FINAL EXAMINATION / PEPERIKSAAN AKHIR

SEMESTER OCT – SESSION 2021 / 2022 / SEMESTER OKT – SESI 2021 / 2022

PROFESSIONAL MASTER IN BUSINESS ADMINISTRATION

COURSE CODE : MMEH 1943

KOD KURSUS

COURSE NAME : STRATEGIC MANAGEMENT

NAMA KURSUS

DURATION : 4 HOURS (INCLUDING SUBMISSION)

TEMPOH
4 JAM (TERMASUK PENGHANTARAN)

DATE & TIME : 8th MEI 2022

TARIKH & MASA 3.00PM – 5.00PM

LECTURER’S NAME : SALMAN NURILLAH

NAMA PENSYARAH

MARKS : 40 MARKS/ 40 MARKAH

MARKAH

INSTRUCTION / ARAHAN:
1. Answer ALL questions on the answer sheet.
Jawab SEMUA soalan pada kertas jawapan.
2. Write your name, matric no., identity card no., course code, course name, section no. and lecturer’s
name on the first page (in the upper left corner) and every page thereafter on the answer sheet.
Tulis nama anda, no. matrik, no. kad pengenalan, kod kursus, nama kursus, no. seksyen dan nama
pensyarah pada muka surat pertama (penjuru kiri atas) kertas jawapan dan pada setiap muka surat
jawapan.
3. Each answer sheet must have a page number written at the bottom right corner.
Setiap helai kertas jawapan mesti ditulis nombor muka surat pada bahagian bawah penjuru kanan.
4. Answers should be handwritten, neat and clear.
Jawapan hendaklah ditulis tangan, kemas dan jelas menggunakan huruf cerai.

WARNING / AMARAN
Students caught copying / cheating during the examination will be liable for disciplinary actions and
may recommend the student to be expelled from sitting for exam.
Pelajar yang ditangkap meniru / menipu semasa peperiksaan akan dikenakan tindakan disiplin dan
boleh mengesyorkan pelajar diusir dari menduduki peperiksaan.

This examination paper consists of 7 pages including the cover.

Kertas soalan ini mengandungi 7 muka surat termasuk kulit hadapan.

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 FINAL EXAM (40 Marks)
Professional Master in Business Administration (PMBA)

ANSWER ALL QUESTION

JAWAP SEMUA SOALAN

1. The priority of Toyota’s top management team is to increase shareholder value

steadily over the long term. As the company continues to expand outside Japan,
Toyota will increasingly face market risk, which will vary from country to country.
To create a company that can resist fluctuations all over the world all the time is
difficult. Assuming you are the CEO of Toyota, present your ideas based on the
Strategic Management approach to minimize risk of Toyota in the International
market. (10 mark)

Keutamaan pasukan pengurusan tertinggi Toyota adalah untuk meningkatkan nilai

pemegang saham secara berterusan dalam jangka panjang. Memandangkan syarikat
itu terus berkembang di luar Jepun, Toyota akan semakin menghadapi risiko pasaran,
yang berbeza dari satu negara ke negara. Untuk mencipta sebuah syarikat yang boleh
bertahan dengan keadaan turun naik di seluruh dunia sepanjang masa adalah sukar.
Sekiranya anda ialah Ketua Pegawai Eksekutif Toyota, kemukakan idea anda
berdasarkan pendekatan Pengurusan Strategik untuk meminimumkan risiko Toyota di
pasaran Antarabangsa. (10 markah)

2. Proton was unable to succeed in obtaining the desired technology from its Japanese
partner, or in developing the ability to survive independently and compete effectively,
especially in the international market. On your own perspective, what are the
contributing factors to illustrate what will happen to a business when it is over-
protected, and when business decisions are not made on merit-based principles?
(10 mark)

Proton tidak berjaya memperoleh teknologi yang diingini daripada rakan kongsimya
iaitu Jepun, atau dalam membangunkan keupayaan untuk bertahan secara berdikari
dan bersaing secara berkesan, terutamanya di pasaran antarabangsa. Pada
perspektif anda, apakah faktor penyumbang untuk menggambarkan perkara yang
akan berlaku kepada perniagaan apabila ia terlalu dilindungi, dan apabila keputusan
perniagaan tidak dibuat berdasarkan prinsip berasaskan merit? (10 markah)
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 3. To be successful in a foreign market, companies must fully understand the foreign
environment in which they plan to operate. By using guidelines on Strategic
Management, discuss on how opportunities and threats applies in the global
marketplace. (10 mark)

Untuk berjaya dalam pasaran asing, syarikat mesti memahami sepenuhnya

persekitaran asing di mana mereka merancang untuk beroperasi. Dengan
menggunakan garis panduan mengenai Pengurusan Strategik, bincangkan tentang
cara peluang dan ancaman digunakan dalam pasaran global. (10 markah)

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 4. On 11 March 2020, the World Health Organization (WHO) declared the COVID-19
outbreak a pandemic. Since then, daily life across the globe has changed. Air transport
has remained one of the hardest-hit global industries since the very beginning of the
crisis. The ongoing COVID-19 pandemic has resulted in a full-scale global
transportation crisis. It became quickly evident that it would evolve in a crisis like no
others bringing the industry into survival mode, impaired by the loss of traffic and
revenues. It is clear that the impact of this crisis reaches way beyond Malaysia
Airlines Bhd. Since the COVID-19 outbreak started, more than 2.7 million people
have died worldwide due this virus. Researchers have recently estimated that the
world has lost 20.5 million years of life because of premature COVID-19 deaths, and
this number will just continue to increase. Along with the human tragedy, the crisis
has also resulted in dramatic damage to the global economy, trade, and mobility.
Practically all aspects of economic and social activity were, and are still, disrupted.
With this Problem Statement of Malaysia Airlines Bhd. You are appointed as a Group
Consultant to provide recommendation so that Malaysia Airlines bhd can come with
new marketing plan to survive during Covid-19 pandemic. From several
recommendation that you should have, give at least four (4) action that should be
considered for the plan. (10 Marks)

Pada 11 Mac 2020, Pertubuhan Kesihatan Sedunia (WHO) mengisytiharkan wabak

COVID-19 sebagai pandemik. Sejak itu, kehidupan seharian di seluruh dunia telah
berubah. Pengangkutan udara kekal sebagai salah satu industri global yang paling
teruk terjejas sejak awal krisis. Pandemik COVID-19 yang berterusan telah
mengakibatkan krisis pengangkutan global berskala penuh. Ia menjadi jelas dengan
cepat bahawa ia akan berkembang dalam krisis seperti tiada yang lain yang
membawa industri ke dalam mod survival, terjejas oleh kehilangan trafik dan hasil.
Jelas sekali bahawa kesan krisis ini menjangkau jauh melebihi Malaysia Airlines
Bhd. Sejak wabak COVID-19 bermula, lebih 2.7 juta orang telah meninggal dunia
akibat virus ini. Penyelidik baru-baru ini menganggarkan bahawa dunia telah
kehilangan 20.5 juta tahun nyawa kerana kematian COVID-19 pramatang, dan
jumlah ini akan terus meningkat. Seiring dengan tragedi manusia, krisis itu juga telah
mengakibatkan kerosakan dramatik kepada ekonomi global, perdagangan dan
mobiliti. Hampir semua aspek aktiviti ekonomi dan sosial telah, dan masih,
terganggu. Dengan Penyataan Masalah Malaysia Airlines Bhd ini. Anda dilantik

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 sebagai Perunding Kumpulan untuk memberikan cadangan supaya Malaysia Airlines
bhd boleh datang dengan pelan pemasaran baharu untuk bertahan semasa pandemik
Covid-19. Daripada beberapa cadangan yang perlu anda miliki, berikan sekurang-
kurangnya empat (4) tindakan yang perlu dipertimbangkan untuk rancangan tersebut.
(10 Markah)

QUESTION END

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