LITERATURE REVIEW

Subrato Dey (2017) investigated in the recent years, the way Indian consumers are spending
their money on various items has changed. The penetration of internet and social media has
increased, as a result the purchasing behaviour of Indian consumers has changed
dramatically. Urbanization is a constant phenomenon in India and is influencing the life style
and buying behaviour of the consumers. Consumers undertake complex buying behaviour
when they are highly involved in a purchase and perceive significant differences among
brands. Consumers are highly involved when the product is expensive, risky, purchased
infrequently, and highly self-expressive. Thus, buyer will have to pass through a learning
process, first developing beliefs about the product, then attitudes, and then making a
thoughtful purchase choice.( https://www.ripublication.com/gjmmr17/gjmmrv17n_01.pdf)
K.Vaitheesewaran (2013) examined the convenience of online shopping “With product
getting standardized, specifications getting fixed and the concept of service getting eroded,
the post-sale responsibility of the retailer has come down drastically. Hence customers go to
stores to explore the product physically detail but by online at a cheaper rate. Heavy
discounts of e-commerce firms are possible because of their no warehouse model.”
(https://researchonline.jcu.edu.au/39753/1/Dr.%20Desti%20Consumers%20perception%20on
%20Online%20Shopping.pdf)
Bellman (1999) investigated various predictors for whether an individual will purchase
online. These authors concluded that demographic variables such as income, education and
age have a modest impact on the decision of whether to buy online whereas the most
important determinant of online shopping was previous behaviour such as earlier online
purchases.
(http://www.ijhssnet.com/journals/Vol_2_No_4_Special_Issue_February_2012/27.pdf see
demographic factors)
Dhivya Ravi & Umesh Kiran (2016) investigated that Big basket is good idea to start up to
sell grocery online. City life is busy and schedule are very hectic and we really want grocery
at their door step. I and my friends are using big basket from many days its service is food
grosser once order it comes in time with reasonable price. Big Basket helps me to buy
products during my leisure time just by clicking an app but that convenience feature is
missing in Nilgiri’s. Best thing I enjoyed shopping with them is NO TIREDNESS and HIGH
CONVENIENCE.( http://ierj.in/journal/index.php/ierj/article/view/200)
Vijayasarathy (2004), in his research, used a sample of 281 consumers to test a model of
consumer intention to use online shopping. The study found compatibility, usefulness, ease of
use, and security to be significant predictors of attitude towards online shopping, but privacy
was not. Another finding showed that intention to use online shopping was strongly
influenced by attitude toward online shopping, normative beliefs, and self-efficacy.(
https://www.researchgate.net/publication/324806028_A_Study_on_Consumers_acuity_towar
ds_online_grocery_shopping see literature review)
White, Gregory K (2001) examines the factors motivating customers purchase of specially
food and beverage products via internet. While convenience is often cited as a motivating
factor, price and product selection is also been identified. This study considered convenience
in terms of time, space and effort. Product-related factors was the important one where price-
related factors were little importance.
(https://issuu.com/sanjaykumarguptaa/docs/a_study_on_consumer_perception_towa/13 see
convenience part)
Hoffman et al (1996) examined that online shoppers mainly consist of people with Higher
education and income and working in middle to senior management or professionals. Locally,
a report in the Business Times and an online survey showed that demographically, a typical
Net shopper is mainly male, aged between 18 and 40, had attended at least secondary school
and belongs to a family with average income of at least $5000.
(http://researchersworld.com/ijms/vol5/issue3_4/Paper_01.pdf see literature review)
Pushpanjali P (2018) examined that Bigbasket.com enables you to leave the drudgery of
shopping for food and welcome a simple loose method for perusing and looking for basic
supplies. Find new items and shop for all your sustenance and basic supply needs from the
solace of your home or office. No all the more stalling out in roads turned parking lots,
paying for stopping, remaining in long lines and conveying substantial sacks – get all that you
require, when you require, comfortable doorstep. Sustenance shopping on the web is
presently simple as each item on your month to month shopping list, is currently accessible
online at bigbasket.com, India's best online market.
(https://www.academia.edu/37131212/BigBasket_System_in_E-
Commerce_Performance_and_Functionalities_of_BigBasket)
Joan Verdon (2020) investigated that an accelerated shift from stores to e-commerce,
particularly in grocery. E-commerce sales in general are expected to surge, as shoppers stay
home during the Covid19 crisis, but grocery sales are where the biggest long-term impact
could occur. Grocery delivery platforms are seeing dramatic spikes in sales, much of which
likely is driven by new customers who are trying online grocery shopping for the first time.
(https://www.uschamber.com/co/good-company/launch-pad/changes-in-consumer-buying-
after-coronavirus-pandemic)
Susan Meyer (2020) examined that one of the responses we’ve seen to how people are
approaching this period of isolation and uncertainty is in huge overnight changes to their
shopping behaviours. From bulk-buying to online shopping, people are changing what
they’re buying, when, and how. (https://www.bigcommerce.com/blog/covid-19-ecommerce/)
Giselle Abramovich (2020) investigated that Ecommerce purchases of the virus protection
category of products such as hand sanitizers, gloves, masks and antibacterial sprays have
surged by 817% in USA. While COVID-19 is hurting in-store traffic for some retailers,
others have seen surges in online shopping, as anxiety over the virus increases.(
https://theblog.adobe.com/how-covid-19-is-impacting-online-shopping-behavior/)
Vishal Krishna (2020) states that While the lockdown resulted in panic buying and people
hoarding essential items such as rice, wheat, packaged food, homecare products, etc., reports
suggest that people did not stock up much on confectionery and beverages, but only rushed to
stock up on essentials. (https://yourstory.com/2020/05/covid-19-consumer-retailer-behaviour-
lockdown)