Program in Digital Marketing

This is a 70 hours program provided to students pursuing graduation or completed graduation, to start or advance in
their career with impressive designations. This program will cover all the essential aspects of digital marketing from
optimizing display of ad campaigns, making business decision based on the metrics available on the digital platform and
effectively utilizing the marketing techniques to promote brand on social media.

The program addresses, using digital marketing tools, implement affiliate marketing and generating leads and
aggregate audience on Social Media platform. The program helps to develop necessary skills desired by entry level
recruiters that make graduates more likely to gain the dream job and be successful in their chosen career.

The program split into digestible chunks also known as Micro-learning, making it easier for learners to fit into their busy
schedules.

Who Should Attend Course Outcome:

Pursuing Bachelor Degree Program • Connect the key areas of marketing to today’s online

channels.
Eligibility
• Understanding the digital landscape and building a case to
Completed 10+2 and pursuing
degree program leverage online channels

• Demonstrate cognitive knowledge of the skills required in

Pedagogy
conducting online research and research on online markets,
VILT & Face to Face training,
assessment, Lecture slides / Videos as well as in identifying, assessing and selecting digital

market opportunities

Total Duration • Create online brand building initiatives that work

70 Hours • Explain emerging trends in digital marketing and critically

Course Covered assess the use of digital marketing tools by applying

o Introduction to digital marketing relevant marketing theories and frameworks

o Search engine optimization
o Search engine algorithm • Understand and create the operational framework to
o Search engine marketing
execute online marketing
o Social media marketing
o Return on investment of Social • Interpret the traditional marketing mix within the context of
Media
a changing and extended range of digital strategies and
Certified / Accredited By
tactics
TeamLease EdTech
Course Curriculum

Fundamentals of Digital Marketing

Sr. No. Module Topic ILT duration in Hrs.
1.1.Definition of Marketing
1.2.Traditional Marketing vs. Digital marketing
Introduction to digital
1 1.3.Benefits of Digital Marketing 8
marketing
1.4.Digital Marketing Platforms
1.5.Career opportunities in Digital Marketing
Managing Websites for Digital Marketing
Sr. No. Module Topic ILT duration in Hrs.
2.1.Website and type of websites
2.2.Content management system
2 Website 12
2.3.Programming language for web development
2.4.What is a domain and web hosting
Search Engine Optimization
Sr. No. Module Topic ILT duration in Hrs.
3.1.Keyword Research with Google Keyword
Planner
3.2.Selecting domain name
3.3.URL Structuring and Folder Naming
3.4.Image Alt text vs. Title text vs. File name
creation
3.5.Meta tags [Author, Country, Robots, Keyword,
Description]
3.6.Redirect tags
3.7.Heading tag
3.8.SEO friendly content
3.9.Anchor text & link title
3.10.Create and submit robot.txt file
3.11.HTML and XML sitemap generator
Search engine
3 3.12.ROR sitemap 16
optimization
3.13.Site tracking tool [Google search central &
Google analytics tool]
3.14.Alexa integration
3.15.Inbound links
3.16.Do follow links vs. No follow links
3.17.Google search algorithm & ranking system
3.18.Search engine submission
3.19.Directory submission
3.20.Use press release for SEO
3.21.Writing an article vs. writing a blog post
3.22.Classified SEO advertisement
3.23.Forum posting in SEO
3.24.Business listing in SEO
 3.25.Social bookmarking & networking
3.26.RSS feed submission benefits
Search Engine Algorithm
Sr. No. Module Topic ILT duration in Hrs.
4.1.Search engine algorithm
4 Search engine algorithm 8
4.2.Search engine penalties and how to recover
Search Engine Marketing
Sr. No. Module Topic ILT duration in Hrs.
5.1.Search engine marketing overview
5.2.Rule based personalization
5 Search engine marketing 5.3.Pay per click and cost per click 8
5.4.Campaign management
5.5.Using keyword planner
Social Media Marketing
Sr. No. Module Topic ILT duration in Hrs.
Facebook:
6.1.Introduction on social media
6.2.Different social media platforms
6.3.Facebook page creation
6.4.Types of Facebook advertisement
6.5.Facebook Ads vs. Google Adwords
6.6.Significance of click through rate
6.7.Create higher converting advertisement
6.8.Demystifying community building on Facebook

6 Social media marketing Instagram: 10

6.9.Instagram page creation
6.10.Instagram Hashtag
6.11.Instagram promotions and reach your
audience
6.12.Instagram limitations
LinkedIn:
6.13.Leveraging LinkedIn for B2B lead generation
6.14.Lead generation through individual profiles
6.15.Benefits of LinkedIn
6.16.Optimizing LinkedIn profile
Return on investment of Social Media
Sr. No. Module Topic ILT duration in Hrs.
Return on investment of 7.1.Social media measurement
7 8
Social Media 7.2.Framework for social media ROI
Course Objective

This digital marketing course is a fresher-friendly and an excellent fast-track

(program) for students and working professionals looking to build their digital
marketing knowledge from scratch

Job Opportunities

 Marketing Manager
 Brand Manager
 Product Marketing Manager
 SEO Specialist
 Content Marketing Specialist
 Social Marketing Specialist
 Digital Marketing Manager

Duration of the Course

This is an instructor led program of 70 hours duration

Components Learning Effort (Hours)

Instructor led training 70

Total 70

Certification for Micro courses

Students will get the following certification from TL Edtech after completing this each course:

◼ Certificate Program in Digital marketing