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    Aarti Kushwaha
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    The document provides an instructional plan for a marketing management course. It outlines 45 lectures over 15 weeks to cover the syllabus. Key topics include the principles of marketing, segmentation, targeting, positioning, and the marketing mix of product, price, place, and promotion. Students will complete two assignments, including a PPT on pricing strategies and an ad mad show. Class assessment will be based on attendance, assignments, and in-class tests and comprises 50% of the total marks.

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    By cb gupta

    Original Title

    Marketing management

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    The document provides an instructional plan for a marketing management course. It outlines 45 lectures over 15 weeks to cover the syllabus. Key topics include the principles of marketing, segmentation, targeting, positioning, and the marketing mix of product, price, place, and promotion. Students will complete two assignments, including a PPT on pricing strategies and an ad mad show. Class assessment will be based on attendance, assignments, and in-class tests and comprises 50% of the total marks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views4 pages

    Marketing Management

    Uploaded by

    Aarti Kushwaha
    The document provides an instructional plan for a marketing management course. It outlines 45 lectures over 15 weeks to cover the syllabus. Key topics include the principles of marketing, segmentation, targeting, positioning, and the marketing mix of product, price, place, and promotion. Students will complete two assignments, including a PPT on pricing strategies and an ad mad show. Class assessment will be based on attendance, assignments, and in-class tests and comprises 50% of the total marks.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    DR MPS MEMORIAL

    COLLEGE OF BUSINESS STUDIES, AGRA

    INSTRUCTIONAL PLAN

    LAST SESSION TOOK 45 LECTURE TO COMPLETE THE SYLLABUS.

    Faculty Name- ASHISH BHATNAGAR

    Course No. BBA N 304 COURSE TITLE: MARKETING MANAGEMENT

    Textbook: (Book Bank Given to Student)

    C.B Gupta: Marketing Management

    Other specific books: (Reference)

    1. Marketing Mgt. by Philip Kotlar (PHI)


    2. Ramaswamy V.S. and Namakumari S - Marketing Management
    3. Rajan Saxena: Marketing Management, Tata McGraw Hill.
    4. Tapan Panda: Marketing Management

    Each Assignment/ Task Demonstratio


    Lecture to be assigned to n/ case
    of min. students study/
    45 Topic images/
    minutes animations
    duration etc.

    DOA
    DOS

    Unit-1

    1-2 Marketing : Definition, nature, scope & importance

    3-5 Marketing Management, Core concepts of marketing

    6-7 Marketing orientation – Product Concept, Production


    concept, Marketing concept, Selling concept, Societal
    marketing

    8 Difference between Marketing and selling

    Unit -2 Segmentation: Concept, basis of segmentation,


    Importance in marketing
    10-11

    12-13 Targeting: Concept Types, Importance

    14-16 Positioning: Concept, Importance, Brand positioning, PPT


    Repositioning.

    UNIT-3 Marketing Mix/ 4 P’s of Marketing PPT

    17

    18-19 Product concept, Product Mix, levels of product, types


    of product,

    20-22 A1 Submit in
    one week
    New Product development, Product life cycle

    23-24 Branding and packaging concept

    25-27 Distribution: Concept, importance, different types of


    distribution channels etc

    UNIT-4 Price: Meaning, objective and importance

    28-29

    30-31 Factors influencing pricing, methods of pricing

    32 Promotion meaning, importance, Merits and demerits

    33-34 Promotion mix, tools and objectives of promotion mix A2 Submit in


    one week

    35-36 Media selection & management.

    UNIT-5 Marketing Research: Importance, Process & Scope


    37-38

    39-40 Marketing Information Systems: Meaning Importance


    and Scope,

    41-44 Consumer Behavior: Concept, Importance and factors


    influencing consumer behavior

    Details of Assignments Planned:

    Assignment Details
    No.

    1
    PPT on pricing strategies for each stage of PLC

    2 Ad- Mad Show

    Scheme for Class Assessment: (out of 50):

    Component Frequency Marks out of 30

    Attendance
    Continuous 05

    Assignments
    twice 05

    Class Internals
    twice 15

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