• Perceived feasibility that strengthens entrepreneurial intentions.

Sustainable Entrepreneurship
Entrepreneurial action can both sustain and develop.
Sustainable entrepreneurship is focused on preserving nature, supporting
life and community in the pursuit of opportunities to bring future products
and services into existence for gain.
• Those with greater knowledge of the natural environment are
more likely to notice changes in the environment that form
opportunities.
Entrepreneurial Impact
Entrepreneurs can generate economic wealth for themselves, but their
impact on development can be far greater.
• They can generate economic, environmental, and social gains
for others including job opportunities or revenues for the
government.
• Environmental gains could be reduced air pollution, increased
drinking-water quality, and other improved living conditions.
• Social gains include improved child survival rates, longer life
expectancy, superior education, equal opportunity, and so on.
Chapter 2: Corporate Entrepreneurship
Interest in Corporate Entrepreneurship
There is an interest in entrepreneurship within organizations.
• An increasing social interest in “doing your own thing.”
• The entrepreneurial spirit is critical for innovation and grow.th
• Hypercompetition forces focus on product, productivity, and
costs.
Developing corporate entrepreneurship, helps overcome resistance to
flexibility, growth, and diversification.
Entrepreneurial endeavors consist of four key elements: