WOMEN

AND THE WEB

1. What other factors could be used to characterize women online users ?

PRICE CONSCIOUS
Both sexes consider price when making a decision, but men are
more willing to sacrifice quality for a lower price, whereas women
are more price sensitive and will buy based on the best available
offer. According to Garcia (2018), roughly two-thirds of women
surveyed said they check Amazon for products and prices before
making a purchase, while 54% of men said the same.

Approximately three out of every ten women polled said they

frequently use their mobile devices to compare prices while
in a physical store, whereas only 21% of men said the same.
Women are also more likely to shop at discount stores such
as T.J. HomeGoods, Marshalls, and T.J. Maxx

PURPOSE-DRIVEN
Women desire more than just goods and services. Women,
as according Lewis (2022), are more astute consumers than
men because they are willing to invest the time and energy
required to research and compare products. At the same time,
because of their two-sided brain approach to problem-solving,
they are more vulnerable to emotional appeals than men. Furthermore, women want to
know why others bought an item and whether their situation is comparable before
considering it in their decision-making, whereas men use the experiences of others with a
product they're interested in to form their own opinion.

2. What risks are associated with using the

information provided in this case study?
In my opinion, there are many risks on using
Internet nowadays. Internet needs your personal
information and that means other people can
hack/access your personal information as well,
this is the biggest risk the Internet have.