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    This study examined factors that influence the adoption of mobile banking in Tanzania based on the diffusion of innovation theory. The researchers conducted a survey of 400 mobile banking customers and analyzed how perceived attributes of innovation, like relative advantage and compatibility, impact adoption. Their findings showed that relative advantage, compatibility, and trialability were significant predictors of customers adopting mobile banking in Tanzania.

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    This study examined factors that influence the adoption of mobile banking in Tanzania based on the diffusion of innovation theory. The researchers conducted a survey of 400 mobile banking customers and analyzed how perceived attributes of innovation, like relative advantage and compatibility, impact adoption. Their findings showed that relative advantage, compatibility, and trialability were significant predictors of customers adopting mobile banking in Tanzania.

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    © All Rights Reserved
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    9 views1 page

    Untitled

    Uploaded by

    Komeil Gholami
    This study examined factors that influence the adoption of mobile banking in Tanzania based on the diffusion of innovation theory. The researchers conducted a survey of 400 mobile banking customers and analyzed how perceived attributes of innovation, like relative advantage and compatibility, impact adoption. Their findings showed that relative advantage, compatibility, and trialability were significant predictors of customers adopting mobile banking in Tanzania.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
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    Mori, N., & Mlambiti, R. (2020).

    Determinants of customers’ adoption of mobile


    banking in Tanzania: Further evidence from a diffusion of innovation theory.
    Journal of Entrepreneurship, Management and Innovation, 16(2), 203-229.

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