. None
Answer: B) Popularity
Explanation:
There are many links pointing to a particular website, which is called link
popularity.
Explanation:
A. Tag
B. Category
C. Description
D. Keyword
Answer: B) Category
Explanation:
A. Fast Indexing
B. Higher link popularity
C. Higher page rank
D. All of the above
Explanation:
i. Fast Indexing
ii. Higher link popularity
iii. Higher page rank
64. You can store your links on online bookmarking sites through ____
submission, a form of off-page optimization.
A. Search Engine
B. Social Bookmark
C. Social Feed
D. Press Release
Explanation:
You can store your links on online bookmarking sites through social bookmark
submission, a form of off-page optimization.
Explanation:
Explanation:
A. Improves SEO
B. Improves relationship
C. Free marketing
D. All of the above
Explanation:
The benefits of blogging are -
i. Improves SEO
ii. Improves relationship
iii. Free marketing
A. Advertisers
B. Companies
C. Bankers
D. Traffic
Answer: D) Traffic
Explanation:
Explanation:
A. Forum Posting
B. Similar linking
C. Reciprocal linking
D. Article submission
Explanation:
A. Inbound
B. External
C. Outbound
D. None
Answer: A) Inbound
Explanation:
A. Yahoo Answers
B. Mylot
C. Stackoverflow
D. All of the above
Answer: D) All of the above
Explanation:
i. Yahoo Answers
ii. Mylot
iii. Stackoverflow
A. Press release
B. Search engine
C. Social directory
D. Article
Explanation:
75. In order to increase your search engine ranking, you should submit
RSS feeds to ____ submission directory sites.
A. Article
B. RSS feed
C. Blog
D. Search Engine
Explanation:
In order to increase your search engine ranking, you should submit RSS feeds
to RSS feed submission directory sites.
76. By incorporating your ____ into RSS feeds, you can improve your
website's ranking.
A. Main keywords
B. Phrases
C. Both A and B
D. None of the above
By incorporating your main keywords or phrases into RSS feeds, you can
improve your website's ranking.
A. RSS feed
B. Article
C. Blog
D. Press release
Explanation:
78. In the press release, the most important information should be added
in the -
A. Opening Paragraph
B. Middle Paragraph
C. End Paragraph
D. None
Explanation:
In the press release, the most important information should be added in the
Opening Paragraph.
A. SEMrush
B. Ahrefs
C. Serpstat
D. All of the above
Explanation:
i. SEMrush
ii. Ahrefs
iii. Serpstat
A. Analytics
B. Trends
C. Adwords
D. Search Engine
Answer: B) Trends
Explanation: