MBA-HM-302 Conference and Event Management

Total Credits: 03
Lectures/Tutorial per week: 03/00
External: 60, Internal: 40
Time Allowed: 03 Hours

Objective: The objective of this course is to make students familiar with Conference & Event
management. It also focuses on various considerations to be kept in mind while planning and
organizing an event.
COURSE OUTCOMES:
After this course, the students will be able:
CO-01: To understand and Organising Conference. Designing, Planning, Budgeting and
Marketing to the final execution of Conference.

CO-02: To understand and deal with individuals, interpersonal situation, groups in organization
and also develop the leadership qualities to achieve this.

CO-03: To enable the students to widen their knowledge on organizing events from conception,
designing, planning, budgeting and marketing to the final execution. To explore some of the key
marketing issues of event management including budgetary.

CO-04: To suggest appropriate marketing and advertising techniques. To develop the creative,
technical and logistical elements that help an event succeed. To develop the Negotiation,
Designing and Coordination skills.

Course Outline:
UNIT-I: Introduction: Event Management- Concept, Definition and frame works, categories
and Typologies, Characteristics OF Events, Skills required to be a Good Event Planner. Concept
of MICE. Introduction of meetings, incentives, conference/ conventions, and exhibitions.
Advertising Management, Public relations

UNIT-II: The organization manager and the team: during the event: Introduction,
organization factors influencing the number and type of staff, finding the staff, Job analysis and
Job designing of staff, Training and Development, On-the job and Off-the job methods,
Performance appraisal. Business communications and communication skills
UNIT-III: Event Planning: Planning for event, planning process and Infrastructure for MICE.
Finding the venue for events and creating the ambience. Managing event: Developing
Leadership skills and Supervision during events, Group Development, Time management.
Budgeting and costing of events, Consumer behaviour and brand management, Financial
Management
UNIT- IV: Event Consideration: Safety and Security: Occupational safety and Health, incident
reporting, Crowded Management and evaluation: The crowded Management Plan, Major Risks.
The issues involved in closing down an event. Event production and logistics, Marketing
Communication for Special Event
Note: Case Studies and current/ latest trends to be compulsorily included in the above said
curriculum with minimum of 1 case per Unit.
Suggested Readings:
1. Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of AH
& MA.
2. Hoyle, Dorf & Jones (1995), Meaning conventions & Group business.
Educational institute of AH & MA.
3. Event Management, Pearson publication
`Events Management - G. A. J. Bowdin, Johnny Allen

4. Production and Logistics in Meeting, Expositions, Events and Conventions

by George Fenich (Author)
5. Financial Management: Theory and Practice

6. Author : Dr.Eugene F Brigham and C. Micheal Ehrhardt

7. Advertising Management reference book by Batra Author(s): Batra, R./ Myers, J. G./
Aaker, D. A.Publisher: PHI Learning

8. A Modern Guide to Public Relations: Unveiling the Mystery of PR by Amy Rosenberg

9. Marketing Communication by PR Smith and Ze Zook

Important Instructions:
 The list of specific references and cases will be announced by the concerned faculty at the
time of launching of the course.
 The evaluation of students consists of both internal and external evaluation. Internal
evaluation of 40 marks includes two mid-term examinations (15 marks) two assignments (15
marks) and class participation (10 marks). The external evaluation includes end-term
examination of 60 marks covering the whole syllabus.
 For end-term examination, the examiner is required to cover all course contents in a
balanced manner while setting the question paper. There will be nine questions in all. First
question will consist of eight short questions of two marks each (16 marks) covering the
entire syllabus. In addition, there will be eight more questions (11 marks each) comprising
two questions from each unit. The students are required to attempt five questions in all,
selecting at least one question from each unit. First question will be compulsory.
 Wherever possible, the examiner may give a case study that will be equal to one question
only.