The document contains information about 11 individuals including their name, age, location, household size and composition, and education level. It also identifies goals, concerns, and personas for an analysis with the goals being cost and quality, concerns being cost and quality, and personas including a budget buyer aged 24-36 living alone in the suburbs with a college education and a variety shopper aged 21-49 living in a city with 2 people and a college education.
The document contains information about 11 individuals including their name, age, location, household size and composition, and education level. It also identifies goals, concerns, and personas for an analysis with the goals being cost and quality, concerns being cost and quality, and personas including a budget buyer aged 24-36 living alone in the suburbs with a college education and a variety shopper aged 21-49 living in a city with 2 people and a college education.
The document contains information about 11 individuals including their name, age, location, household size and composition, and education level. It also identifies goals, concerns, and personas for an analysis with the goals being cost and quality, concerns being cost and quality, and personas including a budget buyer aged 24-36 living alone in the suburbs with a college education and a variety shopper aged 21-49 living in a city with 2 people and a college education.
3 Reggie 36 Suburbs 3 people (1 child) College 4 Jerricka 34 Suburbs 1 person Graduate school 6 Raj 27 Suburbs 1 person College 9 Clara 25 City 2 people College 2 Jaya 21 City 1 person College 5 Frankie 34 City 4 people (2 children) College 7 Malena 42 City 2 people (1 child) College 8 Hiro 49 City 2 people (1 child) College 10 Avery 44 Suburbs 4 people (2 children) Graduate school 11 Eleni 39 City 2 people High school Goal Concern Cost Quality Personas Cost Quality Categories Persona 1 - Budget Buyer Cost Quality Goal Cost Cost Website organization Concern Quality Cost Return policy Age range 24-36 Variety Shipping fees Location Suburbs Variety Checkout process Household 1 person Variety Website organization Education College Variety Shipping speed Variety Website organization Variety Website organization ersonas Persona 2 - Variety Shopper Variety Website Organization 21-49 City 2 people College