INTERNSHIP PROJECT

ON
SEARCH ENGINE OPTIMIZATION

PRESENTED BY:
ANIZ BAJRACHARYA
TU ROLL:6513/15

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 CONTENT
• Introduction to System
• Problem Statement
• Objective of the Study
• Introduction to Organization
• Placement and Duration
• Activities Performed
• Functional Requirement
• System Design
• Module Listing
• Tools Used
• Conclusion
• Lesson Learned 2
 Introduction to System

• Web based application developed using Word press and SEO tools.

• The system provides the detailed information about different actor, actress and famous
people in the world.

• It provides a feature of providing points to each customer who views the website on the
basis of loyalty provided in the system.

• Focused on generating organic traffic.

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 Problem Statement

• No systematic way.
• Unmanaged record of the transaction.
• Not been succeeding in reaching to their targeted customer and
determining what actually customers want.
• Applying several marketing strategies but could not reach to actual
consumers.

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 Objectives of the study
• To gain high number of visitors in a specific website by generating traffic.
• To understand the real complexity and unseen problems and opportunities on
the job.
• To increase the online and offline sales revenue.
• To get public feedback of a website.
• Integrating with Social Medias.
• Improving relation between public and company.
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 Introduction to Organization
• Yala Tech Hub Pvt.Ltd.
• Located at the heart of Lalitpur city in kumaripati-05 opposite to Agni Party
Palace.
• Which is IT based company.
• Major specializations are in Front-end Development. PHP Programming, word
press and SEO.
• Focus on preparing students as a real time employee offering those loads of
research time and practice.
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 Placement and Duration

Position Internee

Start date of the Internship June 3rd 2019

End date of the Internship September 15th 2019

Total duration 3months

Office hour 11am to 5pm

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 Activities Performed
• Content writing
• Social book marking
• Blog commenting
• PDF submission
• Backlink checker
• Link collider
• Embedded social media on website
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 Functional Requirement
Admin
• The system shall allow admin to login to the system.
• The system shall allow admin to create, update and delete the information
about the celebrities.
• The system shall allow admin so the content can be optimized with
filtered keyword.

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Customer
• The system shall allow customer to view all its data.
• The system shall allow customer to transfer the point.

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 System Design
• Use case Diagram
• Class Diagram
• Activity Diagram
• Sequence Diagram

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Use Case Diagram:

Search Engine optimization

Identify relevant
websites

Filter websites

Generate link
Exchange Emails

Send link
Exchange websites

SEO Expert
Visitors
Visit websites

Traffic generation

Figure 1: USE CASE 12

Class Diagram

Figure 2: CLASS DIAGRAM

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Activity Diagram

Figure 3: ACTIVITY
DIAGRAM
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Sequence Diagram:

Figure 3: SEQUENCE
DIAGRAM 15
 Module Listing:
• Admin module
• Search module

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 Tools Used:
• Google keyword planner
• Google analytics
• Moz Bar
• WordPress

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 Conclusion:
• Working together with Yala Tech Hub was a delight experience.
• It have also provided the best opportunity to implement theoretical
knowledge in the real world projects.
• Learning new tools, solving problems of real world project, working as a
team, staying in a proper schedule, developing social relationship with
other employee and many more were the experience gained during the
internship period at Yala Tech Hub.

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 Lesson learned
• Learned to value clients and different techniques of SEO.
• Worked in team and know how to corporate with other
• Find keywords for SEO.
• Implement theoretical knowledge into real world.
• Learned about how to create SEO optimized content and test, analyze and
monitor the SEO results.

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 Appendix
• Front page:

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Content

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WordPress

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Meta Keywords and Meta Description
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OnPage optimization using Yoast SEO

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Back Link Checker

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Social
Bookmarking

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Thank you!!!

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