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com
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MODULE 2 LESSON 1

Share Triggers
SEO THAT WORKS 3.0 COURSE ROADMAP
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www.getwsodo.com

MODULE 2
MODULE 0 MODULE 1
What’s Working Right Your Power Page
Your Linkreators
Now in SEO
• Start Here • Who Are The Linkreators? • Share Triggers
• The Old World of SEO • Find Your Linkreators • The Trademark Technique
• The New World of SEO • Find a Proven Topic • The Go-To Guidebook
• How to Get the Most • Medium Tail Keywords • Expanded List Post
from This Training • AwardsBait
• The Trusty Infographic
• Crowdsourced Manual
• The Hero Formula

MODULE 4 MODULE 3
Optimize Content Content Promotion
for UX Signals and Link Building
• CTR Magnet Method • Advanced Content Promotion
• Boost Dwell Time Strategies
• WAG Technique • Content Curator Link Building
• Your Successful Website • Renovation Link Building
• Roundup Link Building
• Trusty Infographic Promotion
and Link Building
 www.getwsodo.com
www.getwsodo.com

MODULE 2:
YOUR POWER
PAGE LESSON 1: LESSON 2: LESSON 3: LESSON 4:
SHARE THE TRADEMARK THE GO-TO EXPANDED
TRIGGERS TECHNIQUE GUIDEBOOK LIST POST

LESSON 8: LESSON 7: LESSON 6: LESSON 5:

THE HERO CROWDSOURCED THE TRUSTY AWARDSBAIT
FORMULA MANUAL INFOGRAPHIC
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www.getwsodo.com

MODULE 1:
YOUR
LINKREATORS
LESSON 1: LESSON 2: LESSON 3: LESSON 4:
WHO ARE THE FIND YOUR FIND A PROVEN MEDIUM TAIL
LINKREATORS? LINKREATORS TOPIC KEYWORDS
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POWER PAGE

#1: #2: #3:


 
 

Linkreator-
 Based on a Built with a
Focused Proven Topic Content
Framework

PROVEN TOPIC

C O N T E N T F R A M E WO R K

LINKREATOR-FOCUSED
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In this Module I’m going to help

you take the Linkreator-focused
topic you found in Module 1…

...and turn it into a winning piece

of content using one of 7 proven
Content Frameworks.
SEO THAT WORKS 3.0 COURSE ROADMAP
www.getwsodo.com
www.getwsodo.com

MODULE 0 MODULE 1 MODULE 2

What’s Working Right
Your Linkreators Your Power Page
Now in SEO
• Start Here • Who Are The Linkreators? • Share Triggers
• The Old World of SEO • Find Your Linkreators • The Trademark Technique
• The New World of SEO • Find a Proven Topic • The Go-To Guidebook
• How to Get the Most • Medium Tail Keywords • Expanded List Post
from This Training • AwardsBait
• The Trusty Infographic
• Crowdsourced Manual
• The Hero Formula

MODULE 4 MODULE 3
Optimize Content Content Promotion
for UX Signals and Link Building
• CTR Magnet Method • Advanced Content Promotion
• Boost Dwell Time Strategies
• WAG Technique • Content Curator Link Building
• Your Successful Website • Renovation Link Building
• Roundup Link Building
• Trusty Infographic Promotion
and Link Building
 www.getwsodo.com
www.getwsodo.com

D I C T I O N A RY

CONTENT FRAMEWORKS

con·tent frame·works
/kən ‘tent frām,wərks/
DEFINITION

A piece of content that’s specifically designed to rank

in Google.
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Share Triggers are psychological

principles that encourage people
to share your content.
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SHARE TRIGGER #1:

Utility
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They looked at
what TYPES of
content gets
shared most often.
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They analyzed the NYTimes.com

most emailed list.
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Articles rated as having 


high utility were 30% more 

likely than average to crack 

the top most emailed list.
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Utility is a fancy way of saying:

This content is super practical.

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Recipes are one the most heavily shared

types of content online.

Why? Because they’re insanely practical.

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Essays, “thought leader” pieces,

and high-level content isn’t shared
nearly as often as content that
provides insanely practical value.
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Content Frameworks like the

Go-To Guidebook and the
Expanded List Post both have
incredibly high utility.
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SHARE TRIGGER #2:

Content Length
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LIKELIHOOD TO MAKE THE
NEW YORK TIMES MOST EMAILED LIST

SHORT CONTENT

LONG CONTENT

76.8 %
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In this study,
BuzzSumo
analyzed 100
million articles.
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He concluded that longer

articles elicit a feeling of “awe.”
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Just think of how

excited people are 

to take pictures of
themselves in front
of the Grand Canyon.
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“Awe gets our hearts racing and our blood

pumping. This increases our desire for
emotional connection and drives us to share.”  

– Dr. Jonah Berger

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SHARE TRIGGER #3:

Memory Glue
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MEMORABLE CONTENT
ONLINE

FORGETTABLE
CONTENT ONLINE 99.9 %
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Some of this forgettable

content is pretty darn good.

It may even pack some

serious Utility.
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There’s nothing in that content

that makes it stick in your mind.
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Highly memorable ideas and

concepts are significantly more
likely to be shared.
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One simple strategy is to use 


The Trademark Technique.
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The Trademark Technique is a

Content Framework where you
create proprietary strategies and
techniques that people can latch
onto and remember.
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SHARE TRIGGER #4:

Positive Emotions
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In other words, content that elicits

positive emotions — like surprise
and inspiration — attract more
shares than negative stories that
make you feel sad or depressed.
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SHARE TRIGGER #5:

Social Currency
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Linkreators LOVE to share content

that supports their position or
proves that they’re right.
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It increases their Social Currency.

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SHARE TRIGGER #6:

Storytelling
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Do you remember which diet 


I talked about in the last example?
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Stories are more

powerful,
memorable and
emotional than
pure information.
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When you tell stories,

you create content
that people are more
likely to remember.
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www.getwsodo.com

Because stories elicit emotions

(like awe, surprise, and inspiration)
they’re more likely to be shared.
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www.getwsodo.com

You have almost everything you

need to get started on your first
Power Page.
www.getwsodo.com
www.getwsodo.com
 www.getwsodo.com
www.getwsodo.com

MODULE 2:
YOUR POWER
PAGE LESSON 1: LESSON 2: LESSON 3: LESSON 4:
SHARE THE TRADEMARK THE GO-TO EXPANDED
TRIGGERS TECHNIQUE GUIDEBOOK LIST POST

LESSON 8: LESSON 7: LESSON 6: LESSON 5:

THE HERO CROWDSOURCED THE TRUSTY AWARDSBAIT
FORMULA MANUAL INFOGRAPHIC
 www.getwsodo.com
www.getwsodo.com

By the end of the next lesson,

you’re going to have a content
toolbox you can use to make
writing and creating a cinch.
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www.getwsodo.com

Unlike the other lessons in the

STW program, you don’t need to
go in order.
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www.getwsodo.com

Once you have your Linkreator-

focused topic, just choose a Content
Framework, follow the step-by-step
instructions and get more traffic.