Business

Communication

By,
Group No :1
PADMAN
 INTRODUCTION
● Arunachalam Muruganantham is a social entrepreneur who invented a
low-cost sanitary pad-making machine .

● In 1998 he started designing experimental pads which was rejected by his

sisters and wife.

● It took him two years to discover that the commercial pads used cellulose
fibers derived from pine bark wood pulp.

● In 2016 he won the National Innovation Challenge in IIT Madras and

obtained seed funding and founded Jayaashree Industries,
● Currently more than 1300 machines made by his start-up company,
Jayaashree Industries, are installed across 27 states in India and seven
other countries.

● In 2014, he was included in Time magazine's list of 100 Most Influential

People in the World.

● In 2016, he was awarded the Padma Shri by the Government of India.

RATIONALE
● Social cause
● Spreading awareness
● Social entrepreneurship
INTERPRETATION
THE SANITARY MAN OF SACRED LAND:
 INFERENCE

❖ Key step in changing women’s lives in India

❖ Creates Jobs and income for many women
❖ Inspired many other entrepreneurs to enter this field
❖ Affordable pads enable women to earn their livelihood during
menstruation time.
❖ Provide the machines to Self-help groups,run by women
IRON DOME
 Introduction
WHEN ?

On 27th march 2011 Iron Dome was deployed

0n 7th april 2011 destroyed 8 out of 8 rockets launched from Gaza

WHERE ?

In 2006 ,after Israel-Lebanon 2nd war

45 civilians died and approx. 400-500 civilians severely injured in

Haifa (3rd largest city of Israel)

250000 Israeli citizens had to evacuate Haifa.

WHY ?

Israel is surrounded by enemy countries like

Gaza,lebanon,Syria,Jordan,Egypt

It is attacked on regular basis for being a only Jewish country in the

world

With a population of approx. 90 lacs,it has become world’s first

country with complete air defence system

Can destroy multiple rockets as well as aircraft such as helicopter

With an efficiency of 90%

 Rationale

Inspired by a toy car

Designed to be operated by a woman soldier 160 cm tall weighing 48 kg

Took only four years from sketches to deployment

Effective at short range and smaller targets

Works an all weather conditions

Predicted as a failure

Destroyed 8 out of 8 rockets in the first operational deployment

First phase in a bigger scheme

 Analysis

Israel -a country in a perpetual state

of existential war.
 Arab–Israeli conflict

Selective destruction

Hailed as a "game-changer" which saves lives rather than taking those of enemies, and as "an
extraordinary homemade rocket swatter".
The week

The most effective, most tested missile shield the world has ever seen.
Time Magazine
Inference

• U.S. defense officials caution.

• The initial funding and development -Israel.

• Subsequent funding — the United States.

• In exchange for funding- the access to the technology.

• Lateral thinking -ruling world.

Thank You