Public relation

IMC

Are Departments good together

Direct mk digital ml pr ad event point of sale

Public relation- difference - non pay-like interwiew in which actor talk about clothes or wear clother -
advertasing –– payment, -exposion

Lighting company wnts to sell ,ore lamps – advertising-improve sales promotion – people have to know
who yhey are – pp.pr.- pres relese – dossier-interwiews-production-press trip

To increase company-u have to increase number of people who know u

Open media

Project – trade media economic media

Peole- trade media woman man lifestyle media geberal-economic

Product-trade, womna, man, general. Lifestyle media

Fabric – trade, general, economic, woman-man media.

Call media-asking about specials-send picture of product

Media c an ask for real product in order to take the picture

Project

Call media

Ask for picture and send picture informacion

Fabric-instalation

Call media-offer the space

Press release – any time of press – formal – u have to say sth important

We are going to learn how to wrte press release

An official and public statement delivered to the media for sharing sth newsworthy with the purpose to
achieve publicity.

Destributet normally by email even fax to newspapers magazine, televisiov or radio station

Journalist are not interested in helping us to get our comany goals, they need information. So we have to
‘sell’ a interesting story fot their audience,

Jornalist dont wanna write so much.

When we use prearelease

-new product

-openings

-new product updates

-events / sponsorship

-partnersships
-awards

Rebranding

-executive promotion /hiring

HEADLINE

Subhead, opening sentence

Body (what the story)

Boiler ploate

Contact informacion

4 W’s

Who

What

When

Where

How

HEADLINE

-Bfief, clear, direct to the point. Choos write it before of after

-use action verbs.

-eye-cather – attract journalist as hewspaper headline grab readers

-use bold type

-Dont use !?

-choose well the first word – the most important

-extract keywords

Opening sentence

Summary of the sentence after the headline

Body

-date, city which press release originates

-should be compact

-separate paragraph

Avoid fancy language, very long sentences, paragraphs. Avoid repetition, jargon

-first paragraph offer info about who what where when and how

2,3 paragraph – offer info background, details to the news, can use quote.

-avoit maximum use of concrete facts

-make sgure to add info about company

 Boiler plate

-short paragraph about company, mission, history, contact details, placed in the end of pressrelease

For futher information

Estherv Magaxo

email