IIM SKILLS

CONTENT WRITING
MASTER COURSE
(CWMC)
4 Weeks of Live Training
COURSE FEATURES

16 Hours Live Lectures

Tools Worth 35k absolutely free for Lifetime

Lifetime Access For Latest Content & Class

Recordings

Global Placement Support through

Dedicated Placement Cell

60 Hours Practical Assignments

Global Accreditation Certification

24*7 Online Discussion Forum

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WHO SHOULD PARTICIPATE

Our CWMC Course is specially designed for:

• Students
• Working Professionals
• Businessmen & Entrepreneurs Marketers/Digital
Marketers
• Bloggers, Content Writers
• Retired, Housewives, Aspiring College Dropouts

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MODULE CONTENT

WEB DEVELOPMENT

• Importance of WordPress Website.

• Setting Up WordPress Account.
• Web Hosting.
• Content Delivery Network Setup.
• Setting Up Plugins.
• HTTPS Secure Server Set up.
• Basic Technical Understanding.

UI UX SET UP

• Understand the psychology behind

your web traffic.
WEB DEVELOPMENT
• Creating killing landing pages which
attract users.
• Using Landing Page Creators.
• Setting up Accelerated Mobile Pag-
es. Identifying UI UX Experience of
your website or blog.

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MODULE CONTENT

INTRODUCTION TO CONTENT WRITING

• Types of Content Writing (Article, Blog,

E-Books, Press Release, Newsletters
Etc)
• Exploring Content Publication Chan-
nels. Distribution of your content
across various channels.

KEYWORD RESEARCH

• What is Keyword Planner?

• How to use Keyword Planner. (Google
WEB DEVELOPMENT
Ad Words, 3rd party tool)
• Types of Keyword. (Short & Longtail)
• Selection of Keywords.
• Understanding competitive Keywords.
Analysing market competition before
starting.

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MODULE CONTENT

CONTENT NICHE DEVELOPMENT

• Exploring topics you can write about.

• Understanding what people want to read.
• Creating Influential Content using story-
telling.
• Why people click on your content?
• Using infographics and custom pictures
(How to create)
• How to write more.
• Building up your Personal Brand.

HOW TO USE CONTENT WRITING TOOLS

• Avoiding Grammar mistakes without having

great writing skills.
WEB DEVELOPMENT
• Using Internet tools to check writing Quality.
What is the content length strategy?
• What is Content Engagement?
• Making People Read.

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MODULE CONTENT

PLAGIARISM DETECTOR

• What is Plagiarism?
• How to avoid writing plagiarism content.
• How to appeal to Google or search
engines if penalised.
• Exploring online tools to check duplicate
content.
• Growth Hacking using the content.

EMAIL AUTOMATION TOOLS

• How to capture leads for subscribers.

• Setting up contact form 7.
WEB DEVELOPMENT
• Setting up 3rd party Email Marketing
Tools.
• Setting up automation.

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MODULE CONTENT

GOOGLE MY BUSINESS

• What is Google Local Pages?

• How to set up Google Local Pages.
• Multiple locations set up.

SOCIAL MEDIA PRESENCE

• Creating Social Media Pages.

WEB • Setting up Social Media Sharing buttons
DEVELOPMENT
at Website.
• Most known Social Media Do’s and Don’t.

SOCIAL MEDIA TOOLS

• What is Social Media Listening Tools?

WEB • Practice at Social Media listening tools.
DEVELOPMENT
• How to use 3rd party tools to auto post?
• Quick Hacks for content engagement.

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MODULE CONTENT

HOW TO MAKE MONEY USING CONTENT

WRITING SKILLS

• How to Monetise Your Writing Skills.

• What is ideal pricing for content work?
• How to approach industry to grab
freelance work or work from home
opportunities.
• Creating eyes catching proposals using
infographics.

WEB DEVELOPMENT

HANDS ON ASSIGNMENTS

• Participants will be provided with

weekly assignments to work on live
projects.
• These are mandatory assignments.
WEB DEVELOPMENT
• Weekly Assignment Submission.

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ASSIGNMENT -1

WEB DEVELOPMENT

Duration: 5 Hours

Learning Outcome

• Hands-on learning about Website Development.

• Mastering various plugin.
• Understanding Cpanel and how to manage it.
• Technical understanding of server integration.

Tools Coverage

• WordPress theme
• Web Hosting
• Various WordPress Plugins
• Domain Registration or Migration (in case of an existing
domain)

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ASSIGNMENT -2

SOCIAL MEDIA MARKETING

Duration: 10 Hours

Learning Outcome

• Build effective Social Media Pages.

• Auto Scheduling for Social Sharing.
• Micro-Blogging at Twitter.
• Introduction to Facebook Ads

Tools Coverage

• Buffer
• Facebook Ads
• TweetDeck
• Social Media Listening Tools

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ASSIGNMENT -3

SEARCH ENGINE OPTIMIZATION

Duration: 15 Hours

Learning Outcome
• Analyzing Low, medium and high competition keywords.
• Developing Local Pages SEO.
• User targetting at Mobile.
• Earning Back Links.
• Social Book Marking.
• Broken Link detection and repairing it.

Tools Coverage

• Uber Suggest
• Google Keyword Planner
• Rank Watch
• SERP Rank Checker
• Google My Business
• Various Social Book Marking Sites

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ASSIGNMENT -3

CONTENT DEVELOPMENT

Duration: 30 Hours

Learning Outcome

• Write Better Quality Content Which Ranks faster at Search

Engines. Picking up right short and long tail keywords.
• Build Pro Skills in your niche.
• Do’s & Don’t of Content Marketing.
• Competition Analysis
• Build Strong Command on all Content Creation Tools.

Tools Coverage

• Google Keyword Planner, Answer the public, Uber Suggest

• Keywordtool.io
• WordCount.net
• Small SEO Tool
• Plagiarism Detector
• Grammarly

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CWMC EXAM DETAILS

You need to complete all the lectures to clear the examination

through live or recorded classes.

Examination will be done online as per your convenience post

successful completion of your assignments and training.

Number of Question Exam Duration

20 Questions 30 Minutes

Question Types Attendance in Live

Objective Class 70%

Maximum Marks Exam Location

50 Marks Online

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PLACEMENT PROCESS

Post successful completion

of the course participants will
be provided with end to end
placement service with the help
of our dedicated placement cell.

Our strong presence at Global

Level influence various
companies to approach us for
their hiring needs. Our placement
team plays an important role
for scheduling your interviews,
getting your resume screened &
shortlisting your profiles.

We have also partnered with various jobs consultants who

are seeking right content writers across the world.

On the other side..

Content Writers are frequently approached for work from

home opportunities & doing freelance for start up and
solopreneurs. Our students are proficient to grab these works
with the help of PRO skills which they learn in CWMC Course.

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OUR PARTICIPANTS WORK AT:

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COURSE SCHEDULE:

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REGISTRATION FEES:

Course Fee: INR 11,900 + Taxes

Call us on +91 9211099503 to register for this course

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