Workshop Title Professional Certification AI-Powered Digital Marketing Training - APR’24 Face-to-Face

Workshop Duration 48 hours

This is a comprehensive program that focuses on teaching individuals how to leverage artificial
intelligence (AI) technologies to optimize digital marketing strategies. The course covers
various aspects of digital marketing, including customer behavior analysis, campaign
management, content optimization, and data-driven decision-making, all enhanced by the power
of AI.
Description
The course covers topics such as AI-powered personalization, where participants will
understand how to create customized marketing messages tailored to specific customer
segments, resulting in more effective and impactful campaigns.

This Course has been designed for

● Individuals who are interested in leveraging the power of artificial intelligence (AI),
enhance their skill set and adapt to the latest trends in the field of digital marketing.
● Professionals and aspiring marketers who want to stay at the forefront of the rapidly
Workshop Objective evolving digital landscape.
● Entrepreneurs and business owners who want to equip themselves with the knowledge
and skills necessary to utilize AI-powered tools and platforms for effective digital
marketing campaigns.

By the end of the course, participants will have gained practical skills in utilizing AI tools,
technologies, and algorithms to optimize their digital marketing strategies. They will have a
comprehensive understanding of how AI can be integrated into various marketing processes to
improve targeting, customer engagement, and overall campaign performance.

1. Demonstrate a thorough understanding of the concepts and principles of AI-powered digital

marketing.
Expected Learning 2. Develop the ability to use AI-powered digital marketing tools to create and implement
Outcomes effective campaigns.
3. Explain the different types of AI technologies and their impact on the digital marketing
industry.
4. Integrate AI-driven data-driven decision making in the creation and optimization of digital
marketing campaigns.
5.. Identify and leverage the right AI-driven digital marketing strategies to gain customer
insight.
6. Use AI-driven algorithms to identify current trends within a target audience.
7. Utilize AI-driven tactics to promote products and convert leads.
 1. Digital Marketing Consultancy Sdn. Bhd.
Certificate of
** Participants must attend all days and finish assignments before
Completion
obtaining a certificate of completion for the workshop

Week 1
Briefing: 19th Apr 2024 (Friday) | 8 PM - 9 PM (Only Briefing is Online Session)
Training : 20th & 21st Apr 2024 (Saturday & Sunday) | 10:00AM - 6:00PM
Date of Workshop
Week 2
(All Dates Are
Training : 27th & 28th Apr 2024 (Saturday & Sunday) | 10:00AM - 6:00PM
Required To Attend)
Week 3
Training : 4th & 5th May 2024 (Saturday & Sunday) | 10:00AM - 6:00PM

Pusat Dagangan Phileo Damansara 1, Petaling Jaya Selangor

Workshop Venue
Unit 1, 7th Floor, Block E

1) The use of technical and subject matter experts

Training 2) Relevant and concise course material for each participant
Methodology/ 3) Customized case studies, business simulations
Approach 4) Extensive use of the internet throughout course delivery
5) Group discussions
Workshop Outline
Day 1 - 8 hours
Module: Introduction To Digital Marketing
Lesson 1 : Setting Your Goals
● Business Goals
● Content Creator Goals

Lesson 2 : Understanding Your Customer's Persona

● Relative Attraction To Build Interest
● Emotional Triggers To Get People To Buy
● Your Business Purpose And Relating Back To Your Audience
● Identifying Your Strongest Selling Point
● Using AI To Craft Strategies To Overcome Audience Psychological Barriers.

Lesson 3 : Sales Funnel

● Business To Consumer (B2C)
● Business To Business (B2B)
● Content Creator To Supporters & Sponsorship

Lesson 4 : Business Models & Online Digital Asset Building Strategies

● Active Income Case Studies
● Passive Income Case Studies
● Portfolio Income Case Studies
● Startup Case Studies

Module: Setting Up Your Website

Lesson 1 : Identifying Your Website Audience
● Website Development Overview
● Types Of Websites
● Analysis Tool For Website Statistics
● Value Proposition Of Websites (Asset, Informational, Functional)
● Website Development Skillsets

Lesson 2 : Domain & Hosting

● What Is Domain
● Domain Name Availability Lookup
● Brand Name Standardization Checker
● Country Suffix - .com / .com.my, Requirements & How / Where To Purchase It
(Malaysia)
● What Is Hosting & Types Of Hosting Plans
● Hosting Plans Breakdown And Selection Criteria
● Planning Your Website
● Company Websites
● Websites That Only Have 1 Page
● Ecommerce Websites
● Visualizing Your Website Structure With Site Mapping Tool & AI
Lesson 3 : Installing WordPress .org
● Installing WordPress Via CPanel
● WordPress Dashboard
● Backend And Frontend
● Best Practice On WordPress Admin And Passwords
● User Management
● Themes & Plugins
● Themes (Free And Paid)
● AI Assisted Color Selection Tool
● Selecting The Right Theme & Plugins According To Your Business Needs Or Workflow

Module : Career Path And Monetisation Options

● Running a Web Development Agency
● Running An eCommerce Business (Dropshipping / Product Sourcing)

Day 2 - 8 hours
Module: Search Engine Optimization
Lesson 1 : Keyword Research
● How To Identify Keywords That Has Searches
● Competitor Analysis

Lesson 2 : Researching Content

● Sculpting Your Website Structure Effectively
● Planning For Your First Articles And The Next
● Topic Research Tools With AI Insights
● Writing For eCommmerce Websites
● Building Your Personal Library Of Content Samples

Lesson 3 : On Page Optimization

● SEO Checklist
● Content Optimization
● Monitoring Your Keyword Ranking
● Technical Optimization
● Keep Up To Date On Changes In The Google Algorithm

Lesson 4 : Off Page Optimization

● Backlinks And Why It is Important For SEO Ranking
● Tools To Get Website Backlinks (Free And Paid)
● Monitoring For Toxic Backlinks

Module : YouTube SEO

Lesson 1 : Video Platforms
● Hosting Videos VS Hosting It In Own Website
● Advantages Of Using YouTube SEO To Help In Content Ranking
● Video Ranking Criteria And Triggers
Lesson 2 : Hands On Ranking A Video
● Basic Keyword Research
● Video Tag Research
● Creating Video Content From Written Pillar Content (Manual & Automated)
● YouTube Creator Guidelines
● Uploading Your Video In Your YouTube Channel
● YouTube Analytics & Measurement Metrics

Module : Email Marketing

● Email Types - Promotion, Transaction Or Information
● Planning Your Email "Drip"
● Optimizing And Open And Click Rate Of Emails
● Crafting AI Boosted Email Subject Lines

Module : Messenger / WhatsApp / Telegram Marketing

● Choice Of Platforms
● Data Policy And Privacy Of Leads
● Automating Replies With Conversational AI
● Managing A Community Group
● Personal & Business Ethics In Joining And Managing Groups
● SPAM Detection By The Platforms, And How To Avoid It

Module : Career Path And Monetisation Options

● Running a SEO Agency
● Running an Email Marketing Agency
● Your Journey To Become A Freelance Blogger / YouTuber
● Understanding Partnership Rules In The Area Of Affiliate Marketing

Day 3 - 8 hours
Module : Content Creation
Lesson 1 : Visual Perception & Call To Actions
● Types Of Postings On Social Media
● Taking Good Pictures With An AI Assistant
● Image Creation And Manipulation With Canva
● Difference Between Good Caption And Clickbaits

Lesson 2 : Video
● Video Creation Considerations For Long And Short Form Video Platforms
● Reposting And Platform Algorithms
● Tools To Create Videos - CapCut Mobile App Templated Videos
● Using AI To Design A Storyboard For Your Video

Lesson 3 : Creating A Content Schedule And Sticking to It

● Important Dates (Hashtag Holidays, Business / Industry Events, Daily Hashtags)
● Timing Analysis
● Recycling / Reposting Content (Throwbacks)
● Cross Posting Content To Different Platforms - Do And Don'ts
Module : Career Path And Monetisation Options
● Your Journey To Become A Freelance Content Creator
● Copywriting and Content Writing Services
● Freelancing as Social Media Manager For Brands
● Digital Nomad & Virtual Assistant

Day 4 - 8 hours
Module : Social Media Marketing
Lesson 1 : Social Media Overview
● Meta Platforms - Facebook / Instagram Engagement Tools (Reels, Stories & Groups)
○ Instagram Bio & Wall
○ Followers To Following Ratio
○ Engagement Rate
○ Community Building Tools
● YouTube (Comments & Communities, Live & Shorts)
● TikTok Engagement Tools (Profile, Live & Gifting, Content Creation Tools)
● LinkedIn (Company Pages, Regular Posts & Slideshow Posts, Articles, Events)
● AI Assisted Hashtag Research
● Organic Growth Strategies Case Study

Lesson 2 : Influencer Marketing

● Shortlisting Good Influencers
● Monetisation As An Influencer / KOL / KOC
● Influencer Level And Tiers
● Platforms For Sourcing Influencers
● Join Creator Programs (Facebook Creator Studio / TikTok)
● Pay Per Viewed Content (YouTube)
● Pay Per Stars / Gifts Received (Facebook / TikTok)
● Affiliate Marketing (TikTok)
● Ethics And Mental Health As An Influencer

Lesson 3 : Live Streaming & Virtual Events

● Types Of Live Events
● Skills You Need As An Online Host
● Preparation Of Venue & Monitoring
● Organizing And Marketing A Live Event
● Optimizing And Reusing Your Video With AI Automated Editing

Module : Career Path And Monetisation Options

● Your Journey To Become A Freelance Content Creator
● Your Journey To Become a TikTok Host
● Understanding Partnership Rules In The Area Of Affiliate Marketing
● Trainer And Coaching Business
Day 5 - 8 hours
Module : Facebook Paid Advertising
Lesson 1 : Meta Ecosystem Overview
● Facebook Page & Professional Mode
● Making Sure Your Facebook / Instagram is “Content Ready”.
● Organic Growth VS Paid Growth Strategies
● Paid Growth Strategies Case Study
● Restrictions of Advertising on the Meta Platform
● Programmatic Advertising With Facebook
● Choosing A Sales Funnel (Hook, Landing Pages & Follow Up)

Lesson 2 : Setting Up Advertisements On Facebook

● Understanding Paid Ads Charging Methods
● How To Boost Post
● How Create An Ad With Ads Manager
● Seek And Lock On To Your Ideal Target Audience With AI
● Crafting Your Ad Copy With AI And Human Emotions
● Paid Ads Health Checklist
● Reporting Return On Ad Spend (ROAS)
● Facebook Ads Analytic Tools & References
● Securing Facebook Ads Account

Module : Career Path And Monetisation Options

● Your Journey To Become A Paid Ads Specialist in Facebook
● Your Journey To Set Up A Digital Marketing Agency

Day 6 - 8 hours
Module : Google Paid Advertising
Lesson 1 : Google Ads Overview
● Programmatic Advertising With Google Ads
● Choosing A Sales Funnel (Hook, Landing Pages & Follow Up)
● Target Audience By Keywords / Placements
● Setting Aside A Working Budget With An AI Advisor
● Optimizing Your Budget For The Best Results

Lesson 2 : Google Search Ads

● Quality Score
● Setting Up Google Search Ads
● Targeting The Right Keywords For Your Business
● Crafting the Copywriting Of Your Ads With the Help Of AI
● Optimization Of Your Ads By Responsive Matching (Auto & Manual)

Lesson 3 : Google Display Ads

● Working With Google Ad Partners
● Targeting Options For Awareness
● Targeting Options For Reach
● Display Ads Creative Sizes
 ● Responsive Display Ads

Lesson 4 : YouTube Ads with Audience Targeting

● Setting Up Audiences (Audience Manager)
● Available Video Ad Options
● Designing Ads for Skippable and Non Skippable.

Lesson 5 : Reporting
● Metrics And Relating Back To Your Ad Objective
● Reporting Return On Ad Spend (ROAS) And Making Adjustments
● Paid Ads Health Checklist

Module : Google Analytics

● Data-Driven Decision Making Process
● Google Analytics Implementation On Your Website
● Google Analytics Implementation Other Content Platforms
● Types Of Web Analytic Reports
● Exploring Your Audience Behavior With Analytics Intelligence (AI)

Module : Career Path And Monetisation Options

● Your Journey To Become A Paid Ads Specialist in Google Ads
● Your Journey To Set Up A Digital Marketing Agency

Trainer Charles Gregory | Zevin Goay | Wan Yuee | Muhammad Hafiz Bin Abdul Majid

In the unlikely occurrence that any of our events have to be canceled or postponed due to
Disclaimer circumstances beyond the control of DMC, we cannot be held responsible for any costs incurred
by the event attendees. However we certainly will replace any courses we postpone.