www.getwsodo.

com
www.getwsodo.com

HOW TO PERSONALIZE
OUTREACH EMAILS

MODULE 3 BONUS
MODULE 3 BONUS HOW TO PERSONALIZE OUTREACH EMAILS

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www.getwsodo.com
How to Personalize Outreach Emails

Throughout this module I’ve shown you a bunch of email templates that I’ve personally used and tested
over the years. These are the same templates that dozens of SEO That Works students have had great
success with.

So don’t listen to people that say email outreach templates don’t work. They do. But you need to
personalize the template for everyone that you reach out to.

That’s why I’ve included specific places in each template where you can add some personalization.
That way, you get the best of both worlds: a structure that’s proven to work and a template that doesn’t
seem like a template.

In short:

Use the email templates that I share in each lesson. They work. But do your best to personalize each
outreach email that you send. Or, in some cases, if you see an opportunity to write something 100%
unique, throw the template out the window.

With that, in this mini bonus I’m going to show you how to easily personalize the templates I’ve
provided for you in the course.

So without further ado, let’s jump right in:

1 Example #1: F to S Method

T E M P L AT E :

Subject: Quick question

Hey [Name],

I know you get a ton of emails, so I’ll keep this short.

[Something personal that shows that you know that they’re interested in your Power Page topic]

And I’m publishing a piece of content about [Topic] soon. So naturally, I thought you’d be interested.

Would love to get your quick feedback on it…mind if I send you the link?

Cheers,

[First Name]

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PERSONALIZED VERSION:

Subject: Quick question about Backlinko

Hey Brian,

I know you get a ton of emails, so I’ll keep this short.

I know that you’re considered “the link building guy” in most SEO circles. And man, The Skyscraper
Technique was a game changer for me (one “Skyscraper post” increased my traffic by 47%).

And I’m publishing a new link building case study soon. So naturally, I thought you’d be interested.

Would love to get your quick feedback on it…mind if I send you the link?

Cheers,

[First Name]

2 Example #2: Resource Page Link Building

T E M P L AT E :

Subject: Your [Topic] resource page

Hi [Name],

I was looking for some information on [Topic] this morning when I came across your excellent
[Name of resource page].

What a fantastic list of [Topic] resources!

[Something specific you liked from their page]

I actually just published a [describe your Power Page] on [Topic]:

[URL]

It might make a good fit for your page.

Either way, keep up the awesome work!

Cheers,

[Your Name]

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PERSONALIZED VERSION:

Subject: Your paleo resource page

Hi Jane,

I was looking for some information on paleo desserts this morning when I came across your
excellent list of essential Paleo Resources.

What a fantastic list of Paleo diet goodness.

I especially liked that you mentioned Marks Daily Apple a few times. That’s one of my favs.

I actually just published an ultimate guide to Paleo breakfasts:

Backlinko.com/paleo-breakfasts-guide.

It might make a good fit for your page.

Either way, keep up the awesome work!

Cheers,

[Your Name]

3 Example #3: Broken Link Building

T E M P L AT E ( “ T H E F E E L E R ” E M A I L ):

Hi [Name],

I was looking for some information on [topic] this morning when I came across your [briefly
describe the page].

Great stuff!

However, I did come across a few dead links.

Let me know if you want me to forward the short list that I jotted down to you.

Cheers,

[Your name]

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PERSONALIZED VERSION:

Hi Brian,

I was looking for some information on ranking YouTube videos this morning when I came across
your video SEO ultimate guide.

Great stuff!

However, I did come across a few dead links.

Let me know if you want me to forward the short list that I jotted down to you.

Cheers,

Joe

T E M P L AT E ( B R O K E N L I N K B U I L D I N G E M A I L #2):

Here are the dead links that I found:

[BROKEN LINK URL 1 (TYPE of ERROR + replacement URL if available)]

[BROKEN LINK URL 2 (TYPE of ERROR + replacement URL if available)]

[BROKEN LINK URL 3 (TYPE of ERROR + replacement URL if available)]

Also, I just published a piece of content about [topic]:

[URL]

It might make a nice addition to your page.

Either way, I hope this helps you out and keep up the great work with [site]!

PERSONALIZED VERSION:

Here are the dead links that I found:

#1: http://example.com/broken-link (404 error + seems like the page moved to http://example.com/
working-link).

#2: http://example.com/broken-link-2 (A “site not found” error. Looks like the site is permanently
down).

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#3: http://example.com/broken-link-3 (500 Error. I found the same article reposted here: example.
com/working-link-2).

Also, I just published a piece of content about using video tags: mysite.com/video-tags-for-youtube.

It might make a nice addition to your page.

Either way, I hope this helps you out and keep up the great work with Backlinko!

Example #4: Roundup Link Building

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T E M P L AT E :

Subject: Question about [Roundup name]

Hi [Name],

I was searching for some info on [topic] today (yes, I’m a nerd like that) when I came across your
[describe their roundup]. Great stuff!

[Mention something you discovered thanks to their roundup].

Actually, I just published a post on [topic] that I think you’d really enjoy.

Let me know if you want to check it out :)

Cheers,

[Your name]

PERSONALIZED VERSION:

Subject: Question about Brian’s Friday SEO Roundup

Hi Brian,

I was searching for some info on on-page SEO today (yes, I’m a nerd like that) when I came across
your Friday SEO roundup. Great stuff!

(I actually missed that announcement Google made about mobile-friendly pages. Good to know!).

Actually, I just published a post on creating mobile friendly UI specifically for search engine traffic
that I think you’d really enjoy.

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Let me know if you want to check it out :)

Cheers,

Jennifer

5 Example #5: The Exclusive

T E M P L AT E :

Subject: Question for [name]

Hi [Name],

I just want to start off by saying that I love what you’re doing at [Site]. I’m a big fan of [something
unique to their site].

Anyway, I know that you’re all about [topic].

And I wanted to reach out and let you know that I just finished designing an infographic about
[topic].

I’d love to offer you exclusive publishing rights for the infographic.

It should get you a ton of traffic and attention. All I ask in exchange is for a mention in the post.

Want to see the infographic?

Cheers,

[Your name]

PERSONALIZED VERSION:

Subject: Question for Brian

Hi Brian,

I just want to start off by saying that I love what you’re doing at Backlinko. I’m a big fan of how you
don’t publish the same BS but actually provide actionable advice.

Anyway, I know that you write a lot about keyword research.

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And I wanted to reach out and let you know that I just finished designing an infographic about how
keyword research has changed since Google Hummingbird.

I’d love to offer you exclusive publishing rights for the infographic.

It should get you a ton of traffic and attention. All I ask in exchange is for a mention in the post.

Want to see the infographic?

Cheers,

Tom